Carolyn McMurray


Location icon United Kingdom

Copywriter with 2 years of experience writing creative and on-brand copy for the B2B and tech space, PR & communications industry, and the health and rehabilitation sector. Easily able to adapt to different TOV’s and industries, crafting everything from newsletters, social media copy, and website copy to blog content.

I've also had my work published for a number of startups including Eate Collective, Journify, MUO, and Tred.

Below is my portfolio. Some of it includes links to copy I've written, and some of it includes PDF versions since I was acting as 'ghostwriter,' and have had to maintain client confidentiality.

What Ketchup Teaches Us About Great Copy

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar Words. Grammar. Punctation. Sauce. Seems like a stretch, but there's actually a pretty solid link between copy and ketchup. But before we dive into that, let's crack open "great copy". What does it mean? What does it look like? What is it ?

Change The Way You Look At Microcopy

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar A little appreciation piece for all the tiny tidbits of copy etched into the tiniest of places. Microcopy. A miniature musing of words scribbled into places that you probably take for granted. In fact, you're most likely wearing a bit of microcopy as we speak.

What We Can Learn About Niches From Penguins

You might have thought niches were confined to the corporate world of agencies and power suits, but did you know it stretches as far as the savannas of Africa? I'm going to propose something a little wild. Animals are the true founders of the word 'niche.'

Write Sizzling Hot Marketing Copy With The Iceberg Theory

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar Good marketing copy is just the tip of the iceberg The year is 2019 and I'm just about to embark on my copywriting journey. I feel pretty confident. I love writing. I love reading.

The Ultimate Guerrilla Marketing Guide

By Carolyn McMurray, SOCIATE's Junior Copywriter Level up your marketing with a strategy rooted in the art of surprise Guerrilla marketing. On paper, those two words shouldn't really go together. They're a bit like chalk and cheese. Or ice cream and fries (a combo we don't recommend unless you like soggy chips).

Pick The Right PR Agency With This Easy Pick N Mix Guide

By Carolyn McMurray, SOCIATE's Junior Copywriter Picking a PR agency is a bit like trying to decide which sweets to include in your Pick N Mix. So. Many. Choices. Where do you even begin? You've got your brown paper bag and scoop at the ready - now it's time to choose the perfect sweets to accompany your movie of choice.

Get Up Close And Personal With Brand Positioning

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar It's time to get intimate with your business' marketing strategy Imagine having a relationship with someone without ever having asked a few questions about what they do, what they like, and what they don't like.

(personal creative project)
M&S Marketing Campaign

I created my own marketing campaign for the M&S 'Reach for the Stars' bath fizzer trio. I wrote up Instagram captions, product descriptions and a blog post. I also included it a from the POV of a PR/marketing agency (Sociate) creating content as though I were an agency that M&S was working with

6 Tips On Tackling Writer's Block With Your Inner Clown

The journey to crafting an innovative blog post (or any lightbulb moment) never goes in a straight line. Creativity is killed when you stifle your chaotic side. You've got to let your inner clown out and create with no inhibitions. Once you've got that dazzling idea written down, you can let the inner editor out and start polishing.

A Newbie's Mini Guide To SEO Dos And Don'ts

Outdated, black hat SEO copy still runs riot in the content world. And many businesses continue to make the same mistakes. These mistakes are all rooted in the same old conspiracy - that we should be writing for search engines. If you want to rank well, you'll have to weave in some "robot talk" to get search engines going.

PR Ethics Month: What Is It And Why Does It Exist?

But first, what is PR? To really understand why ethics is so important, we first have to take a look back at PR and its origins. Rooted in the art of influencing and persuading, PR is all about shaping the public's perception of a particular brand, topic, or person.

How to stop your anxiety turning into burnout - Journify

Unloading on someone can be daunting but there are so many ways to go about that it doesn't even have to be done in person. You could share your worries via a written or audio journal! Simply record how you're feeling about your worry and then share it with someone you trust.

Linkedin icon Email icon