Brent Smith

Brand storyteller

South Africa

I’m a writer, editor and digital strategist with 10+ years’ experience in content production. I’ve worked in journalism, content marketing, digital marketing, branding, PR and internal communications with a wide variety of clients and brands. Currently telling New Media’s brand story online.

Portfolio

Travel

Sawubona
06/01/2019
Sizzling in Samba City

Known for its beaches and tropical setting, Rio de Janeiro remains a sultry delight when the sun goes down.

Placemaking & urbanism

Medium
02/14/2017
My love affair with streets

Growing up, I walked to junior school (across the street) and cycled to high school (across the vlei). I ran to the beach (down the road) and played football (outside my friends' homes). I lived next to a train station with my mother, who didn't own a car.

SA Leader
03/10/2016
Coworkers of the world, unite!

Globally, freelancers and entrepreneurs are embracing a new culture of collaboration, informally sharing their skills and ideas, as well as other essentials such as meeting space and kitchen facilities. According to the Cape Town Central City Improvement District (CCID), the Cape Town CBD is at the forefront of this revolution in South Africa.

Project for Public Spaces
04/27/2016
Reconnecting the post-apartheid city

In the 20 years since the formal dismantling of apartheid, little has changed in the way South Africans actually live and move. This is why the Open Streets Cape Town movement speaks so directly to those who have grown accustomed to an inaccessible city that is still largely segregated by race.

Humour & opinion

Medium
07/19/2016
Make goodie bags great again

I used to work at a content agency that produced customer magazines for a pay-TV provider. As a perk of this job, I was sometimes called upon to attend launch parties and preview films at the cinema. I would join seasoned journalists, many of whom seemed jaded. I wondered why.

GQ South Africa
08/02/2013
On the other hand

Last Tuesday I popped into spar for a pie. I paid by card and the cashier asked me to sign the till slip. I motioned to pick up the pen – when it dawned on me. “I can’t,” I said, helplessly, showing her the splint covering my right hand and forearm.

Content marketing

City Press iMagazine
12/04/2011
Talking a good game

The best sports presenters are just like us – fans, first and foremost. We go behind the sports desk with seven popular announcers.

Mango Juice
08/01/2014
The modern capital

Shout it from the rooftops: Pretoria is an architecture lover’s dream. Take a look at how the capital’s built environment has evolved alongside South Africa’s transition to democracy.

SAB Leaders
03/01/2014
Make your day

Life doesn’t come with an instruction manual, so learning some creative thinking skills can help you face those unexpected challenges efficiently, elegantly and with little fuss …

Mediclinic Family
06/01/2014
A new leash on life

Dogs have been helping blind people find their way for decades. But did you know the South African Guide-Dogs Association for the Blind also trains service dogs to assist people with other disabilities?

Sun Privé
06/01/2016
Local is the lekkerste

Sun International loves getting behind South African music. We chatted to three of our favourite local outfits – GoodLuck, Jimmy Nevis and Beatenberg – to get the inside track on their experiences playing at GrandWest and Sun City, and look at what makes Sibaya and Carnival City rock.