A sample of my work
Available for news and feature writing, editing, online content and advertorial writing.
Sectors covered include: education, business, retailing, marketing, food and drink, restaurants, wine, legal sector, luxury sector, family travel, UK travel, conference and incentive travel, consumer and human interest.
My work has been published in The Telegraph, The Guardian, Absolutely Education, Chalk and Chat, SEN magazine, Harper's Wine and Spirit magazine, The Grocer, The Global Legal Post, Luxury Legal Post, The Good Schools Guide, Independent Education Today, travelsupermarket.com, familytraveller.com, Checkout, Brand News, What's new in Marketing, Kent and Sussex Courier, Solihull News and Time Out.
A sample of my work
How to sell through the senses
Zanzibar, the African island with Middle Eastern mercantile heritage, is temptingly tropical and full of culture. Bernadette John reports on why it's the ultimate holiday destination. It has everything going for it - white sands; turquoise seas bloated with tropical fish, coral, and dolphins to spot; wonderful food based around the island's bounty of spices, coconut and seafood.
Some independent schools have been sharing their pitches and pools for many years. Others had to start playing ball after government hints of legislation if schools didn't do more to justify their charity status (and the tax breaks that come with it).
A little local difficulty
Companies are using random acts of kindness as a marketing tool
How are schools handling transgender issues
Marketing and business
Colombia, Mexico, the Philippines, and Sub-Saharan Africa - all of these will be an increasing feature of a luxury lawyer's workload in the next decade, according to Deloitte.
By Bernadette John UK politician Emily Thornberry's career-costing tweet came as a shocking reminder of the pervading naievety around social media. Bernadette John reports on how cautious luxury companies are embracing social media. Luxury companies are not rushing to tweet Many companies with sophisticated marketing machines have also made themselves a laughing stock through ill-advised social media.
By Bernadette John Apple's win in the European Courts, which paves the way for retailers to trade mark store layouts, is groundbreaking. But it may founder on attempts to enforce it, according to industry insiders.
How and why to use Pinterest for business
The wine business and retailing
Wine tours - a good business to get into?
How to turn English wine into a booming business
Flogging wine with a whiff of greasepaint
By Bernadette John Santa's sleigh is likely to be laden with wearable tech devices. As the Apple Watch hits the shelves, Microsoft is unveiling a fitness band with smartwatch functions. LMVH is in talks with a technology company and may launch a smartwatch in the coming months.
Profile of wine merchants The Secret Cellar
Hire a motorboat The Renaissance town of Fontenay-le-Comte is an ideal base for families to visit the Vendée. For beach life visit the pretty dunes of Ile de Ré, or travel by causeway to the picturesque Ile de Noirmoutier to view its atmospheric saltpans and colourful ports.
Bernadette John on the best large holiday homes and cottages in the UK that can fit your whole family - and we're talking all the rellies.
If you lust for the Italian beach life of Eleanor Ferrante's novels, for seafronts of fishermen mending nets rather than designer boutiques, and homely trattoria rather than five star flash, then head to this trio of islands. Frequent hydrofoils ply from Trapani in Sicily to and between the islands of Marettimo, Favignana and Levanzo, so it's easy to arrange an island hopping tour.
My report on a cruise around the Caribbean (someone had to do it)
Sierra Leone, a destination report for the daring
As the most vulnerable corner of the Kingdom, the South East got the biggest concentration of castles and forts, so it's the best place to head to see the remains. Out of 100 castles remaining in England, more than 30 can be found here.
Tour of Rhode Island, with ghosts of the Kennedys and the Gilded Age
Food and drink industry
Halloween is a big business opportunity
Business is booming in food-to-go
Where to cash in on cold and flu
Ambrette head chef Dev Biswal explains to Bernadette John why wine only works with fine Indian cuisine - not high street curry Where? 44 King Street, Margate, Kent CT9 1QE; 01843 231504; and 24 High Street, Rye, East Sussex TN31 7JF; 01797 222043; theambrette.co.uk. Who?
As a Brummie girl, I was weaned on balti curry, writes Bernadette John . Nights out in Birmingham , a city with one of the largest British Asian populations in the UK, would end up with everyone piling into a balti house for a no-frills spice hit.
Profile of The Curlew restaurant which won a Michelin star 18 months after opening
A hangover cure first put Tunbridge Wells on the map. Young buck Lord North had been living it up at the Abergavenny Estate, and was a little worse for wear. He supped the iron rich water from the Chalybeate Spring and found himself miraculously rejuvenated.
'We must be the only parents in the world who wish our child would eat a burger,' says Philip Painter, whose 18-year-old son Charlie has Arfid (avoidant/restrictive food intake disorder) alongside autism. Arfid was only recognised as a diagnosis in 2013 - some children with the condition have previously been diagnosed as anorexic.
'Just accept the fact that you are going to feel guilty whatever you do,' says Caitlin Ash, whose second of four children, Maya, suffered brain damage during a complicated birth and has multiple disabilities. 'For 90 per cent of the time my other children's needs have to take a back step while I am caring for Maya.
Insider secrets on grammar school appeals
Absolutely Education talk to Special Educational Needs expert Bernadette John on what to do if you are concerned about your child Maybe you notice that your child seems to have a great number of tummy aches on school mornings. Or the class teacher seems to be frequently asking you for a word.
Bernadette John outlines key things to consider when choosing a school for a child with SEN Trying to find a school for a child with SEN is an enormous project; information on provision can be hard to track down and you can't rely on the same local word of mouth as you might when placing a child without any identified additional learning needs.
Bernadette John outlines some of the key considerations when looking at a special school for your child "We want him to have the influence of mainstream children around him". "We don't want to close down her opportunities". "We don't want him shut away from the rest of the world".