Danielle Kirsh

Senior Editor, Medtech

United States

Hello there, I'm an award-winning medical device journalist and results-driven strategic communications professional with a proven track record in developing and executing comprehensive B2B communications strategies, driving impactful media relations, and amplifying brand narratives.

Check out my latest and favorite feature stories throughout my medtech career.

Portfolio

Recent favorites

Award-winning projects

Medical Design and Outsourcing
09/25/2023
The secret behind Intuitive's surgical robotics success

Intuitive Surgical CMO Myriam Curet shares how Intuitive has built an ecosystem of success around data and collaboration. [Regional Award for Company Profile. Issued by American Society of Business Publication Editors in 2024.]

Medical Design and Outsourcing
10/11/2022
Diversity in medtech: 2022 markedly the best for women in medtech

This year has been one of the most formative for women in medtech leadership roles as representation in the C-suite has reached a new high. [Regional Bronze Award for Diversity, Equity & Inclusion. Issued by American Society of Business Publication Editors in 2023.]

Medical Design and Outsourcing
10/20/2021
Diversity in medtech: Just 21% of executive roles are held by women

The prevalence of women in corporate leadership positions within the medical device industry remains low, and the rate of increase is stagnant despite new initiatives to increase diversity in the industry. [Regional Bronze Award for Diversity, Equity & Inclusion. Issued by American Society of Business Publication Editors in 2022.]

Data analyses

Breaking news

Business

Engineering

Company profiles

MassDevice
01/12/2021
How Abbott stayed two steps ahead of COVID-19

Developing a fast COVID-19 that resembled a pregnancy test and building two factories to boost production - those were but two of the quick-thinking actions that Abbott (NYSE:ABT) officials took in the early months of a deadly coronavirus pandemic. Abbott began tracking the virus in China at the end of 2019 and into early 2020.

FAQs

Medical Tubing and Extrusion
05/21/2020
What is a microcatheter?

A microcatheter is a small diameter catheter that is used in minimally invasive procedures for delivering devices.

Medical Tubing and Extrusion
03/24/2020
What is cardiac catheterization?

Cardiac catheterization is a procedure in which a catheter is inserted into an artery or vein in the groin, neck or arm and threaded to the heart.

Medical Design and Outsourcing
07/17/2020
What is coextrusion?

Coextrusion is the process of pressing two or more materials into a single piece of tubing. Coextruded tubing is commonly used in the packaging and medical device industries.

Magazines

Medical Design and Outsourcing
10/20/2023
October 2023 edition: Women in Medtech

The October 2023 Women In Medtech issue of Medical Design & Outsourcing features executives from Intuitive, Ambu, Biosense Webster and more.

Medical Design and Outsourcing
08/30/2023
September 2023 edition: The Medtech Big 100

The September 2023 edition of Medical Design & Outsourcing features our Medtech Big 100 ranking of the world's largest device companies.

Medical Design and Outsourcing
10/27/2022
October 2022 Issue: Women in Medtech

Featuring Zimmer Biomet's Rachel Ellingson and more, Women in Medtech shares insights from the women leading medtech to greater innovation.

Medical Design and Outsourcing
10/22/2021
October 2021 Issue: Women in Medtech

Women are still underrepresented in medtech executive leadership roles - even as they drive some of the industry's top innovations.

Medical Design and Outsourcing
11/03/2020
October 2020 Issue: Women in Medtech 2020

How Medtronic's new diversity leader wants to make the company even better Just 20% of executive roles held by women Smith+Nephew is taking the road less

Medical Design and Outsourcing
11/25/2019
November 2019 Special Edition: Women in Medtech

Insights from Cathy Burzik's 40 years in the healthcare industry Women in Medtech: Only a fraction of research funding goes to women researchers Diversity

Medical Design and Outsourcing
12/12/2018
November 2018 Special Edition: Women in Medtech

Lessons learned from top women leaders in medtech According to the Center for American Progress, women account for 47% of the country's labor force and