I'm a NYC-based content strategist with 10+ years of experience in the nonprofit world. Prior to that, my words seduced you into acquiring cosmetics, music, fast fashion, soda and other items you didn't really need.
My obsession is flawlessness and my specialty is advocacy and campaign work that drives actions and delivers real change, but I love to craft, fix and shine all kinds of copy, from fundraising appeals to advertising pitches. I'm a caring project and people manager, ace website QA-er and know my way around a spot of HTML.
Get in touch: [email protected]
One in a series of posts about the USDA's controversial removal of huge volumes of animal welfare information from its public website.
ASPCA.org blog on a state court's ruling on the constitutionality of breed-specific legislation.
I pitched and wrote this post, which was the month's top-performing ASPCA blog on social media: 6,115 likes, 999 comments, 2,146 shares on Facebook; 5.8M Twitter impressions.
Email alert urging Americans to contact their U.S. representatives in support of our wild herds.
Advocacy email urging Americans to contact USDA in support of higher welfare standards for "organic" animals.
Email fundraising appeal for Choices in Childbirth, a small, NYC-based maternal health advocacy group. Written in the voice of a supporter following a phone interview with her.
EDITORIAL PROJECT MANAGEMENT
I have managed editorial and production, start to finish, of the ASPCA's Annual Report for several years.
Managing Editor; wrote cover story, set lineup, approved all images and edited all copy.
Managing Editor; wrote cover story and edited all copy. Led 2016 redesign of full publication.
Managing Editor; wrote cover story and edited all copy.