Carl A. Schultz

Publicist, Copywriter, Storyteller, Brand Developer, Force Multiplier!

United States

I am a buzz-builder, passionate promoter, marketing strategist and on-the-go networker who loves to work with and help good people and clients that I believe in!

A natural leader and self-starter recognized for results-driven promotions, creative thinking and strong communication skills. Accomplished public relations and marketing professional with 20 years’ experience developing and implementing detail-oriented communications strategies on international, national and local levels utilizing all forms of media including print, TV, radio, online and social to increase media exposure and support strategic marketing initiatives.

A proven creative talent possessing a wealth of agency experience and a distinctly unique combination of public relations prowess, exceptional written and verbal communication, social media savvy and relationship management skills with a focus on both strategy and execution.

CONTACT ME: [email protected]

Below are selected samples of my work.

Portfolio

Public Relations, Creative Marketing, Copywriting portfolio highlights: Community / Entertainment / Hospitality / Local Food / Music / Nonprofits / Real Estate

I edit and lead the creative team for Keller Williams' national publication 'Keller Williams Luxury'
04/01/2022
Keller Williams Luxury - Luxury Homes - Luxury Real Estate | UniqueHomes.com

It's no secret that luxury today - and marketing luxury - is about lifestyle. KW Luxury, the boutique of Keller Williams Realty, is committed to presenting your luxury listings in spectacular fashion. When you choose Keller WIlliams to represent you, we provide the boutique service you deserve.

International promotional campaign and press release for GRAMMY-winning musician Matt Pike (High on Fire, Sleep)
High on Fire and Sleep's Matt Pike Releases Debut Solo LP 'Pike vs. the Automaton'

From rewriting the hard rock rulebook with his Grammy award-winning trio, . Born out of the challenges brought on by a worldwide pandemic, High on Fire, to reverse engineering doom metal with his genre-defining trio Sleep, 'Pike vs. the Automaton', is both a musical and emotional release.

National placement and press release for Austin rock band Lord Buffalo
NPR Names New Lord Buffalo Track, "Halle Berry", as Song of the Day

Austin, TX dark rock / post-Americana band is streaming Lord Buffalo released its new LP, NPR has named Lord Buffalo's new track, " Halle Berry" as "", raving, "Going back to their 2012 eponymous debut, these bison barons have stirred up a soil between rustic soul tones, stony-faced vocals, gloomy psychedelic arrangements, and grimy rhythms. And since then Lord Buffalo's continued to roam around the Lone Star State on a mission to keep classic Southern styles from going extinct in the modern...

Marketing copy for hospitality client Texas Farmers' Market at Mueller
Located under the historic Browning Hangar in Mueller’s scenic Lake Park off Airport Boulevard,...

The Mueller Farmers’ Market is organized by Texas Farmers’ Market, a nonprofit organization that seeks to provide Texas farmers and ranchers direct opportunities to provide Central Texans with a variety of locally produced foods at convenient locations. Texas Farmers’ Market also provides the public with nutritional, economic, environmental and social benefits of eating seasonably and locally. Mueller Farmers' Market Mueller is home to an expansive farmers' market where residents all over...

National press release copy for Keller Williams Commercial
Keller Williams Partners with RealNex on Exclusive Commercial Real Estate CRM - Keller Williams...

KW Commercial gains access to fully relational, end-to-end marketing and business operations solution AUSTIN, TEXAS March 14, 2022 - Keller Williams (KW), the world's largest real estate franchise by agent count, has entered into a strategic partnership with RealNex, an enterprise technology solutions provider for commercial real estate.

Press announcement and concept copy for hospitality client Halcyon Coffee Shop & Cocktail Lounge
Flagship Halcyon Location Opens in Mueller

(AUSTIN, TX) -- Longtime downtown Austin coffee shop and cocktail lounge Halcyon has opened its highly-anticipated flagship location in central Austin's mixed-use urban village, Mueller. Located at 1905 Aldrich St., on the edge of Mueller Lake Park and adjacent to The Thinkery, Halcyon is now open daily from 7 AM - Midnight. In celebration, Halcyon will hold a grand opening party on Friday, October 6 featuring daylong food and drink specials.

National placement and press release for Ukrainian rock band Shiva the Destructor
Revolver Premieres New Shiva the Destructor Song "Hydronaut"

Progressive heavy psych group debuts the new . Formed in 2012, Shiva the Destructor plays sprawling, spiraling rock music that is superbly crafted for maximum atmospheric flow. Hailing from Kyiv, Ukraine, the formidable four-piece is a band of true compositional ambition.

Press Release and call to action for pro bono nonprofit client TreeFolks
TreeFolks Announces "Keep Austin Rooted" Tree-Planting Fundraising Campaign

TreeFolks Announces "Keep Austin Rooted" Tree-Planting Fundraising Campaign Austin Nonprofit Aims to Fight Climate Change and Canopy Loss by Planting One Million Trees in Central Texas; City of Austin to Declare November 6 as Official "Keep Austin Rooted" Day

National press release for Cleveland rock artists Frayle
Cleveland Band Frayle Creates, Releases Free Surgical Face Mask Design

Cleveland metal band by day, have developed a DIY face mask design that uses basic fabrics to make a pocket for a filter layer of MERV 13 fabric. The MERV 13 fabric -- very similar to the N95 masks currently being worn by first responders -- is available in hardware stores everywhere and can also be found in any furnace filter that is labelled MERV 13.

Press Release for PR client Las Robertas / Rogue Wave Records
Rolling Stone Names Las Robertas as One of "10 International Acts to Watch at Coachella 2019"

Hailing from San José, Costa Rica, Las Robertas (aka The Robertas) is a psychedelic garage rock band whose name draws inspiration from 60's girl groups and The Ramones. The trio's sound is inspired by 70's American and British rock, shoegaze, and indie pop from the 80's and 90's, driven by entrancing, ethereal vocals. Las Robertas will perform at Coachella 2019 on April 12 & 19, playing at 2:55 PM on the Sonora Stage. In advance of today's kick off set, Rolling Stone names Las Robertas...

Press Release and event copy for hospitality client East Austin Urban Farm Tour
Ninth Annual East Austin Urban Farm Tour Set for April 15

Spend a Sunday afternoon strolling the vibrant fields of local crops and visit with chickens, donkeys, rabbits and the farmers themselves as they provide guided tours of the bustling farms, located within walking distance of each other. Learn about growing your own food as the farmers share their experiences and answer gardening questions. Proceeds from the rain or shine event will benefit the Farm and Ranch Freedom Alliance, a national organization that supports independent family farmers...

Press Release for PR client Doom Side of the Moon (Pink Floyd Tribute feat. members of The Sword)
Doom Side of the Moon Debuts at #81 on Billboard Top 200

To celebrate 50 years of Pink Floyd releasing music that changed the world, The Sword guitarist Kyle Shutt produced a heavy metal cover of the band's seminal album, The Dark Side of the Moon. Titled, Doom Side of the Moon, the resulting band and album features Shutt and a host of celebrated musicians including his bandmates from The Sword, bassist Bryan Richie and drummer Santiago Vela III, vocalist Alex Marrero (Brownout / Brown Sabbath), saxophonist Jason Frey (Black Joe Lewis / Hard...

Press Release for PR client Comet Control (Wall Street Journal premiere)
The Wall Street Journal Premieres New Comet Control Song "Dig Out Your Head"

Toronto space rock band COMET CONTROL will release its stargazed sophomore album, Center Of The Maze on June 24 via Tee Pee Records. The band features vocalist / guitarist Chad Ross and guitarist Andrew Moszynski, each formerly of heavy psych champions QUEST FOR FIRE and garage rockers THE DEADLY SNAKES. In advance of the record's release, The Wall Street Journal premieres the new COMET CONTROL song, "Dig Out Your Head", calling it, "a gently propulsive tune with a soaring, psych-pop bounce"....

Press Release and event copy for hospitality client Hideaway Kitchen & Bar
Hideaway Kitchen & Bar to Spread the Love this Valentine's Week with Spicy Special Menu

There is no better opportunity to spoil yourself or a loved one during the year than on Valentine's Day. At Austin's Hideaway Kitchen & Bar, guests will have several possibilities to best enjoy an exceptional day dedicated to love and friendship. From February 13-16, enjoy a special prix fixe dinner menu at Hideaway featuring dishes exclusive to Valentine's Day weekend.

Marketing newsletter for hospitality client Greenhouse Craft Food
B2C Marketing newsletter including sales copy & call to action examples

Come see us for the best coffee in Round Rock and pick up some breakfast to go or come get some work done with our free wi-fi! We open at 6:30 AM Monday-Friday. Don't forget it's happy hour Monday-Friday 3-6 PM at both Round Rock and Georgetown locations.

Hospitality Client
Eden East at Springdale Farm restaurant concept copy

Located at 755 Springdale Road in the heart of east Austin, Eden East is farm to table without ever leaving the farm. The signature restaurant of award-winning chef Sonya Coté, Eden East sprouted from the collaborative efforts of some of Austin's local food heroes and provides the most shining edible example to date of the wonderful grower / chef partnership. Coté's commitment to adapting her menu with the seasons is clear: the day's fresh, local ingredients take center stage,...

KLBJ 1 minute radio spot
Commercial script for radio ad: Austoberfest!

On Saturday, September 28, a taste of Germany comes to Austin at the first annual AUSTOBERFEST! The authentic Bavarian style Oktoberfest celebration will honor German-Texan heritage through food, beer and live music! Get the lederhosen out of the closet, practice those chicken dance moves and get ready to enjoy a special one-of-a-kind event.

Press Release and sales copy for hospitality client Stella Public House / Real Ale Brewing
Real Ale Brewing and Stella Public House Collaborate on New IPA "Public Hazze"

Stella Public House, Central Texas' farm-to-pizza eatery and craft beer taproom, has teamed up with the Texas Hill Country's Real Ale Brewing to introduce a brand new beer called Public Hazze; a hazy IPA brewed with a blend of Strata and Galaxy hops. The new brew delivers daring levels of tropical hop flavor at a crushable 6.6 ABV and will make its debut on "Public Hazze Day", which lands on Friday, August 16, at Stella Public House's San Antonio spot (1414 S. Alamo St.) and on August 23 at...

Hospitality Client
Restaurant concept copy for Stella Public House

Stella Public House (aka Stella) is a modern Italian eatery and craft beer taproom that opened its first location in San Antonio’s Southtown neighborhood in 2013 and was soon named one of San Antonio Magazine's “Best New Restaurants”. Italian for 'star', Stella is praised for its wood-fired, Napoletana pizza and entrées, award-winning shared plates, house-made cheeses, and comfort foods made with locally-sourced ingredients.

Biography for award-winning Austin farm to table chef Sonya Cote'
Sonya Coté: Owner and Executive Chef

For chef Sonya Coté, one of The Daily Meal’s "Top 10 Badass Women Chefs in America", and owner and executive chef of Austin restaurants Hillside Farmacy and Eden East, cooking is more than just putting food on a plate; it’s about creating "edible pieces of art", utilizing locally-grown and raised ingredients for freshness and nutrition, and educating future generations.

Nom Nom Public Relations & Marketing
Marketing copy for Nom Nom Public Relations & Marketing

Nom Nom PR is a boutique strategic communications and marketing firm specializing in the food and beverage industries, lifestyle, special event promotions and community outreach. We strongly believe that great talent and their art deserve to leave an indelible mark. As brand ambassadors, our team works in tandem with our partners’ daily efforts to achieve tangible results. Crafting and telling their stories is our passion and our approach is always intuitive and sincere. We help our partners...

Hospitality Client
Greenhouse Craft Food Georgetown, TX Grand Opening Announcement

Greenhouse Craft Food opened its first location in Round Rock, TX in 2013 to offer locals a healthy alternative to a mostly "chain-saturated" area of the North Austin suburbs. The local-focused restaurant, which offers creative comfort food with a Texas twist, has met to shining fan and critical acclaim in the last half decade. Lauded for its static menu of burgers, sandwiches, and salads, seasonal lunch and dinner specials, and monthly pairing dinners that spotlight Texas craft breweries and...

East Austin Urban Farms
Official event copy for East Austin Urban Farm Tour

The annual East Austin Urban Farm Tour is a "rain or shine" sip, eat and stroll fundraising event that takes place on four working urban farms -- Boggy Creek Farm , Hausbar Urban Farm & GuestHaus , Rain Lily Farm , and Eden East Farm -- all located within walking / biking distance of one another in the heart of East Austin, TX.

Press Release and event copy for The Wine & Food Foundation of Texas
The Wine & Food Foundation of Texas to Host 'Rare & Fine Wine Auction' April 8

The Wine & Food Foundation of Texas (aka WFFT) has announced full details for its 32nd annual Rare & Fine Wine Auction, set for April 8 at the JW Marriott Austin. As one of the nation’s largest auctions of its kind, the signature event will draw upwards of 450 wine connoisseurs eager to bid on exclusive lots of rare and fine wines. This year's auction will honor renowned winemaker Chuck Wagner of Caymus Vineyards, an award-winning family owned vineyard and winemaking company in Napa, California.

Press Release and event copy for hospitality client Springdale Farm
Springdale Farm to Host 'Springdale Harvest Fest' October 16; Family-Friendly Fall Fundraiser to...

Austin's award-winning Springdale Farm will host the inaugural Springdale Harvest Fest on Sunday, October 16. Presented by Edible Austin, the all ages community event will celebrate the fall season with bites and sips from popular local restaurants and artisans, lawn games, live music, a photo booth and much more, in benefit of Austin nonprofits Springdale Center for Urban Agriculture and Operation Turkey. General admission tickets are $45 and on sale now.

Hospitality client
Halcyon Coffee Bar & Lounge restaurant concept copy

Beloved coffee shop and cocktail lounge Halcyon has opened its highly-anticipated flagship location in central Austin's mixed-use urban village, Mueller. First launched in 2002 in downtown Austin, Halcyon combines the comfort and convenience of a coffeehouse by day with the atmosphere and air of a cocktail lounge by night. A precise mix of cozy and cool, Halcyon is the perfect place to get work done away from the office and to meet with friends for happy hour or an evening nightcap.

Example Script for Austin Urban Farm supporters
Letter Writing Resource

Dear [Austin City Planning Commissioner / City Council Member], I am [writing / calling] to let you know that I support East Austin urban farms. Urban farms are important to the local community and need lesser restrictions in order to stay in business.

Press Release and event copy for hospitality client Greenhouse Craft Food (Saint Arnold Brewing)
Greenhouse Craft Food to Host Saint Arnold Brewing 25th Anniversary Beer Dinner June 9

Popular farm-to-table fast casual restaurant Greenhouse Craft Food will host a multi-course beer pairing dinner with Saint Arnold Brewing Company on Sunday, June 9 at its Round Rock location. The special dinner event will be inspired and paired with beers from Texas' oldest craft brewery, and will feature an expertly crafted and curated menu to highlight exciting and rare brews, including the new 25th Anniversary Grand Cru (a blend of three bourbon barrel aged beers: Belgian-Style Quadrupel,...

Hospitality Client
Restaurant concept copy for Austin's Hideaway Kitchen + Bar

Located in the heart of Austin, Hideaway Kitchen & Bar is a casual, chef inspired all day restaurant and full service bar + lounge delivering locally-sourced southern comfort food with a Texas twist in a cozy atmosphere that mimics the easygoing way of life that Austin is revered for. Come for the great food and drinks, and stay for the good times.

Press Release and concept copy for hospitality client The Scarlet Rabbit
Alice in Wonderland-themed Texas Bistro The Scarlet Rabbit Unveils Fall Menu

Whimsical Round Rock bistro The Scarlet Rabbit is happy to roll out its new fall menu with dishes inspired by seasonal provisions like Brussels sprouts, kale, root vegetables, winter squash and locally-sourced meats. The menu, designed by co-executive chefs Rob Snow and Rich Taylor, features creative, regionally-inspired cuisine with a strong harvest-time influence.

National Marketing newsletter for record label client Tee Pee Records
B2C Marketing newsletter including sales copy & call to action examples

Tee Pee Peeps! We are very close to reaching 10,000 friends on our Facebook page and we couldn't have done without you. In celebration, we plan to release a brand new, FREE Tee Pee Records label compilation with NEW music from Sweet Apple, Comet Control (ex-Quest for Fire), Lecherous Gaze, The Shrine and more, just as soon as we reach that mark! So please get to liking and sharing and when we hit 10,000, the new music will be unlocked! And happy Record Store Day! Saturday (tomorrow) is...

Created for the worldwide release of Mastodon's critically-celebrated 'Leviathan' album
Promotional copy for GRAMMY Award winning musical artist Mastodon

Creative, distinct, graceful and strong, Mastodon's Leviathan features the traits of a benchmark release, a standard to which others will be held and ultimately measured by. Possessing an uncanny songwriting sense, fearless innovation, unparalleled technical ability and a bottomless pool of raw talent and creativity, Mastodon isn't just a band you hear, it's something you feel deep down. Its pulse affects you

Created for Prophecy Productions
Promotional copy for GRAMMY-winning music collective The Mystery Of The Bulgarian Voices...

Over the course of its six decade plus existence, the choir known as The Mystery Of The Bulgarian Voices has left an indelible mark on popular musicians and culture. Though the choir became famous after the English independent record label 4AD reissued a pair of anthology albums in 1986 and 1988 with the title "Le Mystère des Voix Bulgares", their recordings date back as far as 1957.

Created for the worldwide release of High on Fire's critically-celebrated 'Luminiferous' album
Promotional copy for GRAMMY Award winning musical artist High on Fire

Universally recognized as one of the most potent acts in music today, HIGH ON FIRE creates molten heavy metal that merges primal fury and aggression, hesher bombast, and hall of fame heaviness. Described as "a supersonic exercise in conquest by volume," High on Fire has rewritten the hard rock rulebook since its formation in 1998, forging a style and sound that is both critically celebrated and absolutely unique.

Press Release for PR client Sweet Apple (members of Dinosaur Jr. & Guided by Voices)
Sweet Apple Ushers in Autumn with Release of "Summer's Gone" Video

Sweet Apple's 'Sing the Night in Sorrow' explores themes such as longing and escape, darkness consumed by endless daylight, love amid lovelessness, faulty memory, alienation and distance. The LP is set to a musical palette that is wide-ranging, mixing atmosphere with impact. Sing The Night In Sorrow rolls out insurgent guitars, glitter-stomp, and orchestrated pop, at once timeless and contemporary.

Hospitality Client
Restaurant concept copy for Cafe Josie

Established in 1997, Café Josie is a New American restaurant located in West Austin’s eclectic Clarksville neighborhood. With a focus on playful dishes, created using locally sourced ingredients and served in a warm and relaxing atmosphere, the restaurant is characterized as a true Austin gem.

Press Release for PR client GOBLIN
Claudio Simonetti's Goblin to Play 'Suspiria' Soundtrack in Full on Fall North American Tour

Legendary horror film soundtrack composer classic soundtrack to With filmmaker Luca Guadagnino set to unleash his much-talked-about film retelling of this fall, including a score composed by Claudio Simonetti and his critically acclaimed band, Dario Argento's revered 1977 supernatural horror film , during a full screening of the film.

Hospitality client
The Scarlet Rabbit restaurant concept copy

Located in the Austin suburb of Round Rock, Texas, The Scarlet Rabbit is a cozy, imaginative restaurant where "all things odd are cool". Spearheaded by acclaimed chef Rob Snow, The Scarlet Rabbit features a playful Alice in Wonderland theme, recalling various passages from author Lewis Carroll’s 1865 novel. Like an inquisitive Cheshire cat, patrons can expect to grin from ear to ear upon entering The Scarlet Rabbit's fantastical, fairytale-esque sphere.

Press Release for PR client Sleep and Decibel Magazine
SLEEP to Headline Inaugural Decibel Magazine 'Metal & Beer Fest' April 22-23

California heavy music titans SLEEP will headline the first annual Decibel Metal & Beer Fest, set for April 22-23 in Philadelphia, PA. Advanced as the "loudest, heaviest two-day craft beer festival in the world" by the popular monthly metal magazine, the two day event will showcase a sampling of underground music's premiere acts alongside upwards of fifteen metal-centric craft beer breweries. The Decibel Metal & Beer Fest will be held at The Fillmore Philadelphia and tickets are on sale now.

Press Release for TV network [adult swim] and PR client High on Fire
High on Fire to Unleash Animated Video for "The Black Plot" via Adult Swim September 10

World-renowned heavy metal power trio HIGH ON FIRE will premiere its new music video for the song "The Black Plot" on Saturday, September 10 via the Adult Swim network. Directed by visionary art freak, SKINNER (Mastodon) and visual effects team, Hey Beautiful Jerk (Run the Jewels, NIN), "The Black Plot" video is an animated tour de force and a wild psychedelic fantasy epic. A teaser for the video, which will air on Adult Swim this Saturday, September 3, can be viewed at this location. "The...

Press Release for PR client Spindrift (feature film premiere)
Spindrift Premieres "Ghost of the West" Feature Film; Kicks Off U.S. Tour

On July 24, Los Angeles psychedelic rock band Spindrift screened the long-awaited original film SPINDRIFT: Ghost of the West, for which the group released the original soundtrack (of the same name) last year. Directed by Burke Roberts, SPINDRIFT: Ghost of the West made its debut screening at the Downtown Independent Theater in Los Angeles to rave review. Advanced as "SPINDRIFT'S New Psychedelic Rock Film Extravaganza" with the tagline "Some Bands Tour for Fame, Others for Fortune, SPINDRIFT...

Promotional B2B sales sheet + marketing copy for PR client
Titanic team-up! Sound-sculpting San Diego heavy psych titans EARTHLESS and HARSH TOKE have...

20,000 volts of concentrated electricity will rip through your speakers as the rampaging, psychedelic rock 'n' roll flows like molten magma, destroying everything in its path! EARTHLESS brings to life the towering, 15-minute-long "Acid Crusher," which collides head-on with HARSH TOKE's 20 minute creation, "Mount Swan." Don't miss this mind-bending, man-eating, winner-take-all mashup of two of modern psych's most monstrous mongrels! LP includes free album download card. First pressing on...

Press Release for PR clients Accept (Billboard Top 40 album charting)
Accept Lands at #35 on Billboard Top 200 Chart with New LP 'Blind Rage'

Heavy Metal legends ACCEPT's new album Blind Rage lands at #35 on the Billboard Top 200 chart this week. The top 40 Billboard debut marks the highest first week sales charting position of the group's storied career. ACCEPT is a phenomenon. After reuniting four years ago following more than 15 years in hibernation, ACCEPT has now added yet another chapter to the story of one of the most triumphant career comebacks in the history of heavy music.

Press Release for PR client Six Bells (NPR premiere)
NPR Premieres New Six Bells Song 'Out of the Line'

SIX BELLS' A Little Bit Forever is a record powered by tunes that are honest in sound, undeniably catchy and drenched in conviction. Frontman Brandon Butler's lyrics and vocals bring to life detailed imagery, wrapped in melody. A veteran of the Midwest indie scene, Butler moved to Louisville in 2014, where he met up with scene veterans Patterson, Kuhn and Bryant, all established players in the local punk/indie scene, to form SIX BELLS. SIX BELLS combines the lyricism of Butler’s solo...

Press Release for PR client The Day of the Shred Music and Arts Festival
Day of the Shred Festival to Light Up Southern California November 1

This fall, The Day of the Shred Festival returns to Southern California, presenting a diverse lineup of heavy music acts. Billed as an experience "to gather the living and remember the dead", The Day of the Shred will take place on November 1 (Dia de los Muertos) in Santa Ana, CA. Celebrating monolithic riffs, skateboarding and the souls of the departed, the second annual festival will be an all day, all ages event. Presented by Thief – also the creators of the annual Psycho California...

Press Release for PR client The Moon and the Nightspirit
The Moon and the Nightspirit: New Album, 'Metanoia', Streaming in Full

Formed in 2003 by multi-instrumentalists Ágnes Tóth and Mihály Szabó, THE MOON AND THE NIGHTSPIRIT has released a string of magnetic albums, celebrated as imagination-opening tapestries of sound. The group's new LP, Metanoia, builds on its alluring, whimsical explorations, delivering enveloping songs that are as gentle as they are powerful. As with previous TMATNS albums, the lush, delicate artwork created by Tóth provides the perfect visual accompaniment to the duo’s sprite fairyworld....

Promotional copy for award-winning French post-rock band Alcest
Alcest - Kodama

Kodama the fifth album from Blackgaze pioneers, Alcest, marks the French duo's ferocious return to the stylistic maximalism of its early albums while continuing the band's relentless pursuit for new sounds and fresh ideas. "Kodama" is the Japanese word for 'tree spirit' and 'echo' and from the album's structure and dynamics to its cinematic sound, "Kodama" indeed 'echoes' Alcest's 2010 classic, "Écailles De Lune".

Press Release for PR client GlerAkur
GlerAkur to Release Debut LP, 'The Mountains Are Beautiful Now', July 21

GlerAkur draws inspiration from post rock, drone and ambient music, as well as black and doom metal, blending and bending sound into hypnotic waves of dreamlike atmosphere that Rolling Stone hailed as “brutally irresistible”, calling for comparison to “Metallica covering the live half of Pink Floyd's 1969 album Ummagumma.”

Promotional sales copy for Lyon, France dark dreamweavers Les Discrets
Les Discrets 'Prédateurs'

Lyon, France dark dreamweavers Les Discrets return with "Prédateurs", their first full-length album in five years. Ever-evolving, the sound of Les Discrets in 2017 takes a stylistic shift which sees the band's dreamy shoegaze and metallic tinged post-rock turn into dark indie rock with electronic chill while incorporating inspiration from trip-hop and 70's film soundtracks.

Sales copy for acclaimed experimental music artist Subterranean Source
Subterranean Source "Vivid Circles" CD

The premier release from Desolation House takes the form of Subterranean Source's Vivid Circles. Andrea Bellucci (of Red Sector A and Son-Dha fame) takes listeners to the darker side of the ambient spectrum - to a bottomless underworld gorged with digitally-invoked, dimly lit terrains.

Promotional sales copy for Los Angeles psychedelic spaghetti-western rock band SPINDRIFT
Spindrift - Ghost of the West

Los Angeles psychedelic spaghetti-western rock band SPINDRIFT release its new album Ghost of the West on October 22, 2014 via Tee Pee. The penultimate documentation of SPINDRIFT's fascination with the surreal qualities and legendary mythos of the Wild West, the album is described as a "sonic western exploration into t

Created for NYC's Tee Pee Records
Promotional copy for Toronto psych rock artists Comet Control

Toronto space rock cosmonauts COMET CONTROL re-enter the atmosphere with their stargazed sophomore album, Center Of The Maze. Flooded with swirling synths, ghostly vocals and fuzz-bomb guitars that burst into flames in electrifyingly airborne ways, the record effortlessly merges the ethereal and the terrestrial; the en

Created for Prophecy Productions
Promotional copy for celebrated Parisian music group Soror Dolorosa

Paris-based Soror Dolorosa creates raw and hungry gothic rock inspired by post-punk, death rock and cold wave. French for 'Sister Pain', Soror Dolorosa was formed in 2001 by vocalist Andy Julia. Taking its name from the novel "Bruges-la-morte" by Flemish symbolist writer Georges Rodenbach, Soror Dolorosa channels its inspiration's strong undercurrents of passion, nostalgia and mourning, transferring those powerful emotional states into its music and live performances.

Amazon
02/14/2020
Promotional copy for critically lauded Cleveland rock duo Frayle

Frayle makes music for the night sky. With '1692', Frayle pushes the immense intensity and gorgeous ache of its unique sound and style through to uncompromising new plateaus. The group's quantum weight, hypnotic rhythms, dark beds of sound, and the arcane female power of Gwyn Strang have coalesced into a sonic thumbprint both distinct and beguiling.

Promotional sales copy for California shoegaze artists WHIRR
Whirr - Pipe Dreams

Bay Area post-shoegaze sextet WHIRR release its debut full length Pipe Dreams on Tee Pee Records. Recorded in Palo Alto, CA at The Atomic Garden (Grayceon, Rocky Votolato) the ten song effort generates suspenseful songs of soothing, razor sharp guitar textures backed by soft, cooling vocals. WHIRR's celestial sou

Sales copy for critically-celebrated California psych-rock band Sacri Monti
Sacri Monti 'Waiting Room For The Magic Hour' LP/CD

California psychedelic heavy rock champions Sacri Monti return with a vengeance on their sophomore LP 'Waiting Room for the Magic Hour'. Recorded at San Diego's Audio Design (Earthless) with producer Jordan Andreen (Joy, Arctic), 'Waiting Room for the Magic Hour' sees Sacri Monti firing on all cylinders, somersaulting

Sales copy for award-winning sci-fi synth artist Zombi
Zombi "Cosmos" CD

Pittsburgh, PA's Zombi create boundless, leering soundscapes inspired by filmmakers such as Dario Argento and Lucio Fulci and the musical scores of John Carpenter and Goblin. Zombi's Relapse Records/Release Entertainment debut Cosmos is a powerful work of eerie, relentless rhythms and futuristic score that shares as much headspace with the late-night sci-fi explorer as the space rock adventurer.

Sales copy for renowned ethno-ambient pioneer Vidna Obmana
Vidna Obmana "Spore" CD

The second chapter in renowned ethno-ambient/electronic artist vidnaObmana's Dante trilogy, and follow-up to his critically acclaimed Tremor release, Spore is the apotheosis of vidna's fascination for Dante's Inferno poem. References to vidna's industrial past of the early 80's remain strongly present, while the fusion of his ambient soundscapes with bolder and less spatial combinations of harmonics, dynamics and experimentation is even more accentuated.

Promotional sales copy for Rolling Stone-endorsed ambient artist GlerAkur
GlerAkur 'The Mountains Are Beautiful Now'

GlerAkur is the moniker Icelandic composer and sound designer Elvar Geir Sævarsson has chosen to represent the unique cinematic music he creates apart from his engagement as a sound engineer at the National Theater of Iceland.

Sales copy for Texas proto-rock trio FOGG
FOGG 'High Testament' CD/LP

Warped riff-riders FOGG worship at the altar of the almighty riff, conjuring leaden tombs of amp-destroying sound. The towering Texas trio cranks howling psychedelic metal and '70s biker doom topped with gnarly shredding and strangely unique vocals that hover distantly over landslides of chest rattling bass and drum tu

Sales copy for Australian progressive music artist Alchemist
Alchemist "Austral Alien" CD

Heavy music wizards Alchemist concoct a diverse, progressive sonic palette with the undeniably unique Austral Alien. Uniting the chief constituents of both heavy metal and rock with an avant-garde sense of progressiveness and a remarkably adventurous spirit, Alchemist have delivered a record that will appeal to metal fans across-the-board.

Sales copy for award-winning Boston rock group Worshipper
Worshipper 'Light In The Wire' LP/CD

Through its unique mix of contemporary and classic influences, Worshipper proves that the fiery soul of melodic heavy music still burns brightly. The award-winning Boston band takes all the fragments we love about legendary metal groups and molds them into shining shards of standout R'N'R.