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Bonnie-Clare Simson

SEO Copywriter

Location icon South Africa

Education& Qualifications

01/2000 - 12/2004 Hermanus High School
Matric Exemption: Grade 8 – Grade 12

02/2006 - 12/2009 University of Cape Town
Bachelor of Arts Degree – Majors: Psychology and Media & Writing

01/2011 - 04/2011 University of South Africa (UNISA)
Community Journalism Certificate

07/2014 – 08/2014 Red &Yellow Creative Business School
Digital Copywriting - Foundations and Applications Certificate

07/2016 – 08/2016 Global Language Training
150 Hour Master TEFL (Teaching English as a Foreign Language) Certificate

Professional Experience

03/2019 – 05/2019 Marbella International University Centre (MIUC)
Freelance Copywriter

I wrote engaging, informative and persuasive brochure content targeted at international students looking to enroll in an academic degree programme at a top English language university in Marbella, Spain. I also wrote search engine optimised blog posts for MIUC and proofread their website content.

09/2016 – 02/2019
Online English Teacher ZTE Talk915
I taught children 4 years and older, as well as adults, English as a foreign language online via sophisticated digital teaching platforms, using high-quality learning materials.

01/2015 – 08/2016 ClickMe Digital Marketing
Cape Town CBD
Digital Copywriter
I wrote relevant, newsworthy blog posts and search engine optimised web content for a number of websites, including:
nationaldebtadvisors.co.za
helpwithdebt.co.za
paydayloans.co.za
blacklistloans.co.za
quickconsolidationloans.co.za
quicklittleloans.co.za
clickme.co.za

I also functioned as a social media manager, PR manager and script writer.

04/2014 – 12/2014 Fjord Writers Agency
Cape Town, Muizenberg
Freelance Copywriter
I crafted quality, search engine optimised (SEO) content for a number of Fjord’s clients on a freelance basis, including
www.vilascampsbay.co.za
www.mobelli.co.za,
www.thetilehouse.co.za
www.plettbeachfrontaccomodation.co.za
www.capsol.co.za

01/2014 – 03/2014 Developmentnomics Research Company
Cape Town CBD
Researcher/ Proofreader
Developmentnomics (Devnomics) is an independent research company, offering advisory, project management, and monitoring and evaluation services. At Devnomics, I conducted desktop research, telephonic surveying, and data capturing, in addition to proof reading, editing and formatting research reports and proposals. My time at Devnomics served to enhance my attention to detail and enabled me to recognise the invaluable, ubiquitous nature of research for the optimisation of business strategy.

08/2013 – 12/2013 Brandology Creative Consultancy
Freelance Content Creator
Brandology is a creative consultancy that assists companies and individuals with the management of improving their corporate brand, as well as communications planning strategies.

I wrote articles for the News section of their website; providing current, relevant and engaging content relating to corporate and personal branding. I also proofread all site content for language, style and grammar errors. Furthermore, I analysed the content to ensure that each web page conveyed the desired tone of voice and brand personality, and that brand consistency was achieved.

05 /2013 – 07/2013 CitySlicker Daily Deals
Cape Town CBD
Freelance Digital Copywriter
At CitySlicker, I wrote advertorial copy for up to 7 deals a day for their website. The CitySlicker website sold discounted vouchers for use at popular restaurants, based in South Africa’s most prominent cities. CitySlicker also sold products which can be ordered from their website to be delivered via courier to customers. Specials on fashion, meals, getaways, home appliances, spa and beauty packages, and more awere available. I worked towards strict daily deadlines and was on call at all times to write urgent copy.

08/2012 – 04/2013 Monetise E-Commerce Solutions
Cape Town, Sea Point
Intern and Freelance Copywriter

At Monetise, I wrote search engine optimised content for big name brand e-commerce stores, ensuring that everything I produced remained consistent with the brand image, voice, tone and message of the store, and that it engaged, informed and provided value to the target market; in this way, attracting traffic and boosting conversions.Brands included:
www.hunterboots.co.za
www.espressoshop.co.za
www.beautique.co.za
www.shoetopia.co.za
www.italiandesign.co.za.

The Beautique e-commerce website sells designer luxury footwear online, boasting exclusive international brands like Minnetonka, FitFlops, Hunter Boots and UGG boots – at the time, only available to South Africans via this site. Additionally, I dealt with customer queries, concerning our nationwide courier delivery service – telephonically and via e-mail. I continued to do freelance copywriting for Monetise for a number of months after my internship, as I had moved away from the area.

02/2010 – 10/2010 / 08/2011 – 03/2012 Exigent Group Limited Legal Outsourcing
Cape Town, Green Point
Data Technician

At Exigent, I transcribed legal documents for a number of prominent overseas’ firms. Solicitors would send us their recorded instructions for the creation of legal documents.

As a Data Technician, I was required to follow strict client specifications with regard to format, layout, style and grammar. Deadlines were of an urgent and pressing nature; hence, the position required a high level of concentration and tireless dedication.

Portfolio
Social Ills and Time to Kill
05/12/2017
Captain Stu Music Gig Review

Band: Captain Stu, Venue: The Assembly Typecasting the crowd proves tricky at first but I am soon able to sieve out a few factions allied in their interests, attire and grounds for attending the gig...

One Small Seed
Coldplay | One Small Seed

Cape Town’s Green Point stadium has finally landed, in sight that is, and what an incandescent vision of absolution it is to my physically inept body; the payback from a near-3km fan-walk and too many pre-concert doubles. It’s the 5th of October and Coldplay is about to light up the night…

National Debt Advisors
08/24/2016
Bonnie-Clare Simson, Author at National Debt Advisors

I wrote all of the blog articles from 2016 -2017 for the NDA website, as well as the homepage, Debt Solutions, Insurance, About NDA, How It Works,FAQ (and all of the related subsections) website content.

Brandology
11/22/2013
Brandology - Marketing and Advertising Agency

Creating an effective website is not simply about putting content online. It is about designing a seamless and intuitive user experience. Brandology blends branding, marketing, writing and design to deliver state-of-the art sites that strengthen your brand.

Camps Bay News
01/08/2015
Bonnie-Clare, Author at Camps Bay News

Beautiful Camps Bay Villas are perfectly appointed to enhance your holidays with a pleasing balance of lavish, racy city life and windswept, carefree coastal living; with their exquisite array of family, beach, luxury and romantic villas, further categorised into bronze, silver or gold so you are certain to find a holiday rental to suit your [...]

Quick Little Loans
Bonnie-Clare Simson, Author at Quick Little Loans

Use our nifty slider tool to see what it will cost you to take out a certain loan amount over a certain period of time. Just click, hold and slide to specify how much you want and how long you want it for! We call you back – the rest of the application process is done over the phone and through email or fax. No need to come in for a consultation. No original documents required. Our consultants are warm, helpful and on-the-ball! Get a same-day free call back from one of our professional...

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