01/2000 - 12/2004 Hermanus High School
Matric Exemption: Grade 8 – Grade 12
02/2006 - 12/2009 University of Cape Town
Bachelor of Arts Degree – Majors: Psychology and Media & Writing
01/2011 - 04/2011 University of South Africa (UNISA)
Community Journalism Certificate
07/2014 – 08/2014 Red &Yellow Creative Business School
Digital Copywriting - Foundations and Applications Certificate
07/2016 – 08/2016 Global Language Training
150 Hour Master TEFL (Teaching English as a Foreign Language) Certificate
06/2019 – 05/2020 Leatt Corporation
At the global riding gear brand, Leatt, I was responsible for writing copy for social media, media kits, press releases, video scripts, advertisements, and blog posts. I also assisted with social media marketing and proofreading. I now work for them on a freelance basis, as I was retrenched due to Covid-19.
03/2019 – 05/2019 Marbella International University Centre (MIUC)
I wrote engaging, informative and persuasive brochure content targeted at international students looking to enroll in an academic degree programme at a top English language university in Marbella, Spain. I also wrote search engine optimised blog posts for MIUC and proofread their website content.
09/2016 – 02/2019
Online English Teacher ZTE Talk915
I taught children 4 years and older, as well as adults, English as a foreign language online via sophisticated digital teaching platforms, using high-quality learning materials.
01/2015 – 08/2016 ClickMe Digital Marketing
Cape Town CBD
I wrote relevant, newsworthy blog posts and search engine optimised web content for a number of websites, including:
I also functioned as a social media manager, PR manager and script writer.
04/2014 – 12/2014 Fjord Writers Agency
Cape Town, Muizenberg
I crafted quality, search engine optimised (SEO) content for a number of Fjord’s clients on a freelance basis, including
01/2014 – 03/2014 Developmentnomics Research Company
Cape Town CBD
Developmentnomics (Devnomics) is an independent research company, offering advisory, project management, and monitoring and evaluation services. At Devnomics, I conducted desktop research, telephonic surveying, and data capturing, in addition to proof reading, editing and formatting research reports and proposals. My time at Devnomics served to enhance my attention to detail and enabled me to recognise the invaluable, ubiquitous nature of research for the optimisation of business strategy.
08/2013 – 12/2013 Brandology Creative Consultancy
Freelance Content Creator
Brandology is a creative consultancy that assists companies and individuals with the management of improving their corporate brand, as well as communications planning strategies.
I wrote articles for the News section of their website; providing current, relevant and engaging content relating to corporate and personal branding. I also proofread all site content for language, style and grammar errors. Furthermore, I analysed the content to ensure that each web page conveyed the desired tone of voice and brand personality, and that brand consistency was achieved.
05 /2013 – 07/2013 CitySlicker Daily Deals
Cape Town CBD
Freelance Digital Copywriter
At CitySlicker, I wrote advertorial copy for up to 7 deals a day for their website. The CitySlicker website sold discounted vouchers for use at popular restaurants, based in South Africa’s most prominent cities. CitySlicker also sold products which can be ordered from their website to be delivered via courier to customers. Specials on fashion, meals, getaways, home appliances, spa and beauty packages, and more awere available. I worked towards strict daily deadlines and was on call at all times to write urgent copy.
08/2012 – 04/2013 Monetise E-Commerce Solutions
Cape Town, Sea Point
Intern and Freelance Copywriter
At Monetise, I wrote search engine optimised content for big name brand e-commerce stores, ensuring that everything I produced remained consistent with the brand image, voice, tone and message of the store, and that it engaged, informed and provided value to the target market; in this way, attracting traffic and boosting conversions.Brands included:
The Beautique e-commerce website sells designer luxury footwear online, boasting exclusive international brands like Minnetonka, FitFlops, Hunter Boots and UGG boots – at the time, only available to South Africans via this site. Additionally, I dealt with customer queries, concerning our nationwide courier delivery service – telephonically and via e-mail. I continued to do freelance copywriting for Monetise for a number of months after my internship, as I had moved away from the area.
02/2010 – 10/2010 / 08/2011 – 03/2012 Exigent Group Limited Legal Outsourcing
Cape Town, Green Point
At Exigent, I transcribed legal documents for a number of prominent overseas’ firms. Solicitors would send us their recorded instructions for the creation of legal documents.
As a Data Technician, I was required to follow strict client specifications with regard to format, layout, style and grammar. Deadlines were of an urgent and pressing nature; hence, the position required a high level of concentration and tireless dedication.