I guide companies to ensure that their tone, language and content styles are congruent with their intended message – across all platforms - both internally as well as externally.
A Content Obsessed Everything, my preoccupation with strategically catering to one’s target audience through succinct and effective copy sees me on a constant journey of discovering new ways to engage, entice and pivot companies through the written word.
With over 100 articles published to my name, I was part of the pioneer editorial team, writing predominantly on lifestyle, finance and startup topics.
SPECTRUM sits down with one member each month to share their business model with the rest of the community, speaking candidly of their journey as entrepreneurs in their respective fields. We caught up with Emmanuel Prado from and uncovered what the disruptive medtech platform has in store for the future: [SPECTRUM]: Were you always focused on medtech or did you come from another discipline before starting the business?
The dictum prevention is better than cure has become somewhat of an adage repeated again and again across the medical industry - and for good reason. With global life expectancies rising steadily over the span of the last many years, governments are often left with the somewhat arduous yet vital task of provisioning for ageing populations of tomorrow.
Asia's (somewhat healthy) obsession with education has been depicted and portrayed in a satirical fashion for the longest time. Parents often part with their hard-earned money to fuel their kids primary, secondary, tertiary as well as post-graduate pursuits at almost any cost, seen as a means of obtaining social mobility and/or maintaining the status quo through a bright and stable future for future generations.
The terms blockchain, cryptocurrency and initial coin offerings have taken centre-stage in many-a-conversation over the course of the last year or so. It is of common consensus that the Bitcoin saga and its meteoric rise was the catalyst for investors - both institutional and otherwise - as well as entrepreneurs to focus on ICOs as a preferred method for raising funds.
The cryptocurrency world's investor profile has undergone a marked change during the course of the last year. Funding for tokens generally come from a private sale that caters to qualified investors, a pre-sale round where limited and discounted tokens are announced and a crowdsale that caters to the general public.
Due to confidentiality reasons, a pdf of the file has not been uploaded.I strategically copy-edited the proposal to ensure that the content was positioned appropriately. The contract was awarded to Singapore History Consultants.
Collateral Content Creation
I was tasked with copy-editing content for a brochure that was a tool to elevate the company's overall profile in the industry.