Casey Newman

Freelance healthcare, B2B, B2C & tech writer | Copywriter | SEO | Content strategy | Content marketing | Media Relations

Hi, I'm Casey, a former journalist who loves finding gaps in content, marketing and PR strategies and helping you fill them with targeted, useful content.

I've helped several companies connect with their audiences and increase leads by finding out what their customers and potential customers want to know, but no one is talking about (yet).

Armed with a deep understanding of SEO and the unmatched ability to find a story angle, I’ve spent the last 15 years creating lead-generating, impactful content.

Companies I've worked with include: Spinning Babies, Birthify, Schellman & Company, Transonic, Kendal at Home, Eyeful Media, Provision Promise, Strategy Collective and more.

Portfolio
Kendalathome
Kendal at Home Brain Health Guide

An in-depth look at cognitive impairment, nutrition's role in brain health, surprising things that affect brain health and much more.

Transonic
Vascular Access Surveillance: A Comprehensive Review

Looking for a comprehensive review of vascular access surveillance? This interactive timeline features studies that affirm and challenge the use of ultrasound dilution technology for vascular access surveillance.

Schellman Compliance
Iron Mountain Study | Schellman

After 30 years of providing wholesale data center management services to enterprise customers, Iron Mountain found itself fielding multiple requests from existing customers for a secure data center colocation solution that would meet the needs of highly regulated industries.

Ariel Precision Medicine
06/09/2019
What is Pancreatitis? - Ariel Insights

Unless you have had a problem with your pancreas, you probably haven't given it much thought. However, this little organ plays a big role in your digestive health. When the pancreas becomes inflamed, it causes severe abdominal pain and other complications if not treated properly. Here, we'll take a closer look at what the [...]

Azuga
Fleet Owners Guide to DOT Audits

Commercial fleet vehicles and drivers must be in compliance with the safety regulations of the road. A Department of Transportation (DOT) inspection ensures your company's vehicles and drivers are safe

Ariel Precision Medicine
02/03/2020
Patient Story: How Ariel Helped Amanda Get the Treatment She Needed - Ariel Insights

Amanda Baerwaldt first knew something was wrong when she began experiencing stomach virus symptoms. But unlike a stomach virus, her symptoms kept returning every two to six weeks. In an attempt to feel better, she changed her diet and became more physically active, but she kept experiencing debilitating symptoms. A year after her attacks began, [...]

Azuga
How to Optimize Your Fleet's TCO

Having an accurate Fleet TCO calculation helps keep your fleet running smoothly. Fleet TCO optimization gives you an accurate picture of your fleet's health

Momentary Ink
09/25/2023
How do Temporary Tattoos Work?

Temporary tattoos are everywhere. From kids' goodie bags at birthday parties to customized designs, temporary body art has many forms. Here's an inside look at how they work and more.

Provision Promise
The Hygiene Poverty Cycle and What You Can Do to Break It

Food insecurity, unstable housing and lack of health insurance are common terms and situations associated with poverty in the United States. While many people living in poverty can struggle to afford and maintain housing and adequate health coverage as well as nutritious meals, there's an often overlooked element of poverty that lacks awareness - the inability to afford personal hygiene products.

Hubspot
6 Essential Skills Every CMO Should Have in 2015

Let's face it-Chief Marketing Officers have it rough. They're tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently, the average CMO was destined for a much shorter than average tenure.

Kunocreative
How Manufacturers Can Create an Effective Brand Newsroom

While the words "brand newsroom" might conjure images of reporters furiously typing away to meet deadlines, today's brand newsrooms are anything but. They house an organization's publishing efforts and may be staffed by former journalists, marketing or PR folks. They may have a large staff or just a few people on hand.

Kunocreative
How to Include PR in Your Demand Generation Strategy

Imagine you've created something that's going to have a huge impact-calorie-free, delicious doughnuts, for instance. So you've got these amazing doughnuts, but they aren't going to sell themselves. You've got to get the word out, let people know the positive effect the doughnuts will have on their diets, why they should eat them, how they can include them in other recipes and where they can buy them.