Chris Smith

Content Manager & Writer

United Kingdom

I'm a Marketing Director, Writer, and inbound advocate who's passionate about all things writing and marketing; from producing website copy that stands out to understanding and conceptualising a brands identity.

I've worked with businesses in the sports, technology, business/marketing and health industry. My primary work is in B2B technology and clients include Lenovo, Cognizant, DocAuthority, SecureData, IP Solutions, Efficient IP, Veritas, Panasonic and Blue Coat.

My experience includes:
- Producing a range of content for each stage of the marketing funnel
- Writing both short and long-form copy for various audiences
- Managing marketing campaigns across sectors including technology, sport and health
- Coming up with creative ideas to drive leads and brand awareness
- Using marketing technology (such as HubSpot) for more efficient and effective results
- Creating marketing strategies for long-term growth

I also created Vivi Nation, a community and blog for runners, cyclists and those who want to get healthier, to inspire an active nation. Additionally, I regularly blog about sports and technology topics.

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Portfolio

TECHNOLOGY

Mailmanager
The Mail Manager Remote Working Guide

The concept of remote working has long been touted as the future of work. But now, with many people working from home for the first time, the challenges and benefits of this way of working have swiftly become abundantly clear. However, with pressure on the industry to make up for lost productivity, remote working presents businesses with major challenges.

G3 Good Governance Group
The Family Office Is Under Cyber Siege

The reputation and privacy of wealthy families and High Net Worth (HNW) individuals have never been more valuable and yet also more vulnerable. In today's digital age, a nexus of forces has heightened the risk landscape.

SPORT / HEALTH / FITNESS

Vivi Nation
09/03/2018
Why you should try the National Three Peaks Challenge and how to nail it | Vivi Nation

The National Three Peaks Challenge involves climbing the three highest peaks of Scotland, England and Wales. The challenge is completed either within 24 hours or over a weekend. The three mountains in question are: These three peaks are the tallest mountains within each representative country: Scafell Pike is the tallest in England; Snowdon, the tallest in Wales and Ben Nevis the tallest in Scotland.

Vivi Nation
11/28/2017
10 things that will happen on a cycling tour - Vivi Nation

Going on a cycling tour is one of my favourite things to do. I've been lucky enough to get a fair few under my belt, but it hasn't always been smooth sailing. There are many highs, but there are also some lows. Either way, I can look back at them fondly now.

MARKETING / BUSINESS

National Sales Conference - A Growth Event
03/24/2021
How to Bring Home Big Deals - National Sales Conference - A Growth Event

Ask yourself what you'd rather: 5 smaller-sized deals, or one big, mega sized deal? It's a tough one. You need to think about which approach is more sustainable, and which approach is more profitable. But if you can supplement smaller deals with mega deals, then you've hit the jackpot.