United States
AI-powered smart buildings. Global sustainability regulations. International insurance fraud rings. These are just some of the complex writing topics I've made accessible.
Before my tech turn, I built a career writing about food, special events, and marketing—once growing a wedding blog from 0 to 12 million pageviews a month. Writing content that stands out in crowded fields is now a skill I can apply to more complicated topics. Honestly, anything can be interesting if you find the right angle.
Previous roles as a magazine editor, college composition instructor, and social media strategist also inform my current writing approach. I conduct thoughtful interviews. I value honest, constructive feedback. And I know which quotes and facts will drive engagement on social.
Still, my most challenging job remains my first: youth soccer referee.
I interviewed Chipotle and PwC teams about the tech behind Ava Cado, an AI hiring assistant, for this case study on innovative hiring techniques for HR and operations leaders.
As an employee, I wrote and produced this video to help small business owners retain organic Facebook reach after an algorithm change. Results:11,637 video views, 3,059 post clicks, 879 reactions, comments, & shares, and $0 spent on paid reach.
This article introduces PwC's Model Edge platform to risk and compliance leaders evaluating AI governance tools. I repurposed and revised webinar content for the main text and researched and wrote the supplemental sidebars. Note: This web version dropped some ebook formatting.
A shipping software group supplied survey results and a loose outline. In under two weeks, I conducted research and wrote this ebook. The client immediately assigned me a second.
I researched, sourced imagery, and wrote this piece on visual memory. The client revised early paragraphs to add backlinks, so my original work begins at "Why visuals are more memorable than words."
I helped launch this hub for enterprises navigating global sustainability regulations. I provided initial content, distilling complex news on CSRD compliance and carbon neutrality into bite-sized briefs.
This explainer on cryptocurrency basics was well-received and resulted in an ongoing relationship with the client, a Bitcoin ATM company.
This high-profile case study on operations, logistics, and sustainability commitments launched PwC's F1 partnership. It required approvals from 17 stakeholders across both organizations in a compressed timeline.
A digital version of an article I wrote for a print magazine for event professionals. I received a Western Publications Association Best Column nomination for my work with this publication.
I also create internal brand documentation, such as this social media style guide for a client seeking a style foundation, not an exhaustive how-to.