Charlotte Danby

B2B Copywriter

Location icon South Africa

I am a content marketing professional with PR and advertising experience. My writing work includes websites, video scripts, eBooks, blogs and articles. I am based in Cape Town.



Starting a Revolution
Starting a Revolution - The Book

Starting a Revolution is a business book for revolutionaries by Naomi Ryland and Lisa Jaspers. It turns conventional business wisdom on its head and presents you with some radical alternatives.


4 PR tips for Monzo success | Vuelio

Monzo is arguably the UK's biggest fintech success story to date. Just look around any London underground station and you'll see hordes of commuters tapping in and out with their bright coral cards. Millennials are mad about Monzo; they make up its biggest market and help to drive its popularity, which continues to spread like wildfire.

Information Age
Decrypting cryptocurrency and its widely held misconceptions

Cryptocurrencies have taken the world by storm, but it is a confusing, volatile and often misunderstood area. This article debunks the myths surrounding the phenomenon The spectacular rise of cryptocurrency is impossible to ignore. Global reaction ricochets from excitement to apprehension to complete incomprehension.
The payroll manager's guide to global payroll

As a payroll manager navigating today’s highly competitive international business arena, it’s critical that you stay on top of your game to make your role invaluable.

Xero Blog
Helping South Africa's small businesses go global | Xero Blog

South Africa is humming with entrepreneurial energy. You can hear it hustling on the streets, feel it brewing in coffee shops, and see it in the growing number of start-ups successfully establishing themselves countrywide. Local success is great. But once that box is ticked, how about taking on the world?

Finance Derivative
Crowdfunding new property developments: 10 tips for would-be investors

Frazer Fearnhead, CEO and founder, The House Crowd Despite attempts by government to alleviate the UK's current housing crisis, we cannot rely exclusively on public money to build new houses and boost supply. The government's recent £2bn investment in 'social and affordable housing' will...
How to combat payroll fraud in Africa

Payroll fraud is becoming more of a threat to organisations across all sectors in Africa, affecting companies and governments. Is an outsourced payroll provider the solution?

How to keep your African expansion 100% compliant

According to the World Economic Forum, Africa is the second-fastest growing region in the world, with annual growth pegged at 4.3% between now and 2020. This is due largely to a growing middle class, rapid urban migration and a digital revolution that is leap-frogging the constraints of legacy infrastructure.

Finance Monthly | Monthly Finance News Magazine
Should I Trust a Robo-Adviser?

Robo-advisers are a great example of how automation is spreading like wildfire. But how safe and reliable are robo-advisers? Below Simon Bottle, COO of non-advised white label, FinchTech, talks to Finance Monthly about when and when not to trust a ro

How to make your business attractive to investors

Sitting on both sides of the investment table has taught James Oakes of ZEAL Investments how to recognise growth potential. He explains the seven steps to creating an investment-worthy business Starting up successfully is no easy feat. It takes a lot of blood, sweat and tears to develop a desirable product and take it to market.


HuffPost UK
Wake Up, Theresa May: International Students Are Not Economic Migrants

Theresa May's government needs to work with the HE sector to decouple international students from the question of immigration. It should also listen to the British public and recognise that international students are very valuable, temporary visitors who make an enormous economic and cultural contribution to the UK.

Ensuring the health and emotional wellbeing of international students

Mary Memarzia, Director of Student Services at Bellerbys Cambridge, reflects on how institutions can help to care for their international students' mental health. A recent report by YouGov states that one in four students in Britain suffer from mental health problems, including anxiety and depression.

Education Technology
Technology and the international learning experience

By Nicholas Waite, principal at Bellerbys College Cambridge Technology is transforming classrooms across the world. Students are now accessing their course materials online, as well as participating in online study groups. Advancements in eLearning can help students collaborate better, as well as improve their ability to engage with teachers and course content.


Elements Global Services website:
Expanding into Africa

This white paper was produced to raise awareness of the potential for business expansion in Africa, to promote Elements’ recent research project, to raise awareness of EOR as the ideal solution for businesses expanding abroad and to promote Elements’ expertise in this area.

What is digital HR - and how do you implement it?

The Deloitte 2017 Global Human Capital Trends report identified digital HR as a top trend in the human capital space. But what is digital HR, and what does this trend mean for your business? As businesses increasingly digitise their processes, HR departments are being called upon to lead the way.

IoT Tech News
How the IoT can reduce risk in the commercial vehicle sector

Internet of Things (IoT) technologies are taking hold of industries far and wide. Permeating a host of different markets and finding new ways to automate, measure and improve processes. The days when people thought of (IoT) as science fiction, a futuristic world in which your fridge boils you an egg while your bed runs you a bath, are thankfully starting to pass.

Technology for hire: 5 unusual things your business can lease

The modern marketplace of goods and services no longer demands outright product ownership. Consumers can enjoy the latest mobile phones, movies and cars without committing to a purchase. Given how fast technology improves and updates, it's completely understandable. No one wants to get stuck with a device that is obsolete before it's delivered a full return on investment.


Can artificial intelligence help recruiters improve candidate diversity?

Artificial intelligence (AI) is gaining ground in the workplace - and the recruitment sector stands to benefit hugely. Firstly, AI will take care of all the mundane tasks like meeting preparation, reporting and data entry, allowing recruiters to spend more time doing what they do best: engaging with clients and candidates, and building lucrative relationships.

Growth Business
How to get employee buy-in on core values

Company values are crucial to a business. They act as a compass, supporting growth, recruitment, office culture, and much more. Without clearly defined, authentic values in place, your business will battle to build a productive workplace that attracts and retains the right people.

Information Age
Making business smarter: 3 misconceptions about AI

Busting three AI myths to help make business smarter: AI is still far in the future, AI isn't going to have a big impact on work and AI will replace human employees Artificial intelligence (AI) is not always easy to understand. It has a long and complex history that dates to the 1950s.