Chris McMahon

Expert Content Creation Services

United States

As a seasoned content marketing manager, I consistently exceed goals in lead generation, readership, editorial production, and new product launches.

I collaborate with senior executives, product marketing managers, and subject matter experts to craft engaging and informative digital assets that significantly contribute to brand awareness and thought leadership. I'm passionate about demystifying complex ideas and connecting with my audience's needs and challenges, ensuring quality, consistency, and SEO optimization.

Portfolio
ValueMomentum
Driving Business Value With Insurance Data Analytics

This whitepaper offers a look at: the hurdles insurers face in harnessing data analytics; examples of how these tools are being employed across the insurance value chain; and a 5-step approach to data maturity. Through actionable insights and a roadmap to effectively harnessing self-service analytic tools, it seeks to guide insurers toward a data-driven future.

EIS Group
What is a Digital Insurance Ecosystem?

An ecosystem mirrors the experience of buying insurance in the real world, except it’s fast, simple, personalized, and available wherever and whenever the customer chooses. This short video explains the insurance ecosystem from the customer’s perspective.

EIS Group
How esure is Fixing Insurance for Good

Rapidly Re-Platforming with EIS’ Customer-First Digital Transformation esure’s done a lot with the EIS Suite, including: - 30% faster claims journey - 30% faster buyer journey - 75% less time to create new products And it only took 12 months for their initial rollout. Check out this case study for the full story.

Reverb
Guitaronomics: How Much Does it Actually Cost to Build a Guitar?

“No one in the industry is going to give you their cost-plus pricing,” said everyone in the industry. But then someone did. An executive at a guitar manufacturer recently spoke with Reverb about the manufacturing and cost realities of the guitar industry. For the sake of consistency, he selected a base-level, generic slab-body, two-pickup T-Style guitar with a bolt-on neck for his reference point.

Reverb
What Was It Like Recording with Prince?

Reverb spoke with Paisley Park Studios recording engineers Chuck Zwicky and Scott LeGere, as well as Matthew "Doctor" Fink, who played keyboards on Dirty Mind, Controversy, Purple Rain, Around the World in a Day, Parade, Sign "O" the Times, The Black Album, Lovesexy and others, to find out what it was like to create music with the man, the myth, the legend: Prince.

Premier Guitar
24 Windy City Gems

Chicago built guitars the way Detroit built cars. For much of the 20th century, the United States was largely rural and people tended to buy guitars and other musical instruments from catalogs. Chicago's centrality—with access to the Mississippi River, the St. Lawrence Seaway, and later the rails and highways—made the city a major manufacturing, commercial, and distribution center.

Premier Guitar
Builder Profile: Heritage Guitar

By designing and building small batches of handcrafted, high-quality guitars from solid woods right here in the United States, Heritage is able to pay attention to those crucial details that define a great 6-string.