Bonnie-Clare Simson


South Africa

Please see: for my Resume / C.V

I am a 35-year-old copywriter with 7+ years of experience. From my earliest years of education, my innate creativity and enthusiasm for English language, grammar and literature were apparent in my love of writing and reading. Later, I came to appreciate the potential for professional fulfilment that this passion of mine held.

In years gone by, all my professional and educational endeavours have served to help me develop expert language, grammar, research, and observational skills – as I have a sharp eye for detail and a highly skilled researcher. Moreover, I am resolute in my drive to continually ugrade my craft and skillset.

What’s more, I really feel that my experience and education over the years have made me a very versatile writer, with the ability to think quickly on my feet and take the initiative, intuitively anticpating what's required of me and following instructions alike. I would definitely attribute my ability to maintain self-discipline to my many years of freelancing, which I feel is of utmost importance considering the current work atmosphere and how it's shifting to a preference for remote employees.

From competitor analysis and idea generation to creating content strategies to writing blog articles, press releases, video scripts, print ad copy and social media copy on a vast array of topics, I am no stranger to what makes for exceptional copy.

As a result, I am very apt at tailoring my copy to be persuasive, never agressively so - rather I prefer a more personable, relatable and authentic approach - in order to build trust and a positive association with the brand. Just as important, I always ensure that my copy is engaging, informative entertaining and provides value to the reader.

Naturally, the goal being that of converting leads into loyal customers and maintaining a high standard of copy for current customers by keeping them coming back for more. Furthermore, my software skills include Microsoft Office, Google Analytics, Google Ads and Facebook Ad Manager.

As a digital marketing all-rounder, I am continually analysing the ever-evolving online culture and user, which helps me to convey the desired brand image, voice and tone of the company, with a view to attracting the desired target market.

I also make a point of always ensuring brand consistency in all communications and content, which is essential for making a company more easily identifiable, familiar, and credible. That said, I am a strong believer in reinventing one's strategy, if the current one is not bringing about optimal results.


Protective Neck Braces, Body Armour & Sports Gear

Leatt Corporation
Press Release - Leatt Corporation

CAPE TOWN, South Africa (May 6, 2020) ... Leatt Corporation (OTCQB: LEAT), a developer and marketer of protective equipment and ancillary products for sports, especially extreme high-velocity sports, announced today that it plans to release its financial results for the first quarter 2020 before the market opens on Wednesday, May 13, 2020.

One Small Seed
Coldplay | One Small Seed

Cape Town’s Green Point stadium has finally landed, in sight that is, and what an incandescent vision of absolution it is to my physically inept body; the payback from a near-3km fan-walk and too many pre-concert doubles. It’s the 5th of October and Coldplay is about to light up the night…

Social Ills and Time to Kill
Captain Stu Music Gig Review

Band: Captain Stu, Venue: The Assembly Typecasting the crowd proves tricky at first but I am soon able to sieve out a few factions allied in their interests, attire and grounds for attending the gig...

Camps Bay News
Bonnie-Clare, Author at Camps Bay News

Beautiful Camps Bay Villas are perfectly appointed to enhance your holidays with a pleasing balance of lavish, racy city life and windswept, carefree coastal living; with their exquisite array of family, beach, luxury and romantic villas, further categorised into bronze, silver or gold so you are certain to find a holiday rental to suit your [...]