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Belinda Dixon

Copywriter | Outdoors & UK Travel Writer | Podcaster

Location icon United Kingdom

I have more than twenty years’ experience as a writer and copywriter specialising in destinations, travel and the outdoors. Clients include Ordnance Survey, Lonely Planet, tourist boards, universities and leisure and lifestyle brands. My text inspires people to explore, discover and maybe even realise a dream. My content is emotionally intelligent, high-quality and crafted with flair. Formats include articles, blogs, web pages, newsletters and books. As a copywriter, I write fluid, SEO-friendly text that naturally incorporates keywords, reflects client personas, makes value propositions visible and echoes and drives the user journey. An experienced BBC radio broadcaster, I record, edit and mix the GetOutside podcast for Ordnance Survey and craft podcasts that empower and inspire, communicate key messages, and strengthen the bond between consumer and brand.

Belinda Dixon

More than 10 years working as a Lonely Planet guidebook writer has seen me heading out on the road in places as diverse as Devon, Cornwall, south west England, Ireland, Iceland and Italy. Working on numerous guidebooks has honed my research and writing skills. Big projects for leading brands have ensured I’m comfortable delivering large commissions on time, to budget and to a high standard. They’ve also led to endless adventures and a desire to enable others to have the same.

Ordnance Survey's Urban Maps: London & Edinburgh

Ordnance Survey wanted to encourage people to explore urban spaces. So Walk London and Walk Edinburgh saw us unearthing intriguing stories and green places. We discovered routes, walked paths and marked-up maps. We then wrote about them in ways that resonate and inspire.

Visit Thanet

Finding factors that help people connect with destinations and brands, shaping narratives, crafting text. Evoking the senses, people and place. Driving traffic, raising awareness, prompting conversion. I used these skills in a 30,000-word commission for Visit Ashford, Visit Thanet and Visit Kent.

University of Aberdeen & Lonely Planet
Aberdeen - Studying in the Silver City

This 17,000 word Lonely Planet B2B commission was all about showing why the client’s product matched the customer’s needs

Ordnance Survey
Secret Stories app

I’m adept at tailoring my style to suit different audiences. From nudging American adults to set off on road trips for TripAdvisor and Visit California, to making history fun for 8 year-old kids - via Ordnance Survey’s Secret Stories app.

Walking Holidays In The UK

Work on walking routes includes commissions for Horizon, producers of ethical, in depth guides that celebrate experiential travel. It’s seen me selecting hiking routes in the British Isles, researching them and writing about them in ways that inspire people to pull on their boots.

OS GetOutside
GetOutside Podcast series | OS GetOutside

I'm delighted to produce, record and edit the GetOutside podcast for Ordnance Survey. This is a podcast that's so outdoorsy you can almost smell the wood smoke. Each edition heads deep into Britain's wild spaces, bringing you compelling interviewees, inspiration and information to help you get active outdoors.

Lonely Planet
Sustainability: what Lundy Island can teach us about saving the planet - Lonely Planet

As well as writing travel content and guidebooks, I also delve deeper into destinations for web articles. Such as this one on sustainability on Lundy Island. "Just setting sail for Lundy feels like an adventure. At the north Devon ports of Ilfracombe and Biddeford you board the MS Oldenburg, a 1950s supply ship decked out in brass and wood. Some two hours of often surging seas later a slab of granite just 5km by 1km rears 140m out of the waves ..."

OS GetOutside
Nine ways to explore closer to home | OS GetOutside

I’m a keen advocate of the adventures and explorations people can have right here in the UK - especially amid current travel restrictions. It prompted me to write this piece for Ordnance Survey on finding quieter, local outdoor spaces and experiencing them in new, exciting ways.

OS GetOutside
Winter family adventures | OS GetOutside

My most popular Ordnance Survey GetOutside podcast saw us investigating your winter family adventure dilemmas. When we asked parents what got in the way of spending time outdoors in the colder months you could feel the angst. People who wanted desperately to do the right thing but felt frustrated by schedules and finances, access and safety. So we made a podcast packed with tips on enjoying time-savvy, low-cost, close-to-home family fun outside.

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