Carine McGinnity

Freelance Editor


I am a creative professional with 10 years experience in intellectual and media law, publishing, advertising, lifestyle trends research and brand development.

My passion is in editorial and I write regular lifestyle features as well as working freelance on lifestyle brand projects, where I collaborate very closely with individuals to develop and grow a visual and experiential brand narrative through styling, website design and editorial content.

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The Editors: Andrew Trotter of OPENHOUSE Magazine on Barcelona & Approaching Magazine Aesthetics

Posted by Carine McGinnity on Friday, September 23, 2016 · Leave a Comment OPENHOUSE is a bi-annual, multi-lingual magazine conceived by the Barcelona-based pair Andrew Trotter and Mari Luz Vidal. The magazine's ethos is cemented by people who exhibit their homes and spaces and welcome the public in for experiences centred around food, art, design and community.

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The Curators: The Kinfolk Home Designer, Charlotte Heal's London - Melting Butter

Posted by Carine McGinnity on Wednesday, February 24, 2016 · Leave a Comment Charlotte Heal runs her eponymous design studio in North London. Best known for her work on The Kinfolk Home book and for redesigning the cult magazine Kinfolk, Charlotte's considered and intelligent approach is clearly reflected in the work she does, which has a refreshingly clean aesthetic, anchored by a resounding depth that ensures her work is never transient or trend-driven.

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Interior Design Find: ELEMENTARY Store London

Posted by Carine McGinnity on Tuesday, December 8, 2015 · Leave a Comment The striking coloured cowhide commanding ELEMENTARY Store's shop front lures you into a space that pays homage to functional, simple and beautiful design.

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Concept Store Find: Clerkenwell London - Melting Butter

Posted by Carine McGinnity on Tuesday, February 9, 2016 · Leave a Comment Warning: you could wile away an entire day in this engaging labyrinth. Clerkenwell London opened its doors in September 2015 - absorbing the essence of its location to curate a space that produces an intellectual energy and a lingering education of style.

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Chocolatier Find: Mast Brothers Chocolate London

Posted by Carine McGinnity on Friday, November 20, 2015 · Leave a Comment The Brooklyn-based chocolate makers chose the perfect location for their London home on stylish, eclectic Redchurch Street. Opening their doors in February of this year, Mast Brothers Chocolate are now London's first bean-to-bar chocolate makers.

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Lifestyle Store Find: Goodhood London - Melting Butter

Located in the epicentre of Shoreditch, Goodhood London is home to a genuinely curated selection of fashion, cosmetics and lifestyle luxuries. Every square metre of the space, which is split over two floors, is crammed with a sense of effortless style and quality.

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Cool Shop Find: Byredo NYC Flagship Store - Melting Butter

Posted by Carine McGinnity on Tuesday, November 3, 2015 · Leave a Comment Byredo's newly opened SoHo flagship is the embodiment of the brand's luxurious, simple and understated identity. Upon entering you become instantly immersed in the Byredo shopping experience, which has a distinct and refreshing lack of obvious retailing.

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Cool Shop Find: Henrik Vibskov NYC Boutique - Melting Butter

Posted by Carine McGinnity on Friday, November 6, 2015 · Leave a Comment Stepping into the Henrik Vibskov NYC flagship store is like entering a whimsical capsule of the Danish designer's past and present work. The store immerses you in an artistic performance, which tells a story through its micro-installations, eclectic range of clothes and carefully selected wares.

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Haute Perfumery Find: MiN New York - Melting Butter

Posted by Carine McGinnity on Friday, November 13, 2015 · Leave a Comment Step off the busy streets of SoHo and into a space so perfectly curated that it could be a mystical world created by Lewis Carroll or Philip Astley.