Charlie Greenberg

Product Marketer/Content Writer & Producer

United States

As senior product marketer and content writer for SaaS-based and on-prem enterprise software and services, I've used my management and flexible writing skills to successfully support GTM activities including:

• Publishing 100+ marketing assets to build brand/messaging awareness and promote lead-gen for support enterprise software sales
• Delivering consistent, persona-based messaging
• Coordinating cross-function, stakeholders; tying their needs together with content creation for new product launches and GTM
• Aligning customers with new products/services through close collaboration with
Product Management and R&D
• Proactive and systematic, sales/partner enablement
• Industry analyst briefings
• Competitive analysis

Inspiring Innovation With API-Based Automation | UiPath

"Genius is one-percent inspiration, and ninety-nine percent perspiration." That quote about innovation is attributed to Thomas A. Edison, well known as the inventor of the lightbulb, the phonograph, and the motion picture camera (at least in the United States). Note that Edison puts inspiration first and perspiration-the plodding, often labor-intensive follow-on to inspiration-second.

Missing an API Integration? Build Your Own Connector | UiPath

Increasingly, companies are relying on prebuilt, API-based connectors to accelerate building automated workflows. API-based connectivity is essential for the creation, scalability, and availability of superior enterprise automation. But what happens when prebuilt connectors aren't available for your automation's required integration? Companies know productivity gains, including substantive cost reductions, can be delayed by system integrations that are time consuming or unavailable.

How API Integration Supports Process Automation

APIs do more than integrate applications from point A to point B. They also provide direct connections within toolsets, IT, and business webpages. They support developers by making data accessible for building new services—including other APIs.

B2B Integration: How to quickly onboard a burger

Picture an imaginary (but likely) Fortune 500, fast-food organization with over 500 locations and franchises in North America. Consider that HQ (i.e. the franchisor), insists that all locations and franchises collectively use over 2,000 suppliers in order to maintain the consistency (flavor, texture, packaging etc.), of their highly celebrated and popular fast-food offering.

Infosec Resources
Playing Hide-and-Seek with Metadata

We often go on at length about master data, reference data and hierarchies. After all, we discover and analyze these datasets, avoid duplicating them, insist on governance-and advocate their re-use, adoption and enterprise sharing. But as of late there is a national preoccupation with metadata, even viewing its usage and creation, as potentially dangerous and threatening to our civil liberties.

Integration is Only as Good as Your Data - insideBIGDATA

In this special guest feature, Charlie Greenberg, Senior Global Product Marketing Manager at Software AG, discusses why integration is only as good as your data, and how a business can ensure superior data quality to drive better integration. Charlie Greenberg is Software AG's Sr.

The Unparalleled Lovability of MFT

You gotta love MFT (Managed File Transfer). Or at least give it a try. After all, MFT is application-agnostic, welcoming all flat-file creators and users alike with open arms - not to mention open standards. MFT doesn't require a huge store of EDI business documents or transaction types.

Why 2020 Will Be Big for B2B in the Cloud

Industry executives and experts share their predictions for 2020. Read them in this 12th annual series exclusive. By Charles Greenberg, Senior Global Product Marketing Manager, Software AG Long-neglected on-premises B2B integration is about to be given a new lease on life next year - in the cloud.

Stop Building the Wrong APIs

The oft-repeated phrase (from the film Field of Dreams ), "If you build it, [they] will come" does not apply to APIs. If you build the wrong APIs, or prematurely release one before you have had sufficient input and collaboration, no one will come.

How webMethods B2B Integration Drives Business

Did you know that EDI dates back to the days of punch-card processing? In fact, document standards like X12 and UN/EDIFACT have been in use since the 1970s. But don't go looking just yet for B2B Integration in the Computer History Museum. You need only go...