Combine a word-nerd passion for language with insatiable curiosity and strategic chops, and you get me: a writer, editor, and content strategist known for creating consistent brand stories across multiple digital platforms. I develop strategic content plans to support product launches, events, or ongoing thought leadership, with a strong focus on understanding the customer and the competitive market. I always ask, "Who are we targeting? Why? And what do they actually need?" and research until I can confidently develop the right content. Once I get the story right, I translate it across platforms, into blog posts, web pages, podcasts, videos, and more. All the while, I align the content strategy with sales or other corporate objectives. I love using data to help inform and optimize these decisions.
Whether you need help with the words or a full content strategy, let's talk.