Charlie Greenberg

Strategic Product Marketing Leader with expertise in go-to-market strategies, content creation, and sales enablement for enterprise software solutions.

United States

Expertise in API-based automation, GenAI, B2B, MFT and MDM data integration. Veteran product marketer and content writer for SaaS-based, and on-prem enterprise software and services, I've used my management and flexible writing skills to successfully support GTM activities including:

•Supporting monthly GTM cycles for 100s of cross-system, prebuilt connectors, including GenAI
•Promoting product previews and transitions to GA
• Publishing 100+ marketing assets to build brand/messaging awareness and promoting lead-gen for support enterprise software sales
• Delivering consistent, persona-based messaging
• Coordinating cross-function, stakeholders; tying their needs together with content creation for new product launches and GTM
• Aligning customers with new products/services through close collaboration with
Product Management and R&D
• Proactive and systematic, sales/partner enablement
• Industry analyst briefings
• Competitive analysis

LinkedIn Icon Resume Icon
Portfolio
Uipath
Expanding the Power of CRM through API Automation | UiPath

CRM is the go-to source for customer data. Find out how connecting CRM to multiple systems through a single seamless workflow helps to streamline process automations, speed up delivery, free up employee resources, and smarten up robots.

Linkedin
What you may still need to know about Data Quality

The current edition of Merriam-Websters defines "data" as "factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation." The dictionary's second definitions tell us that our data is represented digitally and can be "transmitted or processed.

Linkedin
APIs Drive Digital Business

Do you remember the old cable TV channel guide? The one using a scroll-down, near monochrome, tabular listing of current available series, sporting events and new-release movies? Do you recall how long it took you to sift through that guide to find something you might actually enjoy watching? To quo

Linkedin
Five Best Practices to guide B2B Integration

At some point when implementing new B2B Integration software you will wrestle with the yin and yang between your new software and your organization's own, closely held B2B best practices. As you power through hundreds of pages of technical documentation for your new B2B Integration software (or sign

YouTube
03/26/2024
Connector Corner: Extending LLM automation use cases with UiPath GenAI connectors

Continuous accuracy and efficiency of Large Language Models (LLM) is key to successfully building out your next AI-infused automation, regardless of business use case. For our next Connector Corner webinar, we'll explore how using a seamless AI integration process provides access to industry leading models, curated activities, and embeddings that help achieve operational efficiency.

RTInsights
04/05/2023
Charlie Greenberg, Author at RTInsights

5G AI analytics Artifical intelligence artificial intelligence automation autonomous vehicles big data blockchain CIhub cloud cloud-native cloud database Continuous intelligence COVID-19 customer experience cybersecurity cyber security data data management DevOps digital transformation digital twin digital twins edge computing generative AI healthcare ibm IIoT industrial IoT Industry 4.0 Internet of Things iot IoT security Kubernetes machine learning Observability predictive analytics...

Uipath
Inspiring Innovation With API-Based Automation | UiPath

"Genius is one-percent inspiration, and ninety-nine percent perspiration." That quote about innovation is attributed to Thomas A. Edison, well known as the inventor of the lightbulb, the phonograph, and the motion picture camera (at least in the United States). Note that Edison puts inspiration first and perspiration-the plodding, often labor-intensive follow-on to inspiration-second.

UiPath
06/10/2022
How API Integration Supports Process Automation

APIs do more than integrate applications from point A to point B. They also provide direct connections within toolsets, IT, and business webpages. They support developers by making data accessible for building new services—including other APIs.

Infosec Resources
07/17/2015
Playing Hide-and-Seek with Metadata

We often go on at length about master data, reference data and hierarchies. After all, we discover and analyze these datasets, avoid duplicating them, insist on governance-and advocate their re-use, adoption and enterprise sharing. But as of late there is a national preoccupation with metadata, even viewing its usage and creation, as potentially dangerous and threatening to our civil liberties.

insideBIGDATA
09/19/2016
Integration is Only as Good as Your Data - insideBIGDATA

In this special guest feature, Charlie Greenberg, Senior Global Product Marketing Manager at Software AG, discusses why integration is only as good as your data, and how a business can ensure superior data quality to drive better integration. Charlie Greenberg is Software AG's Sr.

Vmblog
Why 2020 Will Be Big for B2B in the Cloud

Industry executives and experts share their predictions for 2020. Read them in this 12th annual VMblog.com series exclusive. By Charles Greenberg, Senior Global Product Marketing Manager, Software AG Long-neglected on-premises B2B integration is about to be given a new lease on life next year - in the cloud.