Corie Stark

Content Marketing Specialist + Writer

United States

Content writer with over 11 years of journalism, marketing, and copywriting experience. For any additional examples, please let me know!

Portfolio

Presentations

Internal
03/02/2023
Lynton Web Services Deck

An example of a sales presentation I wrote and helped art direct for our internal web services.

Web Copy

Paylocity
2022
Example of Landing Page

Copy provided for a landing page that was used in a paid digital campaign.

MediSuite
2021
MediSuite Homepage

An example of homepage copy written for a client, that is still being used today.

Short & Premium Content - Including Pillar Pages & eBooks

Plancorp
2021
Your Guide to Early Retirement

An example of a pillar page written for a client. Copy and design feedback on the associated PDF provided by me.

Lynton
2020
Creative Content Guide

Copy and design direction provided for a PDF to help Lynton clients navigate auditing their creative efforts.

Lynton
2019
Marketing Automation Assessment | Lynton

This quiz was a unique lead generation tool. I, along with our agency marketing manager, wrote the questions and subsequent lead nurture with 4 different outcomes.

Social Media Accounts Managed

Facebook
05/03/2013
First Things First AZ

I worked on this Twitter at my first agency, for a limited time in 2013.

Case Studies

Lynton
2019
Lynton's Marketing Strategy Helped Plancorp Increase Leads by 149%

Summary of the case study where I led the SME interview then wrote the copy: Plancorp is a financial services firm specializing in retirement planning for individuals and families. The company's primary goal is to bring their clients peace of mind to be sure that today's decisions support their vision for the future. They employ a team of advisors with diversified experience to look at clients' total financial picture.

Symmetry Software
2016
Starkey Laboratories Case Study

Summary of the case study where I led the SME interview then wrote the copy: Starkey Laboratories is the world’s leader in manufacturing hearing implants for countless people in need. With a total of three companies and 4,000 employees spanning across the United States, determining local taxes proved to be problematic.

Symmetry Software
2016
Anthem, Inc. Case Study

Summary of the case study where I led the SME interview then wrote the copy: Anthem, Inc. needed help with a unique tax situation: benefit check calculation. The Symmetry Tax Engine is their solution.

Video Copy

Articles and Blogs

Carpenter Electrification
04/19/2023
Six Challenges in Motor Design and Modeling for Electric Motors

In today's world, electric motors are essential for a sustainable and energy-efficient future. With the rapid growth of electric vehicles, renewable energy, and other applications, the demand for high-performance electric motors has never been higher. However, the development of these motors presents a unique set of challenges.

Paylocity
2022
Regulatory Roundup January 2022 - Blog

After an active December 2021, a small ripple of updates and legislation made its way through in January 2022. Read what you need to know this month in our Regulatory Roundup. Early in the month, the IRS announced in IRS Notice 2022-04 its updated Patient-Centered Outcomes Research Institute (PCORI) fee.

Paylocity
2022
Employee Experience Must-Haves to Attract and Retain Workers| Paylocity

After nearly two years of layoffs and freezes, the hiring race is back on-and it truly is an employee's market. Let's look at how to give your organization a competitive edge in attracting and retaining the modern workforce. From employer transparency to workplace flexibility, several Gen Z-driven trends have slowly been gaining traction over the past few years.

Paylocity
2021
Engage and Retain Employees With the Stay Interview

With a record high of 4.5 million Americans quitting their jobs in November 2021 alone, recruiting is a hot topic. But while hiring is heating up, organizations need to also think about ways to drive retention efforts with their current workforce, particularly those thinking about leaving.

Lynton
2021
How to Get Started with HubSpot Drag and Drop Emails

What do you usually do when you want to offer a promotion, launch a new service, or find new customers? You send an email. Why? For the last ten years, email marketing has consistently generated higher ROI than other digital tactics. But in the last decade, email has changed dramatically, especially regarding the technology that makes it possible.

Lynton
2019
SEO vs PPC: When Do You Optimize for Each?

Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, without a doubt, necessary.

Inova Payroll
2019
6 Payroll Tasks to Complete When an Employee Leaves

No matter the size of your business, or how good your retention rate is, from time to time, an employee resigns in favor of other opportunities. For them, it means a new chapter in their professional life. For you, it means closing the book on their employment with your company.

Lynton
2019
Eight Design Trends for Your Inbound Website

Being halfway through the year, it's clear what web design trends are dominating 2019. Many of these components carried over from 2018 but have exploded in usage in 2019. The use of any of these trends can help you create a beautifully designed and modern website.

Symmetry Software
2017
2017 Tech Trends in Payroll | Symmetry Software

As the world continues to modernize, so does the scope of payroll management. Technological innovations like cloud-based computing and mobile devices coupled with an emphasis on data security and predictive analytics are not just occurring - they are revolutionizing the payroll processing market. Cloud-based computing refers to accessing and using software on a remote server.

Symmetry Software
2017
Blockchain's Potential Impact on HR and Payroll

Blockchain technology is revolutionizing the way systems record and store information and has imaginations running wild. The cross-industry disruptor has a variety of use cases, and industries are applying it to any situation that calls for a trustworthy record. The network-to-network chain has the potential to reshape the way businesses conduct payroll processing and HR by enhancing security, transparency, and efficiency.

Symmetry Software
2016
What is a JEDD? | Symmetry Software

Ohio. Land of LeBron James, Rock n' Roll, aviation, and super local complicated taxes - most specifically, the JEDD tax. A JEDD is a Joint Economic Development District. This arrangement - unique to Ohio - creates a partnership between a municipality and a township, with the goal of developing township land for commercial and industrial revenue.

Symmetry Software
2016
Have You Considered Hiring A Boomerang Employee?

Steve Jobs, Steve Huffman, and LeBron James all have something in common. And no, James isn't secretly named Steve. All three men left a job (or were forced out) only to come back stronger, and better. Jobs was famously fired from Apple in 1985.

Cronkite News Online
08/01/2012
Quidditch adapted into real world looks to become Olympic sport

LONDON - Bubbling with excitement, devotees of Harry Potter enter Warner Bros. Studio Tour London-The Making of Harry Potter with a sharp warning: You'll never look at quidditch the same way. For some fans around the world, that's exactly what they want. All across the U.S.

Cronkite News Online
08/05/2012
Baseball in Britain a shadow of U.S. counterpart

LONDON - Ladies don't sit on the beaten, old wooden bench at the Finsbury Park baseball field. That's because, like in America, women aren't generally seen in the dugouts of baseball teams. Aside from this and a few other similarities, baseball in Britain is a mere shadow of its immensely popular older brother in America.