Claire Allison

Marketing and Brand Strategist | Content Specialist

South Africa

Having worked in marketing for the last 17 years, my experience spans a range of industries, including travel and tourism, healthtech, investment migration, economic development, online education, and aerospace. I enjoy marketing and brand strategy, corporate communications, and content marketing.

Contact me: [email protected]

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Portfolio
Aspire Lifestyle Magazine
12/08/2023
Constantia Wine Walk Uncorks New Chapter in Cape Town's Wine Tourism - Aspire Lifestyle Magazine

Recognised globally as a premier wine destination, Cape Town boasts a rich tapestry of vineyards where the iconic Constantia Wine Valley proudly holds the title of the oldest wine-producing region in the Southern Hemisphere. It's a fitting location for the new Constantia Wine Walk, which provides guests the opportunity to savour the region's finest wines while exploring the historic and breath-taking surroundings.

Faithful To Nature
10/27/2020
The Problem with Fast Fashion

According to the UN Conference on Trade and Development, the fashion industry is the second most polluting industry in the world and is responsible for more carbon emissions than all international flights and maritime shipping combined. Let that sink in. Fast fashion has become one...

Iol
09/01/2020
Now is the time to spring clean your finances

Springtime offers you a fresh opportunity to review your finances and let Old Mutual Rewards help you reach your goals. For most South Africans the beginning of 2020 was an opportunity to set new financial resolutions. Absolutely nobody could have predicted what the year actually had in store.

Faithful To Nature
08/11/2020
What Does Body Positivity Look Like Today?

It's been quite the year. With a global pandemic seeing more than 3.5 billion people in voluntary or mandatory confinement, it's fair to say that 2020 has made us all a little more introspective. Lockdown hasn't been all bad, though.

MoneyMarketing
10/30/2019
Five things your adviser should be doing

The wealth industry is traditionally slow-moving. The pitfalls of knee-jerk investment decisions have moved wealth brands to believe that slow-moving, yet watchful modes of operating are more effective in the long run. However, the Fintech movement is challenging long-established beliefs, and instead of placing traditional custodians....

BizCommunity
09/18/2019
Business models for the digital age

Gearing up for digital transformation is daunting for any business owner. Taking a business model that has proven to be successful and moving it into the online space involves challenging the status quo, questioning assumptions, and taking an honest look at what works and what doesn't if a business wants to maintain its competitive edge.

Iol | Business Report
07/10/2019
Make the most of mid-season sales online this winter

Online shopping has become an increasingly popular way to purchase everything from electronics and home décor to weekly dinner boxes and trendiest clothing. For many, though, the stress of finding parking, trawling shopping malls, and navigating the bunfights of in-store sales is something they'd rather avoid.

Cape Argus
05/22/2019
Capitalise on talent boom

Standing out in a competitive job market is easier said than done. Gone are the days where people spend 40 years in one career before retiring at 65 with a comfortable pension and a gold pen.

Saturday Star
01/25/2014
Making sustainable travel a reality | IOL Travel

Cape Town - I recently spoke to about 100 creative students about sustainability at one of Cape Town's top advertising schools. I watched as their sponge-like minds devoured my words and concern around effectively communicating the importance of sustainable travel. They too, were concerned.