Brian Higgins

Freelance Copywriter and Humorist

United States

Hi! I'm a writer and comedian from Salt Lake City. My experience includes full-time work for Backcountry.com and Utah.com. My specialty is infusing humor and personality into writing, especially in stories about outdoor spaces and pursuits. My humor writing has appeared in the Salt Lake Tribune and on McSweeney's Internet Tendency.

Portfolio
Utah.com
03/28/2023
Arch Madness Social Campaign

This is an Instagram/Facebook campaign I ideated at Utah.com during the March Madness tournament in 2023. It's a bracketed tournament of arches around Utah that followers voted on throughout the month.

Backcountry.com and Turtle Fur
Outdoor Product Copy

These are product descriptions I wrote during my time as a full-time copywriter with Backcountry and as a freelance copywriter for Turtle Fur.

KSL Marketplace
KSL Marketplace Marketing Materials

This is a collection of marketing materials I wrote for KSL Marketplace, which includes digital ads, billboards, and stickers.

Utah.com
03/172/2023
What Is Skinwalker Ranch, and What's Really Going on There?

This is an organic article I wrote for Utah.com. It's the highest performing article in the history of the site, with over 400,000 page views and an average reading time of 7:48. It often ranks above the ranch's own website on Google.