United States of America
More than 12 years of experience developing content and marketing copy that gets measurable results.
Five-time winner, 2016 American Advertising Awards.
• Feature articles
• Email and subject lines
• Magazine and newsletter content
• Explainers and infographics
• Direct mail
• Video scripts
• Philosophy, vision, mission, and positioning statements
Branding
Gayot has named Chianina one of the top 10 steakhouses in the US. So, what sets it apart?
Informational booklet that goes to all prospective students of The Art Institutes.
Working Class Kitchen is redefining the butcher/deli experience. This is the philosophy behind their no-holds-barred approach.
Marketing
The Art Institutes sent this engaging piece to new high school seniors, resulting in 1,000+ social media posts and a 144% increase in applications. Winner, 2016 American Advertising Awards (LA).
This is the first email in the global beauty brand's lead-nurturing series. Open and click-to-open rates are more than twice the industry average.
This email, a sneak preview of OPI's Hello Kitty collection, had an open rate of 57%—almost three times higher than industry average.
This invitation to The Art Institutes' largest application event resulted in a 77% increase in RSVPs within a month of implementation. Winner, 2016 American Advertising Awards (LA).
This innovative direct mail piece goes to newly accepted Art Institutes students. Class start rate improved 72% after implementation. Winner, 2016 American Advertising Awards (LA).
An informational brochure that outlines the school's purpose and goals for prospective doctoral students.
Features, Explainers, and Video
Human interest feature and short film about refugee and business owner Phillip Luong. Feedback was 100% positive.
Short video for employees about parking lot safety. Feedback was universally positive. Check out the comments!
A feature story explaining options for keeping the power grid in Southern California stable after the shutdown of the San Onofre Nuclear Generating Station.
Story about a social media–driven artistic competition in which teams of Art Institutes students competed to turn shipping containers into works of art.
Story about a student project to benefit homeless veterans.
A color-coded diagram and short explainer outlining how geothermal power plants work.