Colleen Gwen Armstrong

Influencer. Publicist. Strategist.

Location icon United States of America

Eat hashtags for breakfast and trend all day! In 2008, upon completing her B.A. Degree in Journalism at the Baruch College Weissman School of Arts and Sciences, Colleen Armstrong hit the ground running. She began working at Inc. magazine and joined their editorial team researching and selecting America's Fastest Growing Private Companies for the Inc. 500|5000 list.

Within the last decade, Colleen has transitioned into a media consultant and gained the opportunity to collaborate with the following: 42West PR, MTV, Bravo Real Housewives Of New York, Gotham Stages, Yelp, Industry City, BRIC, Verizon, and a host of influential brands.

Colleen is the creator of the popular Insta blog, #InstaglamNews garnering over 1.5 million media impressions weekly. Reporting pop culture around the world, as seen in The Fader, Elite Daily, InStyle, Essence, BET and MTV online.

Colleen currently works as a social media manager and public relations consultant. Former and current clients include Smile Park Avenue Dental, Quero Shoes, Fashion Week Brooklyn, The Mocha Manual, The Okay App, 42West PR, and Banana Skirt Dance Fitness, named one of the Best Workouts in NYC by Harper’s Bazaar.

Colleen resides in Park Slope, Brooklyn.

Portfolio
Women's Health
02/02/2018
'I Lost 65 Pounds When I Finally Found A Workout I Loved'

BEFORE: 260 AFTER: 195 In college, I didn't really pay attention to what or how much I was eating. It was pretty much: Portion control, what's that? My meals were almost all from the dining halls, and because they were buffet-style, I would often have more than one helping of food.

Nytimes
05/09/2018
Can't Calm Down After Coachella? Try Beyoncercise

Fit City Briana Butler, a super-toned dance instructor wearing booty shorts that read "Toot Toot" across the back, munched on a snack in an empty Midtown dance studio. Beyoncé's "Party" was booming through the sound system, followed by "Irreplaceable," setting the tone for what was to come: a high-energy session of Beyoncercise.

Elite Daily
08/31/2016
5 VMAs-Inspired Fitness Classes To Get You Looking Like Beyoncé

The VMAs have come and gone, and Beyoncé still had a better day than you. You watched her dance in "Formation" and cheered as she accepted eight awards. Sadly, you're still not waking up like Queen Bey or Britney Spears, who looked damn good for being 34 years old and having two kids.

Writtalin
12/15/2016
Writtalin 3 Apps that Are Changing the Way We Shop - Writtalin

Online shopping to women is like Christmas to a little kid, like bacon and beer to the male sex, like vodka to an alcoholic. It gets us giddy with excitement, and free shipping just puts us over the edge. You don't need to buy it, you don't want to do it, but you just have to hit check out.

Culture Trip
01/04/2018
What Style Resolutions Real New York Influencers Are Making in 2018

Micro influencers are the latest crop of influencers, who, according to Digiday, have higher engagement than "super influencers." And they are are catching the attention of fashion houses and style innovators all over the world. Culture Trip rounded up a few New York micro influencers, and here's what they resolve to change about their style in 2018.

Bravo TV Official Site
03/06/2014
Throwback Thursday: Ramona Rocks the Runway!

Every Thursday, celebrate #TBT with us as we open the vault to share photos of Bravolebrities before they were famous-or revisit memorable moments from our shows. This week, we're so excited about RHONY's return, we decided to dig up more clips to share with you.

New York Post
01/13/2016
Lose weight by learning your favorite stars' dance moves

It's a Sunday night in Midtown, and a group of neon-bedecked 20-somethings are swaying to the beat of Justin Bieber's latest hit, "Sorry," amid walls of mirrors and bright lights. But this isn't a booze-filled evening of debauchery at the hottest new nightclub - it's PopStar Dance Fitness, a workout class where attendees learn the latest dance moves to their favorite songs.

Savoteur - Discover. Inspire. Experience. Share
12/05/2016
Gift Guide Special: For Everyone You Might Have Forgotten

Whether you have a personal trainer you meet with three times a week or rely on the same yoga class to keep you sane - thank the instructor who actually makes you like to sweat. For her: A Ringly bracelet so she'll never miss an important text or call, even when she's telling you to do one more set of burpees.

NY Daily News
Brooklyn has fashion to burn, boro prez sez

There must be a path for up-and-coming designers that doesn't run along Manhattan's Fifth Avenue. Perhaps it goes through the County of Kings. So says Borough President Eric Adams, who plans to formally introduce Fashion Week Brooklyn during a ceremony on Tuesday at Borough Hall.

Glamour
Brooklyn's launching its own Fashion Week

Remember last month when Alexander Wang hosted the New York Fashion Week show for his fall 2014 collection in Brooklyn-and everyone was simultaneously intrigued yet also slightly annoyed? Well, looks like the industry is going to have to start getting used to crossing water, because Brooklyn Fashion Week is about to become a thing.

EBONY
04/27/2017
[Detangling our Roots] The History of Baby Hairs

The Queen of Baby Hairs, Rozonda "Chili" Thomas. Courtesy of Getty Images Nearly every Black and Latina woman knows the drill when it comes to styling her baby hairs. Pulling out a jar of gel or pomade and using a tooth brush to slick down those baby hairs before leaving the house for a night out is equivalent to icing on a cake.

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