Danielle Kirsh

Senior Editor, Medtech

United States

Hello there, I'm an award-winning medical device journalist and results-driven strategic communications professional with a proven track record in developing and executing comprehensive B2B communications strategies, driving impactful media relations, and amplifying brand narratives.

I'm not just a journalist; I'm a passionate advocate for transparent, informative, and engaging storytelling. Let's connect and share stories!


Recent favorites

Award-winning projects

Medical Design and Outsourcing
Diversity in medtech: 2022 markedly the best for women in medtech

This year has been one of the most formative for women in medtech leadership roles as representation in the C-suite has reached a new high. [Regional Bronze Award for Diversity, Equity and Inclusion. Issued by American Society of Business Publication Editors]

Medical Design and Outsourcing
September 2022 Issue: The Medtech Big 100 is bigger than ever

The September 2022 edition won the Regional Silver Award for Print Special Issue or Supplement, issued by ASBPE & the 2023 Special Section Honorable Mention, issued by TABPI. Danielle was responsible for gathering the financial data of more than 100 medical device companies and compiling it to create the ranking of the 100 largest medtech companies in the world.

Medical Design and Outsourcing
Diversity in medtech: Just 21% of executive roles are held by women

The prevalence of women in corporate leadership positions within the medical device industry remains low, and the rate of increase is stagnant despite new initiatives to increase diversity in the industry. [Regional Bronze Award for Diversity, Equity and Inclusion. Issued by American Society of Business Publication Editors]

Data analyses

Breaking news


Medical device tax will cost 20,000 jobs, report says

The medical device excise tax could result in a loss of 21,390 full-time jobs and a GDP reduction of $1.7 billion, according to a report from the Tax Foundation, a nonpartisan, business-friendly think tank. According to the report, the tax is projected to raise about $25 billion over the next 10 years.

Medical device excise tax would reduce R&D spending, report says

The medical device excise tax will reduce research and development spending and impede innovation if reinstated in 2020, according to a report from Minnesota trade group Medical Alley Association. In the report, Medical Alley surveyed its members that will be affected by the return of the tax on Jan. 1, 2020.


Company profiles

How Abbott stayed two steps ahead of COVID-19

Developing a fast COVID-19 that resembled a pregnancy test and building two factories to boost production - those were but two of the quick-thinking actions that Abbott (NYSE:ABT) officials took in the early months of a deadly coronavirus pandemic. Abbott began tracking the virus in China at the end of 2019 and into early 2020.


Medical Tubing and Extrusion
What is a microcatheter?

A microcatheter is a small diameter catheter that is used in minimally invasive procedures for delivering devices.

Medical Tubing and Extrusion
What is cardiac catheterization?

Cardiac catheterization is a procedure in which a catheter is inserted into an artery or vein in the groin, neck or arm and threaded to the heart.

Medical Design and Outsourcing
What is coextrusion?

Coextrusion is the process of pressing two or more materials into a single piece of tubing. Coextruded tubing is commonly used in the packaging and medical device industries. For example, multi-layered extruded tubing can be used for drug delivery applications, including insulin delivery, angiography and pain therapy.

Medical Design and Outsourcing
What is medical tubing used for?

Medical tubing is designed for a number of applications that allow clinicians to administer fluid and devices or allow for gas flow. Common applications of medical tubing include ventilators and IVs, but tubing also finds uses supporting access devices and as a delivery method for other devices.

Medical Design and Outsourcing
What is paratubing?

Paratubing is a form of tubing that is made from two or more round tubes that are conjoined during extrusion. Paratubing, also called parallel tubing, comes in a wide range of thermoplastics and designs with electrical properties and signal carrying capabilities.


Medical Design and Outsourcing
October 2023 edition: Women in Medtech

The October 2023 Women In Medtech issue of Medical Design & Outsourcing features executives from Intuitive, Ambu, Biosense Webster and more.

Medical Design and Outsourcing
September 2023 edition: The Medtech Big 100

The September 2023 edition of Medical Design & Outsourcing features our Medtech Big 100 ranking of the world's largest device companies.

Medical Design and Outsourcing
October 2022 Issue: Women in Medtech

Featuring Zimmer Biomet's Rachel Ellingson and more, Women in Medtech shares insights from the women leading medtech to greater innovation.

Medical Design and Outsourcing
October 2021 Issue: Women in Medtech

Women are still underrepresented in medtech executive leadership roles - even as they drive some of the industry's top innovations.

Medical Design and Outsourcing
October 2020 Issue: Women in Medtech 2020

How Medtronic's new diversity leader wants to make the company even better Just 20% of executive roles held by women Smith+Nephew is taking the road less

Medical Design and Outsourcing
November 2019 Special Edition: Women in Medtech

Insights from Cathy Burzik's 40 years in the healthcare industry Women in Medtech: Only a fraction of research funding goes to women researchers Diversity

Medical Design and Outsourcing
November 2018 Special Edition: Women in Medtech

Lessons learned from top women leaders in medtech According to the Center for American Progress, women account for 47% of the country's labor force and