Most Recent
Hi, I'm Cara—welcome to my portfolio!
Here, you'll find samples of my work across various formats, including blog posts, white papers, and social media, as well as projects in sectors such as technology, healthcare, financial services, and consumer/lifestyle.
Feel free to browse through the sections, and if there’s something specific you’re looking for, please don’t hesitate to reach out.
For more about me and my experience, including several case studies, visit my website at caraevangelista dot com.
Most Recent
Insights from Delve's MD&M Minneapolis panel highlight the challenges and benefits of an merging hardware and software design.
Delve's work with the innovative startup MilkMate illustrates the critical importance of user research for businesses, and how to conduct it effectively.
When Hurricane Ian tore through Florida in 2022, it left 2.7 million Floridians without power. Meanwhile, the lights stayed on at BlockEnergy’s 37-home pilot subdivision.
Product innovation insights, inspiration, and what's new at Delve.
For nursing mothers, an assigned space in the workplace for pumping is only part of the answer. MilkMate developed a comprehensive lactation room solution.
B2B Marketing Emails
53% of health apps are uninstalled within 30 days of download. How to design a consumer wellness app that truly engages users.
Utilize this role to its fullest to cut project risk and development time.
As the home evolves into a central hub of healthcare, how can we design for it in a way that delivers safe and effective healthcare for all?
Engineer shortage? Outsourcing your engineering needs can be the answer—if you do it right.
In some industries, a poor user experience isn't just suboptimal. It's dangerous.
Got data? Now make it understandable and useful to prospective customers.
Digital-physical workflows help you visualize what needs to happen in both the digital and physical spheres, and where they must connect.
Today’s users of medical devices expect a consumer-level experience. How can medtech firms make the shift?
Explore what research-driven new product development looks like.
Color is a matter of personal preference, so how can designers confidently choose the “right” colors for products?
Sometimes, the simplest designs are the most difficult to get right.
Make better design decisions and advocate for them effectively.
Use the diagram on your next project to mitigate risk and produce a more successful product.
Product innovation insights, inspiration, and what’s new at Delve.
B2B Blog Articles
Not every product design is a home run. Here are 15 products that could use some design help.
These early attempts at wearable technology were innovative but flawed—and paved the way for the more advanced devices we have today.
Want to deliver a better patient experience? Start by mapping the patient journey. Here's how to do it.
We design our process as carefully as we design the product—using powerful visual storytelling to intentionally guide our clients to make the best decisions possible
A coffee pod system without a plastic pod. Headphones that read your mind. A touch-sensitive prosthetic hand. Check out the biggest innovations to influence product design in 2022.
What does research-driven product development look like?
To understand the critical importance of research and strategy for businesses, it can be helpful to look at real-world examples.
Today's users of medical devices expect a consumer-level experience. How can medtech firms make the shift?
Here are nine examples across different sectors of how data science and machine learning can help unlock the power of your data.
The value of research can seem vague and intangible—until you see the insights applied to developing great products or experiences.
With the transformative potential of new AI tools like ChatGPT on everyone's mind, it's easy to forget that artificial intelligence has been used in product design and engineering for many years.
Sometimes the simplest designs are the most difficult to get right. Here's how we approach the design of a low-information-density user interface.
Touchscreens are now tactile. This may have big implications for medical devices and vehicle infotainment systems, where safety and error-reduction are paramount.
There are several methodologies available to speed up the development process. Which best fits your needs?
We've been experimenting with a new methodology for designing medical devices with hardware/software interactions. Here's what a new, holistic development process might look like.
I am excited about where AI will take us in healthcare, but there are some challenges we will need to negotiate and serious dangers we must guard against.
Advances in data science and machine learning are transforming healthcare and public safety. Countless lives will benefit. Here are five inspiring examples.
Microsoft just dissolved their AI Ethics and Society team. What's a designer to do?
To develop the best version of your product, have you considered leveraging softer materials?
Next-generation medical devices with hardware/software interactions need a new, holistic development methodology.
Together, we can design a better world. Let's start by leveraging our unique skillsets as change agents.
I t's important to prototype and test soft materials at various stages in the product development process.
Our team performs teardowns of these tests to determine their potential environmental impact.
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe," Abraham Lincoln is supposed to have said. At Delve, research is like sharpening the axe.
Medical device manufacturers need to design for a new kind of user. This has big implications not just for the devices they design but also for how they do business.
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Fresh from our webinar, AI & Medical Device Development, we'd like to share a few takeaways from the discussion.
While reviewing the early data from our ongoing research on trends in the medical device industry, three unexpected findings caught our eye.
Eric Mackey and Taylor Cone talk about the roadblocks that prevent organizations from embracing sustainability-and what it would take to effect change.
Our engineers have designed a better tolerance analysis tool that makes doing tolerance stacks a joy. Download it here for free.
White Papers
Cut project risk by integrating human factors into your design team.
B2B LinkedIn
From a design perspective, many ICUs are a dangerous mess.
Products designed for everyone will benefit all users and, in turn, the company that makes them.
We're giving away the Patient Journey Mapping Template we use at Delve.
To help build patient trust in a pioneering treatment, we designed a clear, open experience for EO Care that focuses on helping users understand what’s being recommended to them and why.
Having an impact on important issues through design is easier once we embrace the fact that we’re not artists.
We once prototyped a room-sized instrumentation system. The only thing bigger than the prototype was the truck we used to haul it to the client site.
Designing healthcare for the home is a different animal-one the FDA said this year it will try to tame.
We always take a broad view before diving into the details. A full grounding in the big picture empowers us to produce better solutions, faster.
Gone are the days when sea captains had to continually scan the horizon for looming icebergs.
Whenever we ask one of our clients why they chose Delve, there's one answer we hear often: "The people."
Heads up, medtech: You are no longer designing for trained healthcare professionals, but for lay users.
Every year, approximately 400,000 hospitalized patients experience some kind of preventable harm.
Sterilization is essential for medical devices, but it can also damage poorly designed electronics.
When design thinking is action-oriented—as it is when we practice it here at Delve—it is a powerful framework for fostering innovation and advancing business goals.
A firm, audible click is one of the best signals we have to tell the user of a product that an action has been completed. In the OR, it can have a huge safety benefit.
LinkedIn post about AI in product development
LinkedIn post about organizational innovation
LinkedIn post about product innovation
LinkedIn post about product innovation
Why you should Integrate VR prototyping into your workflow.
LinkedIn post about product innovation
Why do we regularly transform our usability lab into a kitchen, hospital room, garage, bathroom, living room? Hint: It's not because we're filming a movie.
LinkedIn post about product innovation
Over the years, Delve has been honored to partner with innovators and entrepreneurs who share our vision of designing a better world, together.
We’ve noticed a common thread running through all our work: We make the complex simple. Such simplicity is only made possible by a foundation built with complex engineering.
Big systems are at play in the climate crisis, but as individuals, we have more power than we realize.
Stop trying to design next-generation medical devices with old-gen methodologies. We’re starting to see a lot of process failures out there.
B2B LinkedIn - Carousels / Slideshows
The Internet of Things presents an amazing opportunity to make many things better. But does everything really need to be "smart"? ⚙️ A smart toaster that...
"Do you know a place to get this made?" This is a question we hear often from entrepreneurs looking for a manufacturing solution. Arriving at the right...
Even the best designers must work at being innovative, week after week.
Neuroscience shows that listening empathetically makes you a better designer.
When designing a new product, it's important to think about **how** the product will be manufactured. Design for manufacturing (DFM) prevents quality issues...
Consumers make up their minds about a product within 90 seconds of their initial interaction. Most cite color as a main deciding factor. But color is a matter...
Interaction designers have spent decades figuring out the best way to build an interface from scratch. A lot of what we know translates well to smart products....
Every interaction you design for an IoT product is an opportunity to improve functionality, increase delight, and reinforce brand loyalty.
Users are often unpredictable, using products in ways they weren't designed to be used. Design for misuse is a way to counteract this and prevent unintended...
Prototyping is critical to product development success. But it's not an exact science. Knowing *what* to test and *when* can be a big challenge. The truth is,...
To develop the best version of your product, have you considered leveraging softer materials? As design materials, soft goods are versatile, functional...
B2B LinkedIn - Case Studies
What happens when we put diversity, equity, and inclusion at the heart of design?
In healthcare, poor digital design can put lives at risk.
How do you make a complex device (feel) simple? Reduce the number of steps the user must take to operate it. Build all the complexity and sophistication...
Is your brand missing out on 80% of its online visual presence? Only 20% of images featuring your brand's products or logos are tagged. That means your brand...
How do you help families recognize when they need support caring for aging loved ones?
Should you hire industry outsiders to design your new product? Maybe.
When pioneering a new type of care— especially with a substance that is only recently legalized—it was essential fot the entire experience to build trust and confidence.
We turned a chaotic winter in Boston into the inspiration for DELAID-an app that predicts your commute.
Imagine being strapped into a large machine, completely immobilized for an hour while it delivers high doses of radiation to treat your cancer.
To help generate interest for AT&T, we took inspiration from the consumer market.
B2B LinkedIn Infographics
Web Case Studies
An operating room nurse tripped over cables and fell, shattering her wrist. It was a lightbulb moment: What if the hazardous wires could be removed altogether?
Biomeme's ultraportable Franklin Thermocycler performs to the standard of most advanced labs-so users can now take their lab with them, anywhere.
B2B Marketing Website - Company News
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Delve's Philadelphia studio hosted an inspiring evening as part of the annual Design Philadelphia festival: the JeffSolves MedTech Pitch Night.
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Delve is a product innovation firm that brings bold ideas to markets through its deep expertise in strategy, design, and engineering.
Better design. Better decisions. Driven by data. More than ever before, today's products can be sources of invaluable data. Make the most of a digitally driven future with the power of Delve's Data Science and Machine Learning Team.
B2B Blog Articles - Financial services
B2C Blog Articles - Financial education
Jasper
Jasper
At a glance: Marketing a financial wellness app
B2C Marketing Websites
When it comes to your money, knowing what to do next goes a long way.
B2C Twitter - Financial services
Make sure you always have a cushion of #savings, just in case! This will keep unexpected expenses from destroying your #budget. #moneymoves #personalfinance
Debt-busting challenge: Double your credit card payments for 2 months. The spending sacrifices you make will be worth it when you see your credit card balance drop! #moneymoves #personalfinance #money #debt
Don't worry about coming up with the "perfect" retirement savings strategy - just start! Let time and compound investment returns do the hard work for you. #personalfinance #moneymoves #money #retirement
When it comes to retirement, are you and your partner on the same page? https://t.co/fymFC0iiOx
Newlyweds: Build a solid foundation - get on the same page financially BEFORE money problems start! #moneymoves #personalfinance #money
Owning a car may be a necessity, but owning an expensive car probably isn't! When the time comes, take pressure off your monthly budget by "downsizing" to a less expensive car. #moneymoves #personalfinance
Hey, twentysomething: Time is your best friend. Start saving now - your future self will thank you!
Do your research! You'll negotiate more confidently when you're armed with the facts. #moneymoves #personalfinance #money
When figuring the cost of your next car, remember to look beyond sale price. Maintenance costs vary widely, so take care to choose a reliable make and model. #MoneyMoves #PersonalFinance #Money
B2C marketing videos - Financial education
B2C Blog Articles - Financial services
B2C Marketing Emails - Financial services
Campaign launch email illustrating program steps
Content Marketing Ebooks - Health, Beauty, Lifestyle
Overview
Archive
Brand storytelling and credibility building for a fintech startup
Press release announcing a fintech startup's re-brand and re-positioning
Downloadable PDF