Presentations
Presentations
An example of a sales presentation I wrote and helped art direct for our internal web services.
An example of a sales presentation I wrote and helped art direct.
An example of a sales presentation I wrote and helped art direct for an integration app.
Web Copy
An example of a highly-targeted landing page/resource center I wrote, uploaded, and helped art direct for HubSpot reps.
I wrote the copy for this entire website, top to bottom.
Copy provided for a landing page that was used in a paid digital campaign.
An example of homepage copy written for a client, that is still being used today.
Dean & Draper is a Houston-based insurance agency and a client of Lynton's. I wrote the copy for all of their webpages in tandem with our project manager.
I wrote the entirety of the copy featured on SyncSmart.com, from the home page to individual product pages and everything in between.
An example of a homepage I wrote for a client.
This is an example of a landing page written by me. The downloadable, which is a checklist, was also produced by me.
An example of a specific webpage I wrote a client.
An example of a landing page I provided copy for.
This is an example of an individual solutions page where I wrote the copy.
Short & Premium Content - Including Pillar Pages & eBooks
An example of a PDF I researched and wrote the copy for (including the chart).
An example of a small eBook I wrote to showcase the capabilities of my company.
An assessment I helped strategize and write to help HubSpot users understand the gaps in their processes.
An example of technical documentation I wrote for an integration product.
An example of a pillar page written for a client. Copy and design feedback on the associated PDF provided by me.
An example of a pillar page created for a Lynton client. All research and writing were done by me with the aid of our project manager.
Copy and design direction provided for this client's guide.
Copy and design direction provided for a PDF to help Lynton clients navigate auditing their creative efforts.
An example of an internal pillar page produced by me and an internal project manager. All copy from me.
This quiz was a unique lead generation tool. I, along with our agency marketing manager, wrote the questions and subsequent lead nurture with 4 different outcomes.
This resources splash page was written by me, as well all of the articles written from November 2018 - October 2021.
Social Media Accounts Managed
I worked on this Twitter at my first agency, for a limited time in 2013.
Case Studies
An example of a case study.
An example of a case study where I provided initial copy and copy edits to.
An example of a case study that showcases how a HubSpot integration helped a client of SyncSmart, a child brand of Lynton. Interviewing and copy done by me.
Summary of the case study where I led the SME interview then wrote the copy: Plancorp is a financial services firm specializing in retirement planning for individuals and families. The company's primary goal is to bring their clients peace of mind to be sure that today's decisions support their vision for the future. They employ a team of advisors with diversified experience to look at clients' total financial picture.
Summary of the case study where I led the SME interview then wrote the copy: Local pest company whom worked with Lynton saw great success implementing our lead generation strategies.
Summary of the case study where I led the SME interview then wrote the copy: Starkey Laboratories is the world’s leader in manufacturing hearing implants for countless people in need. With a total of three companies and 4,000 employees spanning across the United States, determining local taxes proved to be problematic.
Summary of the case study where I led the SME interview then wrote the copy: Anthem, Inc. needed help with a unique tax situation: benefit check calculation. The Symmetry Tax Engine is their solution.
Video Copy
Articles and Blogs
In today's world, electric motors are essential for a sustainable and energy-efficient future. With the rapid growth of electric vehicles, renewable energy, and other applications, the demand for high-performance electric motors has never been higher. However, the development of these motors presents a unique set of challenges.
An example of a blog written for a technical client.
An example of a blog written for a client.
After an active December 2021, a small ripple of updates and legislation made its way through in January 2022. Read what you need to know this month in our Regulatory Roundup. Early in the month, the IRS announced in IRS Notice 2022-04 its updated Patient-Centered Outcomes Research Institute (PCORI) fee.
After nearly two years of layoffs and freezes, the hiring race is back on-and it truly is an employee's market. Let's look at how to give your organization a competitive edge in attracting and retaining the modern workforce. From employer transparency to workplace flexibility, several Gen Z-driven trends have slowly been gaining traction over the past few years.
With a record high of 4.5 million Americans quitting their jobs in November 2021 alone, recruiting is a hot topic. But while hiring is heating up, organizations need to also think about ways to drive retention efforts with their current workforce, particularly those thinking about leaving.
Today, more consumers buy products for themselves and their families with health and wellness in mind than ever before. It can range from adhering to personal values or being more conscious of what they put in and on their body. With all this, experts project the health and wellness segment to accelerate to $203 billion in sales by 2023.
What do you usually do when you want to offer a promotion, launch a new service, or find new customers? You send an email. Why? For the last ten years, email marketing has consistently generated higher ROI than other digital tactics. But in the last decade, email has changed dramatically, especially regarding the technology that makes it possible.
Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, without a doubt, necessary.
No matter the size of your business, or how good your retention rate is, from time to time, an employee resigns in favor of other opportunities. For them, it means a new chapter in their professional life. For you, it means closing the book on their employment with your company.
Being halfway through the year, it's clear what web design trends are dominating 2019. Many of these components carried over from 2018 but have exploded in usage in 2019. The use of any of these trends can help you create a beautifully designed and modern website.
As the world continues to modernize, so does the scope of payroll management. Technological innovations like cloud-based computing and mobile devices coupled with an emphasis on data security and predictive analytics are not just occurring - they are revolutionizing the payroll processing market. Cloud-based computing refers to accessing and using software on a remote server.
Blockchain technology is revolutionizing the way systems record and store information and has imaginations running wild. The cross-industry disruptor has a variety of use cases, and industries are applying it to any situation that calls for a trustworthy record. The network-to-network chain has the potential to reshape the way businesses conduct payroll processing and HR by enhancing security, transparency, and efficiency.
Ohio. Land of LeBron James, Rock n' Roll, aviation, and super local complicated taxes - most specifically, the JEDD tax. A JEDD is a Joint Economic Development District. This arrangement - unique to Ohio - creates a partnership between a municipality and a township, with the goal of developing township land for commercial and industrial revenue.
Steve Jobs, Steve Huffman, and LeBron James all have something in common. And no, James isn't secretly named Steve. All three men left a job (or were forced out) only to come back stronger, and better. Jobs was famously fired from Apple in 1985.
Good news for U.S. readers, you already live in the top country for women entrepreneurs!
LONDON - Bubbling with excitement, devotees of Harry Potter enter Warner Bros. Studio Tour London-The Making of Harry Potter with a sharp warning: You'll never look at quidditch the same way. For some fans around the world, that's exactly what they want. All across the U.S.
LONDON - Ladies don't sit on the beaten, old wooden bench at the Finsbury Park baseball field. That's because, like in America, women aren't generally seen in the dugouts of baseball teams. Aside from this and a few other similarities, baseball in Britain is a mere shadow of its immensely popular older brother in America.