Colleen Ann Burton

Marketing Strategy + Management + Copywriting

United States

For over a decade, I've worked with clients across diverse industries—from skincare to legal to Google Analytics to B2B sales—managing creative projects and personally creating content that stands out and drives sales.

Please enjoy these samples of my writing (many of which I also helped design) as well as examples of when I experienced large wins for my company. I look forward to connecting!

You can reach me at: [email protected]

Portfolio

Sanitas Skincare

Sanitas Skincare
D2C Product Launch

I directed design, wrote all copy, decided upon email sends, segments and social media strategy and managed back end operations.

Sanitas Skincare
B2B Product Launch

I directed design, wrote all copy, decided upon email sends, segments and social media strategy and managed back end operations.

Sanitas Skincare
Natural Moisture Factor

A moisture rich concentrate that delivers skin mimicking ingredients to help defend against free radicals, diminish the visible signs of aging and support self-moisturization. Brightens and smooths the appearance of skin and leaves it instantly hydrated. $63.00 - or subscribe and save 5% size 1 fl.

Google Analytics

Data Driven U
10/01/2021
Google Analytics Goals Not Working? Here's How To Fix It - Data Driven U

Goals are the bread and butter of Google Analytics. Using goals, you can mark what's essential in your reports and track the most important interactions and behaviors on your website and mobile apps. So, it's super frustrating when your goals aren't working how you expect.

Data Driven U
08/12/2021
Understanding Custom Dimensions in Google Analytics 4 - Data Driven U

Custom DimensionsMake use of GA4's generous number of custom dimensions view the periodic table of Google analytics 4 Custom dimensions have long been a part of Google Analytics, but there have been some changes to them with the release of Google Analytics 4. Still, with some experimentation and strategy, you can get comfortable with your [...]

Data Driven U
09/02/2021
Email Reports in Google Analytics 4 - (What You Need To Know)

Google Analytics can be the most helpful tool you have. It's how you get all the most important data on your website, mobile apps, and marketing channels. There's nothing you can't uncover with the right configurations and monitoring, so it's your best friend when it comes to serious data analysis.

Data Driven U
06/03/2021
Using The Funnel Analysis Report in Google Analytics 4 - Data Driven U

FunnelsCustomize your funnels to the greatest extent possible view the periodic table of Google analytics 4 Following your user's journey through your site is an adventure, one that's critical to your data analysis in Google Analytics. One of the best ways to track how users move through your site is by creating a funnel, and [...]

Data Driven U
08/26/2021
Behavior Flow Report In Google Analytics 4 (Where Did It Go?)

Where is the behavior flow report in Google Analytics 4? GA4 doesn't have a behavior flow report. Instead, you can use your exploration templates to follow your user's journey. Use your funnel exploration report to track a predetermined path or your path exploration for free-form tracking.

Proof of Wins

Yotpo
Yotpo Analytics During My Tenure

This is a screen shot of how our performance drastically increased during 2024 - 2025 while I was managing the marketing department (sensitive/private information edited out).

Shopify
Shopify Analytics During my Tenure

This is a screen shot of how our performance drastically increased during 2024 - 2025 while I was managing the marketing department (sensitive/private information edited out).

Shopify
Shopify Analytics During my Tenure

This is a screen shot of how our performance drastically increased during 2024 - 2025 while I was managing the marketing department (sensitive/private information edited out).

Other

Paul Wilkinson Law Firm
10/20/2020
Do I Need an Attorney for an Auto Accident? | Paul Wilkinson Law Firm

Following an auto accident, even one that wasn't your fault, it can be confusing to know what to do next. If you or anyone else is injured, the first step should be clear-call 911. Then, once you're safe, you should consider reaching out to a car accident law firm.