Caroline Wiita

Copywriter, Content Strategist, & Creative Marketer

United States

Hi there! I'm Caroline!

Currently, I work as the Content Manager for the Catholic Health Association. While in this role, my work has been more technical. Clips for this are coming soon.

Before that, I was the Content Marketing Director at Great Parks of Hamilton County, where I managed and produced engaging, timely content for Great Parks' channels including blog, newsletters, social media, ads, website, and more. I maintained brand voice and style across platforms. I managed social media accounts until March 2023. If you'd like to see more of how I curated content, the Great Parks social media accounts and blog are linked below. During my tenure at Great Parks, I also led growth and engagement initiatives across social media platforms, blog pageviews, and email marketing.

Formerly: Contributing Writer for Cincy Magazine and NKY Magazine; Community Leader at Athleta; Content Publisher and Social Media Specialist, AI Software, Inc.

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Portfolio

Great Parks of Hamilton County | Email Marketing

Great Parks Email Blasts & Newsletters
02/24/2023
Start a Sweet Tradition at Great Parks

Originally sent on February 23, 2023, this email newsletter highlighted the event Maple Sugar Days, which happened annually at Farbach-Werner Nature Preserve. Email subscribers also received a blog article and learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
01/26/2023
Help Keep Holiday Lights Out of Landfills

Originally sent on January 26, 2023, this email newsletter highlighted an annual conservation initiative hosted by Great Parks, where residents were encouraged to recycle their broken or unused holiday lights. Email subscribers also received a blog article and learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
10/06/2022
Cha-Cha-Cha With Chickens at Urban Farming Festival! šŸ“

Originally sent on October 6, 2022, this email blast opens with a blog article educating readers about the process of tagging monarch butterflies and how that came to be. Email subscribers also learned about Urban Farming Festival and other upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
08/11/2022
The Wild History of Pawpaws

Originally sent on August 11, 2022, this email blast opens with a blog article that shares all about pawpaws, a fruit native to Ohio. Email subscribers also learned about Float-In Movies and other upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
08/26/2021
5 Activities to Discover Life in Your Backyard

Originally sent on August 26, 2021, this email blast opens with a blog article sharing ways families can enjoy the end of summer by discovering wildlife in the backyard with fun activities. Email subscribers also learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
07/29/2021
Keep Your Furry Friend Cool During the Dog Days of Summer

Originally sent on July 29, 2021, this email blast lets park visitors know that it's a great time to get outside with your furry friend, but there are some safety factors to keep in mind. Email subscribers also received a blog article and learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
07/15/2021
The Magical (and Deceitful) World of Fireflies

Originally sent on July 15, 2021, this email blast is timely with its article about the secret life of fireflies. Email subscribers also learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks Email Blasts & Newsletters
05/13/2021
Cincinnati is About to Be Cicada Central

Originally sent on May 13, 2021, this newsletter shares news about the Brood X cicadas arriving in Cincinnati. Email subscribers also received a blog article and learned about upcoming events at Great Parks of Hamilton County in this edition.

Great Parks of Hamilton County | Miscellaneous Media

Great Parks of Hamilton County
04/13/2022
2021 Annual Report

A main responsibility of mine at Great Parks of Hamilton County is lead project manager on the agency's annual report. I gathered information and data, wrote articles, and packaged it together for our graphic designer to create a cohesive publication.

Great Parks of Hamilton County
03/18/2021
2020 Annual Report

A main responsibility of mine at Great Parks of Hamilton County is lead project manager on the agency's annual report. I gathered information and data, wrote articles, and packaged it together for our graphic designer to create a cohesive publication.

Great Parks of Hamilton County
03/12/2020
2019 Annual Report

A main responsibility of mine at Great Parks of Hamilton County is lead project manager on the agency's annual report. I gathered information and data, wrote articles, and packaged it together for our graphic designer to create a cohesive publication.

Great Parks of Hamilton County
03/15/2019
2018 Annual Report

Another responsibility of mine at Great Parks of Hamilton County is lead project manager on the agency's annual report. I gathered information and data, wrote articles, and packaged it together for our graphic designer to create a cohesive publication.

Great Parks of Hamilton County | Blog

Great Parks of Hamilton County Blog
03/01/2023
Woman-Made, Nature-Inspired: Celebrating Women's History Month Through Art

Another responsibility of mine at Great Parks of Hamilton County was managing the park district's blog. I edited and published blog posts that were submitted by employees, as well as wrote posts. For Woman-Made, Nature-Inspired, I worked with naturalists to highlight local female artists that would then be featured at an art show at a Great Park. Woman-Made, Nature-Inspired: In honor of Women's History Month, Great Parks is celebrating eight local woman artists who find creative...

Great Parks of Hamilton County Blog
06/01/2022
Pride in the Outdoors: Celebrating Pride Month

Another responsibility of mine at Great Parks of Hamilton County was managing the park district's blog. I edited and published blog posts that were submitted by employees, as well as wrote posts. For Pride in the Outdoors, I worked with naturalists to highlight local LGBTQ+ individuals who work in the area of conservation. The individuals were featured at a Great Park education program. Pride in the Outdoors | In honor of Pride Month, we're highlighting local individuals who have a love...

Great Parks of Hamilton County Blog
03/01/2022
Women in Conservation: Celebrating Women's History Month

Another responsibility of mine at Great Parks of Hamilton County was managing the park district's blog. I edited and published blog posts that were submitted by employees, as well as wrote posts. For Women in Conservation, I worked with naturalists to highlight local women who work in the field of conservation, they were then featured at a Women's History Month program at Great Parks. Women in Conservation: In honor of Women's History Month, we're highlighting local Ohio women who work in...

Great Parks of Hamilton County Blog
12/30/2021
Here for You: Great Parks' 2021 in Review - Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Here For You: Great Parks' 2021 in Review | 2021 marked a tremendous year for Great Parks of Hamilton County, and it wouldn't be possible without you - our park guests. This year, we were able to share with you new programs, complete projects and host adventures that got people outside in ways they hadn't experienced before.

Great Parks of Hamilton County Blog
10/29/2021
Here for the Future: Reforestation at Mitchell Memorial Forest | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Here for the Future: Reforestation at Mitchell Memorial Forest | This past Saturday, Great Parks staff and volunteers planted 120 trees and shrubs as part of ongoing restoration efforts at Mitchell Memorial Forest. This reforestation planting is part of a larger plan to reduce habitat fragmentation at the site as well as maintain an...

Great Parks of Hamilton County Blog
09/30/2021
Here for Conservation: Trillium Trails | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Here for Conservation: Trillium Trails | One way Great Parks balances conservation with recreation is by limiting access to sensitive areas. Why are these natural areas so crucial to our ecosystem? Conservation Biologists Daniel and Jack take you on a tour of Trillium Trails State Nature Preserve, share the history behind it and delve...

Great Parks of Hamilton County Blog
03/06/2021
How to Start a Pollinator Garden | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. How to Start a Pollinator Garden | Did you know that pollinators like bees and butterflies are essential to our food supply? But sometimes these small creatures need help accessing their favorite foods. You can help by creating your own pollinator garden at home. Follow these gardening tips to help local pollinators and our natural...

Great Parks of Hamilton County Blog
02/28/2021
4 Trails Where You Can Take a Time Out | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. 4 Trails Where You Can Take a Time Out | After what seems like the longest winter ever, the sun is starting to peek out and the days are getting warmer. Looking for a new place to get outside and explore? Take a time out away from screens and completely immerse yourself in nature on these trails at Great Parks.

Great Parks of Hamilton County Blog
01/28/2021
Here for Time Together at Great Parks | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Here for Time Together at Great Parks | In the midst of the pandemic, people have been looking for ways to get outside and enjoy nature now more than ever. In fact, 5,105,552 people visited Great Parks in 2020. Exploring trails, fishing, biking, paddling and more were all ways Hamilton County residents discovered a new way to experience...

Great Parks of Hamilton County Blog
12/10/2020
Head Outside With This Winter Fun Scavenger Hunt | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Head Outside With This Winter Fun Scavenger Hunt | Colder temperatures aren't everyone's favorite time of year to explore outdoors, but winter can be a magical season! The leaves have fallen and some animals are hibernating, but there are still wondrous sights, sounds and smells in nature.

Great Parks of Hamilton County Blog
10/29/2020
Goin' Batty: Dispelling Bat Myths | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Goin' Batty: Dispelling Bat Myths | Bats take to the skies at night, working as pollinators and pest control. Because of their nocturnal nature, bats sometimes get a bad rap. In honor of Bat Week, celebrate the role bats play in nature as we challenge common myths about bats.

Great Parks of Hamilton County Blog
10/15/2020
Best Hiking Trails for Colorful Fall Foliage | Great Parks of Hamilton County Blog

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Best Hiking Trails for Colorful Fall Foliage | Now is the time to get outside and enjoy the changing leaves before they're gone. What's a better way to go leaf-peeping than on a hike in your favorite park? Check out our list of top hiking trails for viewing fall colors.

Great Parks of Hamilton County Blog
07/31/2020
Meet the Great Parks Team: Parky the Raccoon

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Meet the Great Parks Team: Parky the Raccoon | Parks and Recreation Month has officially come to a close. We're wrapping up July with one last Great Parks team member who's been working in parks and recreation for quite some time, Parky the Raccoon. Though raccoons are typically nocturnal, Parky graciously sat down with us to share more...

Great Parks of Hamilton County Blog
07/17/2020
Great Parks, Great History: Celebrating 90 Years

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Great Parks, Great History: Celebrating 90 Years: For Great Parks' 90th birthday, I created a history timeline, highlighting key events that happened at Great Parks during the last nine decades. Interested in the abridged history of Great Parks of Hamilton County? Peruse this interactive timeline.

Great Parks of Hamilton County Blog
07/17/2020
Sharon Woods: The Start of Great Parks

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Sharon Woods: The Start of Great Parks: 2020 marks Great Parksā€™ 90th birthday! With 21 parks and nature preserves, we look pretty good for 90. But we wouldnā€™t be here without the people who made the first Great Park, Sharon Woods, possible. Nature Interpreter Lisa shares a brief history of Sharon Woods.

Great Parks of Hamilton County Blog
06/20/2020
One Flew Over the Eagle's Nest

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. One Flew Over the Eagle's Nest | June 20 may have been American Eagle Day, a day that commemorates when the bald eagle became the national symbol of the United States. But there is no better day to honor bald eagles than Independence Day. And this year, we're celebrating a particularly momentous occasion: the return of bald eagles to Ohio.

Great Parks of Hamilton County Blog
05/28/2020
New Places to Explore

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. New Places to Explore | It's not hard to find a picturesque view when out and about at a park. You can find an oasis if you know where to look. We've put together this list of trails and park spots that are perfect to explore, get your exercise in or find somewhere you can just kick back and relax in nature.

Great Parks of Hamilton County Blog
02/20/2020
An Oasis in an Urban Setting

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. An Oasis in an Urban Setting: Before there was even the idea of county parks, the future home of Farbach-Werner Nature Preserve belonged to Aaron Stout. Stout was gifted the property in 1816 as a Revolutionary War grant for his military service to the United States. Read on to learn how the tiniest Great Park came to boast the biggest...

Great Parks of Hamilton County Blog
01/23/2020
Celebrating 90 Years

Another responsibility of mine at Great Parks of Hamilton County is managing the park district's blog. I edit and publish blog posts as well as write posts. Celebrating 90 Years: Weā€™re celebrating our 90th birthday in a not-so-traditional way. Each month, weā€™ll be delving more into the history of the park district, including parks and preserves and fun facts about what makes Great Parks, well, great!

Great Parks of Hamilton County | Social Media

Instagram
01/20/2023
@great_parks on Instagram: 2023 Winter Hike Series at Sharon Woods

Reel on @great_parks Instagram account. | Here was our hike at Sharon Woods for our Winter Hike Series! We have three more left including tomorrow at Woodland Mound. There are many different places available including our featured family hike. Hope to see you out on the trail to #findyourwinterwild Tap the Winter Hike Series link in our bio to sign up!

Instagram
06/11/2022
@great_parks on Instagram: Calling all kids! šŸ“£

A post calling families with young children to participate in a workshop to help plan and give their input on a new playground being built at Sharon Woods. | 29 Likes, 1 Comments - Great Parks (@great_parks) on Instagram: "Calling all kids! šŸ“£ Join us for an opportunity to tell us what your idea is for a great nature..."

Instagram
03/23/2022
@great_parks on Instagram: The eastern newt, some of whom live in Woodland Mound and Shawnee...

If you could skip your teenage years, would you? The eastern newt, some of whom live in Woodland Mound and Shawnee Lookout, can go from larvae straight to adulthood! But if conditions are right, it can go through an intermediate stage. How so? Nature Interpreter Courtney delves into the odd life cycle of the eastern newt on our blog - link in bio! #OhioWildlife #Amphibians #EasternNewt #GreatParksofHamiltonCounty

Instagram
02/03/2022
@great_parks on Instagram: Know Before You Go - Park Alerts & Updates

Wintry weather will be impacting our parks over the next few days, so if you're headed out to a park (and if it's safe to do so!), be sure to check our Alerts to get the latest information before you leave! Closed roads and facilities are at greatparks.org/alerts (link in bio, too!).

Instagram
05/28/2021
@great_parks on Instagram: Park & Facilities Master Plan Updates

We have so. many. good ideas to share with you, and we want to know what you think - but we need you to act by THIS MONDAY! Check out the highlights of our Parks & Facilities Master Plans in the images and go to mygreatparks.com now to dig into the details and take our survey! We need the surveys by May 31, so act now! Let's review: Where can you learn more about our plans for the next decade and beyond? mygreatparks.com! What should you do there? Check out the plans and take the...

Facebook
04/08/2021
Great Parks on Facebook: Callery Pear Trees

Ah, spring walks: sunshine, new blooms and the smell ofā€”rotting fish? If you're walking through many neighborhoods in Hamilton County (and yes, even a few parks ā˜¹ļø), unfortunately, the pesky, fast-spreading, invasive, stinky (but, we admit, pretty) Callery pear tree may just be what you're smelling. Learn more about this early-blooming tree and why you don't want it in your neighborhood on our blog.

Facebook
02/09/2019
Great Parks on Facebook: Squirrel Food

Although this Eastern Gray Squirrel does appear to be happy and full, a french fry is replacing his very healthy diet of tree nuts, seeds and fruits from the forest. A ā€œregularā€ visitor to this trash receptacle, this squirrel has made a conscious decision to dine on food of the human variety.

Great Parks of Hamilton County | Photography

Great Parks of Hamilton County | Web Copy

Great Parks of Hamilton County
Werk Road Property

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for a variety of subjects, including this webpage for the newest park location, called Werk Road Property at the time of opening. Werk Road Propert | The site of the former Gamble estate, this 22-acre park with an ample tree canopy and a walnut grove is a reprieve from the busy outside world. Park Status The park is open dawn to dusk, and guests are welcome to walk or hike the property...

Great Parks of Hamilton County
Leadership Team

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for a variety of subjects, including details about Great Parks Leadership. I wrote all content on this page, including brief bios about the Board of Park Commissioners. I also took all photos that are featured on this page. Leadership | Great Parks of Hamilton County was created in 1930 as the Hamilton County Park District. Great Parks is a separate political subdivision of the State of...

Great Parks of Hamilton County
06/01/2022
Kids Outdoor Adventure Expo

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Kids Outdoor Adventure Expo: After a two-year break, the largest, free, outdoor environmental children's education event in the Midwest is back! Get moving, explore and make a splash in the great outdoors! Join Great Parks for Kids Outdoor...

Great Parks of Hamilton County Website
08/09/2021
Hispanic Heritage Festival

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Hispanic Heritage Festival | Join Great Parks in celebrating Hispanic Heritage Month at our inaugural Hispanic Heritage Festival! Come out for an afternoon of dancing, performances, live music, crafts, children's activities and food trucks.

Great Parks of Hamilton County Website
06/21/2021
Safety Town

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Safety Town | Thank you for joining us at this inaugural event! Spend the afternoon with the Great Parks Rangers and learn all about traffic safety! During this event, kids ages 4-12 will learn about traffic safety through fun activities including...

Great Parks of Hamilton County Website
05/11/2021
Great Parks Bike Rodeo

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Bike Rodeo | Families and kids ages 4-12, come out for a wheelie fun afternoon! Meet the Great Parks Rangers and learn about bike safety.

Great Parks of Hamilton County Website
Wedding Venue Reservations

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: This is a web archive link. Reservations | Wedding Venue Reservations -- Celebrate your momentous day with unparalleled service and amenities. Great Parks offers beautiful outdoor and indoor venues for your wedding, each with their own distinct character. You can have a gorgeous, private ceremony right in the beauty of nature, a grand...

Great Parks of Hamilton County Website
06/03/2021
Float-In Movies

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Float-In Movies | Whether you're in the mood for an action adventure, a family comedy or a classic coming-of-age story, paddle over to Lake Isabella for an evening of fun! Grab your favorite snack and enjoy a film from the comfort of a boat during...

Great Parks of Hamilton County
04/13/2020
Paws in the Park

Copywriting was one of my duties at Great Parks of Hamilton County. I was in charge of writing web copy for programs and special events. Please note: As this event has passed, the original webpage is no longer active. This is a web archive link. Paws in the Park: Join us for a fun-filled day with your four-legged friends at Simmonds Family Dog Park. Or, if you're looking to add a new member to your family, come out to meet some of Cincinnati's most adoptable (and adorable) dogs!

Cincy & NKY Magazines

Cincy Magazine
03/25/2018
Tristate Meeting and Event Planner Guide 2018

An annual directory, the Tristate Meeting and Event Planner Guide gives local business an insight of where to hold a meeting, outing, or group event. Readers will also learn about places for meetings or events they may not have thought of before.

Cincy Magazine
11/12/2017
Buttercup Takes the Cake

Interviewed owners of a newly opened and local bakery for a story in the annual wedding guide for Cincy Magazine.

NKY Magazine
08/01/2017
NKY Education

A brief profile on Sullivan University's Center for Learningā€”Northern Kentucky, their course offerings, and their plans for the future.

AI Software | Blogs & Social Media

Kelly Bros. Home & Design Center
12/08/2015
Using Pantone's Color of the Year 2016 in Home Design

With Pantone announcing not one, but two, colors for Color of the Year 2016, wrote December blog post about how to use the non-neutral colors in home design.Please note: The original webpage is no longer active; this is an archived link.

WelPak Corp.
03/06/2015
The Most Influential Artist You May Not Know

For International Women's Day, wrote March blog post about a significant female artist that may not have been on many readers' radars. *NOTE: This piece has been edited after it was submitted. Any grammatical or spelling errors cannot be corrected. The author's name cannot be changed back to my byline either.

Raffel's Catering
01/12/2016
Say Yes to Your Fantasy Cincinnati Wedding

With several people getting engaged over the holiday season, wrote January blog post focusing on wedding venues, wedding reception venues, and newly updated catering menus. Please note: This is an archived link.

Greenlight Optics
04/13/2015
How Traffic Lights Got Their Colors

For a lighthearted post, and in honor of the company's namesake, wrote the April blog post about just exactly how stop lights got their color scheme.

WelPak Corp.
08/11/2014
Noteworthy Art Museums in the U.S.

Wrote August blog post listing a few museums people should visit when on the East Coast. *NOTE: This piece has been edited after it was submitted. Any grammatical or spelling errors cannot be corrected. The author's name cannot be changed back to my byline either.

AI Software | Web Content

Timeless Designs
Our Story

Wrote the story content telling consumers what makes Timeless Designs different than other flooring brands. *NOTE: This is an archived web link. Any grammatical or spelling errors that were made after I wrote and published it cannot be corrected.

Timeless Designs
Luxury Vinyl Tile

Wrote content about what makes Timeless Designs luxury vinyl tile different than other types of hardwood. *NOTE: This is an archived web link. Any grammatical or spelling errors that were made after I wrote and published it cannot be corrected.

Timeless Designs
Engineered Wood

Wrote content about what makes Timeless Designs engineered hardwood different than other types of hardwood. *NOTE: This is an archived web link. Any grammatical or spelling errors that were made after I wrote and published it cannot be corrected.

Venue Lifestyle & Event Guide, Inc.

Venue Lifestyle & Event Guide, Inc.
03/04/2011
The Wardrobe Cincinnati

My interview with Lesley Hern about her boutique, The Wardrobe Cincinnati.