Daniele Loddo

Empowering e-commerce brands to capture the hearts and minds of Italian audiences is the passion and expertise that I bring to my work as an SEO copywriter and localisation specialist. My finely tuned skills and versatility in crafting compelling stories have brought to life the vision of well-known brands such as Roberto Cavalli, Neil Barrett, Arena and Samsung.

I can turn abstract concepts into realities that easily attract and retain Italian customers with a wide range of content forms including landing pages, blog articles, newsletters, social media posts, shop product categories and descriptions, and metadata.

I am adept at using SEO tools such as SEMrush, ahrefs, Screaming Frog, GA and Search Console to improve content performance and reach a wider audience.

I am highly skilled in managing the localisation process using advanced tools such as SDL Trados Studio and Crowdin, as well as online content management software. I am also proficient in full Microsoft Office suite.

I have considerable experience in creating detailed documents such as client templates, tone of voice guidelines and translation glossaries. These documents facilitate the smooth navigation of the project by other translators whilst ensuring that the client's requirements are met.

My expertise has contributed to the successful delivery of high-profile projects for well-known brands, ensuring that the tone, style and message are consistent and appealing to the target audience.

I graduated from the Università degli Studi di Urbino Carlo Bo with a bachelor's degree in Sociology, which has given me a deep understanding of human behaviour, cultural diversity and social trends. I use this knowledge to create content that resonates with different segments and personas while reflecting the tone and voice of each brand.