Claire Kerr

B2B technology copywriter - blog posts, case studies, white papers, ebooks

United Kingdom

I'm a copywriter and content marketer who writes engaging content for technology businesses - for companies selling software, hardware, internet services and emerging tech.

I am a member of ProCopywriters and the Chartered Institute of Marketing (MCIM) and hold the CIM Diploma in Marketing (DipM).

My 30+ years' experience allows me to write a diverse range of copy, but I specialise in blog posts, case studies, white papers and ebooks.


Blog posts

Identifying Pain Points in Your ERP Software

Even with a meticulous plan, a formidable team and the perfect timing, you can never completely guarantee that you will achieve a successful ERP implementation project. We’ve previously outlined the eight stages of an ERP implementation that a business should follow. But there are three critical factors that are worth paying closer attention to if you want to ensure your ERP implementation is a success.

Angry Creative
The benefits and drawbacks of migrating to WordPress

It seems that every day dozens of UK companies are looking to carry out a WordPress migration. But there are benefits and drawbacks of migrating to WordPress, so it's not always right for every business. WordPress's market share varies quite widely according to the source you choose to believe.

Your Shortlist
Why Choose Best-of-Breed Financial Management Software Over ERP

Only the smallest companies can rely on spreadsheets or basic financial packages for their business accounting. The natural step beyond that is to implement some more sophisticated and powerful accounting software. The dilemma facing many SMEs is how do they choose between the options. Do they go for a fully-featured ERP or best-of-breed Financial Management Software?

Case studies

ITS Nordic

ITS Nordic is an IT solutions provider based in Stockholm, providing IT, telecoms, and document solutions products and consulting services - to SMEs in Sweden, the Nordics, and elsewhere in Europe.


Intrasource is a UK managed IT services provider, offering a range of IT service and support solutions to a variety of local and national companies. As a Microsoft Tier 1 Cloud Solution Provider offering fully managed services for Microsoft 365, they turned to Cloudmore to give them a SaaS platform that would help grow their Microsoft CSP business.

Parking Review, issue 342
October 2020
Bringing Order to the Streets

During the coronavirus pandemic we have all been finding new ways of connecting. The restrictions required to restrict the transmission of COVID-19 have had a profound effect on how we travel, shop, socialise, study, work and worship. These restrictions have also had an impact on the world of journalism.

Angry Creative (was Pragmatic)
Sage Advice: A Global Content Hub for Market Leader

Sage is the market leader for integrated accounting, payroll and payment systems. They offer a range of software solutions to businesses worldwide, helping business owners simplify and automate key internal processes. Founded in 1981 in the North East of England, Sage has since grown exponentially.

White papers