Chris Wagenheim, Ph.D.

I help B2B and technical companies turn complex ideas into clear, high-converting content—and scale it with AI.

United States

Professional copywriter, journalist, and published scholar helping brands turn words into revenue. 20+ years of experience across B2B and technical industries. I turn complex ideas into clear, persuasive messaging that drives engagement—and design AI-powered workflows to streamline ongoing content operations.

To get started on a project with me, click on the link icon 🔗 below or contact me at [email protected] -- I will respond within 24 hours.

Portfolio

Featured Work

Telecom Infrastructure | Brand & Narrative Strategy
ForgePoint & Blitz Broadband Brand Strategy, Website Development, and Narrative Architecture

Developed the complete messaging and digital positioning strategy for ForgePoint and Blitz Broadband, including full website development, narrative architecture, LinkedIn optimization, and cross-platform copywriting. The project focused on positioning ForgePoint as a scalable telecom infrastructure platform during a major industry expansion cycle, while aligning Blitz Broadband and executive branding into a cohesive operator-first growth narrative.

AI Workflow | Content Automation
AI-Powered Style Guide Enforcement

Designed and implemented an AI-augmented system that applies an in-house style guide (with AP as fallback) to any content. The workflow highlights all changes in-line and generates a report detailing edits, rationale, and assumptions made during the process. This approach improved consistency across large volumes of content, strengthened editorial quality, and significantly accelerated delivery timelines.

AI Workflow | Content Automation
AI-Powered SEO Workflow

Designed and implemented an AI-augmented system that automatically integrated SEO keywords into course catalog descriptions using inputs from the SEO team. To ensure accuracy and maintain content integrity, design restricted keyword injection only to terms validated against source materials such as syllabi and program descriptions—i.e. cross-referenced. This approach enabled the team to handle a significant increase in demand while maintaining consistency, quality, and alignment with source...

Email Campaign | Audience Segmentation Strategy
Engagement Email Series

Developed a targeted engagement email series for Uniti to resonate with Technical Executives, Non-Technical Executives, and Engineers. I created a nine-email campaign divided into three tailored sequences, customizing messaging, tone, and technical depth for each audience. The result was a segmented campaign that improved message relevance and drove stronger engagement across key stakeholder groups.

Thought Leadership | Research-Driven Narrative
Happy Employees are Good for Business

Wrote a data-driven thought leadership article for Sparkbox’s blog, translating research on employee satisfaction and enterprise performance into a clear, compelling narrative. The result was a widely accessible piece that strengthened brand authority and delivered credible, research-backed insights to a professional audience.

Brand Voice System | Internal Communications
FinTech Content Style Guide

Developed a comprehensive content style guide for a large credit union, defining voice, tone, and grammar standards across internal and external communications. The result was a unified content framework that improved consistency, clarified brand voice, and elevated communication quality organization-wide.

Social Strategy | B2B Engagement & Awareness
Social Media Campaign

Led a social media campaign promoting Sparkbox’s brand and design system offerings, creating and managing Twitter content aligned with strategic messaging goals. The result was increased engagement, higher click-through rates, and improved campaign conversions.

Technical Content | SME Research & Translation
SASE Guide

Created an in-depth SASE guide for AMC, combining extensive research and subject matter expert interviews to explain a complex security architecture. I translated technical concepts into clear, accessible content for a professional audience. The result was an authoritative resource that strengthened the client’s positioning in an emerging technology space.

Integrated Campaign | Multi-Channel Execution
Cross-Medium Marketing Campaign

Served as lead architect for a cross-medium marketing campaign for Member Advantage Mortgage, developing messaging across print, digital, and broadcast channels. I produced all campaign materials, including signage, mailers, brochures, TV ad copy, and website content. The result was a cohesive, multi-channel campaign that increased brand visibility and drove customer engagement.

Conversion Copy (LPs, Websites, and Sales)

Website Strategy | Messaging Unification Across Global Brands
Website Copy Unification for Enterprise Industrial Brand

Unified website messaging across multiple global brands within the Burke Porter Machinery portfolio, researching, writing, and editing highly technical content. I standardized tone, terminology, and clarity across disparate sites, including content translated into English. The result was consistent, accurate messaging across international properties, improving clarity, usability, and overall brand cohesion.

Conversion Copy | B2B Websites & Landing Pages
A Selection of Website + Website Landing Page Copy

Developed website and landing page copy across multiple industries, including B2B marketing, healthcare technology, SaaS, and education safety solutions. I focused on aligning messaging with user intent, improving clarity, and driving conversion-focused outcomes. The result was a portfolio of high-performing web assets that supported lead generation, user engagement, and marketing performance.

Landing Page Optimization | PPC Conversion Strategy
PPC Landing Page for Centegix

Wrote a PPC landing page as part of a broader website refresh for Centegix, aligning messaging with paid search intent and user needs. I structured content to clearly communicate value, reduce friction, and guide users toward conversion. The result was a focused, conversion-driven landing page that supported campaign performance and improved user engagement.

Campaign Copy (Emails and Events)

Email Campaign | Segmentation & Engagement Strategy
Segmented Email Series for Ciena

Developed a targeted email series for Ciena focused on rural utilities, building three initial audience tracks followed by an engagement sequence. I tailored messaging to align with audience needs and industry context. The result was a structured, multi-phase campaign that improved targeting, increased engagement, and supported ongoing customer communication efforts.

Event Marketing | Email + Landing Page Integration
Corporate Event Email Series for ConRes IT

Created a series of corporate event email campaigns for ConRes IT, along with corresponding landing pages for each initiative. I aligned messaging across email and web to create a cohesive user journey from invitation to registration. The result was an integrated campaign experience that improved event visibility, streamlined communication, and supported attendance and engagement goals.

Content Strategy & Thought Leadership (Blogs and Research)

Content Strategy | Thought Leadership & SEO Content
A Selection of Thought Leadership + Blog Copy Content

Developed a range of blog and thought leadership content across industries including B2B marketing, healthcare technology, SaaS, and education safety. I focused on translating complex topics into clear, engaging content aligned with search intent and audience needs. The result was a body of work that strengthened brand authority, improved content discoverability, and supported ongoing marketing initiatives.

Editorial Writing | Education Feature
How the Right Educational Environment Can Make a Dream a Reality

Contributed to an interview-driven feature article to Virginia Town & City magazine for American Public University, crafting a narrative that blended personal storytelling with informative content about APU's flexibility, affordability, and student support. I shaped the piece around a foster care case manager's journey — from financial hardship and caregiving responsibilities to earning her degree — to engage a broad municipal-government readership while maintaining editorial clarity and tone...

Editorial Writing | Interview Feature
You Dirty Dog

Contributed to an interview-driven feature article for Kroger’s online magazine, crafting a narrative that blended storytelling with informative content. I shaped the piece to engage a broad consumer audience while maintaining editorial clarity and tone. The result was a polished, reader-friendly feature that supported audience engagement and publication quality.

Case Studies & Technical Content (Guides and White Papers)

Case Study | Research-Driven Narrative Development
Case Study: Starting with User-Centered Thinking

Wrote a case study for Sparkbox’s blog based on interviews with project stakeholders, synthesizing insights into a clear, compelling narrative despite limited direct client access. I translated qualitative input into a structured, engaging story that highlighted process and impact. The result was a polished case study that effectively communicated user-centered design principles and reinforced Sparkbox’s strategic expertise.

Long-Form Content | Buyer-Focused Guide
2022 School Safety Solutions

Developed a comprehensive consumer guide for Centegix outlining available school safety solutions and market options. I translated complex product and industry information into clear, accessible content tailored to decision-makers in the education sector. The result was an informative, user-friendly resource that supported buyer education and strengthened product positioning.

Short Form Content (Social Media and Banner Ads)

Social Content | B2B Brand Engagement
A Selection of Sparkbox LinkedIn Content

Created a series of LinkedIn posts for Sparkbox, promoting content, insights, and brand initiatives to a professional audience. I aligned messaging with broader marketing goals while maintaining a consistent voice and tone. The result was increased audience engagement, improved content visibility, and stronger brand presence on LinkedIn.

Short-Form Content | Multi-Channel Engagement
A Selection of Social Media Content

Developed a range of social media content across platforms, supporting campaigns in B2B marketing, healthcare technology, SaaS, and education safety. I focused on clarity, brevity, and audience alignment to drive engagement in short-form formats. The result was consistent, high-quality content that increased engagement and supported broader campaign performance.

Academic & Specialty Work (Scholarship, Style Guides, and Research-Intensive Content)

https://youtu.be/hZW7IJ-pTaU
Scriptwriting | Research-Driven Video Content
Episode #0012 – Pittsburgh, Pennsylvania

Served as scriptwriter and researcher for a SEARED web series episode, developing narrative structure and content based on location-specific research. I translated raw information into an engaging, audience-friendly script designed for visual storytelling. The result was a polished episode that delivered clear, compelling content aligned with the series’ tone and format.

Academic Publishing | Research & Product Development
IJIKM – Mise en Scène: A Film Scholarship Augmented Reality Mobile Application

Authored and edited a peer-reviewed academic article published in the Interdisciplinary Journal of Information, Knowledge, and Management, while also co-designing the augmented reality mobile application explored in the research. I contributed to both the theoretical framework and practical execution through cross-disciplinary collaboration. The result was a published scholarly work that advanced research at the intersection of film studies and emerging technology.

Long-Form Content | Arts & Cultural Storytelling
Preservation Book

Developed long-form content and contributed to the relaunch of the Preservation project for Tommy Crane, collaborating with an award-winning creative director. I helped shape narrative and supporting materials across web and project assets. The result was a cohesive storytelling experience that supported the project’s relaunch and elevated its presentation across platforms.

Editorial Writing | Personal Narrative & Syndication
My Partner's Reaction To My Anxiety Made Me Fall Even More In Love With Her

Wrote a personal essay for Self.com, crafting a narrative that balanced emotional authenticity with editorial clarity. The piece was syndicated across major outlets, expanding its reach beyond the original publication. The result was a widely distributed article that resonated with readers and demonstrated strong audience engagement.