Calendar.jpg?ixlib=rails 3.0

Carrie Straus

Current Role: Advocacy & Campaign Content Director

Location icon United States

I'm a NYC-based content strategist with 10+ years of experience in the nonprofit world. Prior to that, my words seduced you into acquiring cosmetics, music, fast fashion, soda and other items you didn't really need.

My obsession is flawlessness and my specialty is advocacy and campaign work that drives actions and delivers real change, but I love to craft, fix and shine all kinds of copy, from fundraising appeals to advertising pitches. I'm a caring project and people manager, ace website QA-er and know my way around a spot of HTML.

Get in touch: [email protected]

Portfolio

NEWS STORIES/BLOGS

ASPCA
10/06/2016
Why Montreal's Pit Bull Ban Is Bad Public Policy

I pitched and wrote this post, which was the month's top-performing ASPCA blog on social media: 6,115 likes, 999 comments, 2,146 shares on Facebook; 5.8M Twitter impressions.

EMAILS

Choices in Childbirth
05/08/2016
Email: This Mother's Day, I'm Honoring Choices

Email fundraising appeal for Choices in Childbirth, a small, NYC-based maternal health advocacy group. Written in the voice of a supporter following a phone interview with her.

EDITORIAL PROJECT MANAGEMENT

ASPCA
2017
Annual Report

I have managed editorial and production, start to finish, of the ASPCA's Annual Report for several years.