Chris O'Reilly

Writer, storyteller, and excited you're here

United States

Welcome! I'm Chris: an English nerd, improviser/sketch comedy performer, and young professional with 10+ years of experience in creating and designing optimized content in fast-paced, technology-driven environments.

Most recently, I've served as the first-ever Senior Content Strategist in the Slalom Chicago market. Slalom is a purpose-led, global business and technology consulting company.

A couple of my Slalom highlights included:
(1.) I served as the Communications Lead for our engagement with the Cook County Department of Public Health (CCDPH). See my CV link below for some incredibly meaningful highlights.

(2.) Worked with key internal Slalom UX teammates and SVP of marketing for major professional sports organization to brand and name their 12 UX research-based customer segments.

(3.) Led content strategy arm of engagement with major pharmaceutical company, helping them develop and implement a full brand identity for a groundbreaking new product.

(4.) Held internal workshops for colleagues on how to effectively message and tell stories to various audiences. Worked with senior leadership to present content.

Prior to Slalom, I served as Great Wolf Resort's Senior Copywriter, leading the charge on bringing their mission of bringing joy to families to life through family-friendly, joyful content.
—Wrote and finalized copy for co-branded attractions in-lodge, including the Topgolf Swing Suite co-branded attraction The Yards
—Branded voice & tone for larger celebrations, including company's first-ever brand evolution and 25th anniversary celebration, through in-lodge collateral creation and brand guidebook evangelization.
—Possessed final approval on all internal and external pieces of content & developed the company's Brand Guidelines.

I also love to write in my personal life! In May 2021, I had my debut book SEEKING ADVERSITY published by New Degree Press.
• If you want to check that out or get some more information, it's here for easy access: https://tinyurl.com/y8zdb9sn

My passion lies in the process of creating and telling stories to bring joy and satisfaction to others, and above all, doing so with people who share that passion.

I cannot wait to hear how we can make that happen together.

Portfolio

📝 Slalom Copy / Design Samples (2022 & Beyond)

N/A
09/11/2023
2023 Higher Education Mission, Vision, & Values

A high-level overview of the work I did and its impact for a prestigious Chicago-based medical school's launch of their first-ever organization-wide mission, vision, and values. Not pictured, but still included, is UX/UI design of the landing page for desktop and mobile, script writing, social toolkits (confidentiality).

Slalom
12/23/2022
Final Impact Report 2022: Slalom & CCDPH

I acted as creative director, lead copywriter, and lead designer for my Slalom team's final, 30-page impact report for Slalom's public health organization engagement. Audience was organization's COO & Slalom executives. Captures Slalom's impact in the suburban Cook County community.

Slalom
Listening Session Report Qualitative Analysis

I synthesized, wrote, and designed qualitative research from one-on-one listening sessions Slalom held with 16 mission-driven local organizations throughout suburban Cook County. I was creative director, designer, and copywriter; this report would go on to inform CCDPH's strategic org. planning toward 2025.

📝 2021 Samples: Great Wolf & Broadnet

Great Wolf Lodge
Case Study: Laser Trail Attraction | GWL

Brief one-pager case study of the branding work I did and its impact on the groundbreaking Laser Trail attraction for Great Wolf Lodge in the fall of 2021.

Broadnet
08/01/2021
Partner Education Piece on Surveyor Polling Product

I project managed & led the launch of Broadnet's Customer Success Center (CSC) in 5 months. This is one of 260 articles on extremely technical, niche subjects that I integrated - composed based on my own internal research, edited, & designed - into the CSC.

📝 Up to 2020 Copy Samples

Google Docs
FBA Acquiring & Small Business [B2B]

What Amazon FBA Acquiring Means for Small Businesses [Short Blog Post] With the burgeoning power of Amazon across all industries, small businesses have begun turning to the company's vast resources. What would once be considered "mom and pop shops" are now turning to Amazon and companies that ac...

Google Docs/Thrasio blog Zabba
Zabba's Guide to Baby Proofing Essentials

Zabba's Guide to Baby Proofing Essentials Bringing a new little life into the world is one of the most exciting life events one can experience. Your coming home from the hospital afterwards should mean you come home to a place that is safe for and protective of that little life.

Famous Birthdays
Learn about Jake Paul

YouTuber who has earned over 20 million subscribers to his self-titled channel where he posts comedy sketches, vlogs and songs. Also an actor, he was cast as Dirk on Disney Channel's Bizaardvark, Lance in the YouTube Red Original Movie Dance Camp, and Dugan in the FOX Digital movie Mono.

Famous Birthdays
Learn about Nikkie De Jager

Professional hair and makeup artist whose NikkieTutorials YouTube channel has more than 13 million subscribers, helping her gain an international following. She announced that she was trans in a January 2020 video titled "I'm Coming Out" that became the #1 trending video on YouTube.