United Kingdom
Freelance copywriter helping lifestyle, e-commerce, and automotive brands spark attention, build connection and sell with substance.
"His writing is engaging, on-brand, and consistently connects with our audience. We could always count on him to deliver high-quality content, right when we needed it." Karin Post, Sydney Harbour Days
I'm a writer with range: music, culture, lifestyle, automotive, and e-commerce are my core lanes, and I handle B2C, B2B, and brand work with confidence. I'm no stranger to stepping outside the expected, either; rugby, apparel, exhibition design, plumbing… I've written for them all, and I love bringing a fresh voice to new territory.
I help businesses and individuals clarify their message through smart content strategy, purposeful brand-voice crafting, SEO sprinkled storytelling, effective problem-solving, and easy customer-journey design.
I've written for The Authentic Brief, 8Music, ARKON Mounts, Sydney Harbour Days, Shogun RFC, Mushroom® Packaging UK, GSF Car Parts, PMT Online, and a whole ton more.
Before freelancing, I was the Head of Merchandising for a national UK retailer, where I brought leadership-level expertise to SEO product pages and category content to my copywriting.
I have a dog, he is ace, but he doesn't really help me with the copy.
Product & Category Descriptions - 'Our Magical Mushroom® Packaging series of corner protectors are eco-friendly, sustainable, and biodegradable. It's a foolproof way of levelling up your business's green game.'
Blogs, Sales Copy and Socials - "In the world of creative work, routine is the killer, and comfort is the enemy. Real growth doesn't come from the easy or the same; it comes from the unexpected..."
Product descriptions & blogs - 'Whether you're a weekend flyer, an aircraft newbie, or a professional pilot, the SkyHold™ Windshield Dual Suction Tablet Mount is the ultimate aviation tool for installing your tablet in your cockpit.'
Category and brand pages - 'Here at GSF Car Parts, you can find everything brake pads and discs at our online store. You’ll find a massive range of brake parts and accessories, including brake discs, brake pad sets, and fitting kits.'
Web copy, blogs and product descriptions - '...aiming to be a working DJ covering parties and weddings or have ambitions of rising like the greats, like the duo that is Daft Punk or the rockstar-style Frenchman DJ David Guetta'
Blogs - 'Looking for the ultimate New Year’s Eve experience in Sydney? Whether you’re after an exclusive private boat hire or a hassle-free ticketed NYE event, celebrating on the water guarantees unbeatable views'
Articles & guides - 'They’re a special class that needs a little bit of careful thought when building one for your DnD campaign. They start a little weaker than any other class, but once they get going, they’re a great, formidable tank...'
Article - 'It's their commitment to preserving automobile history and allowing the world to experience the love of E-Types.'
Article - 'Once you’ve got your music on there and you’re verified, it’s time for the hard work. Social media is your friend.'