Bc picture 2019 (2)

Bonnie-Clare Simson


Location icon South Africa

Education& Qualifications

01/2000 - 12/2004 Hermanus High School
Matric Exemption: Grade 8 – Grade 12

02/2006 - 12/2009 University of Cape Town
Bachelor of Arts Degree – Majors: Psychology and Media & Writing

01/2011 - 04/2011 University of South Africa (UNISA)
Community Journalism Certificate

07/2014 – 08/2014 Red &Yellow Creative Business School
Digital Copywriting - Foundations and Applications Certificate

07/2016 – 08/2016 Global Language Training
150 Hour Master TEFL (Teaching English as a Foreign Language) Certificate

Professional Experience

06/2019 – 05/2020 Leatt Corporation
In-house Copywriter
At the global riding gear brand, Leatt, I was responsible for writing copy for social media, media kits, press releases, video scripts, advertisements, and blog posts. I also assisted with social media marketing and proofreading. I now work for them on a freelance basis, as I was retrenched due to Covid-19.

03/2019 – 05/2019 Marbella International University Centre (MIUC)
Freelance Copywriter

I wrote engaging, informative and persuasive brochure content targeted at international students looking to enroll in an academic degree programme at a top English language university in Marbella, Spain. I also wrote search engine optimised blog posts for MIUC and proofread their website content.

09/2016 – 02/2019
Online English Teacher ZTE Talk915
I taught children 4 years and older, as well as adults, English as a foreign language online via sophisticated digital teaching platforms, using high-quality learning materials.

01/2015 – 08/2016 ClickMe Digital Marketing
Cape Town CBD
Digital Copywriter
I wrote relevant, newsworthy blog posts and search engine optimised web content for a number of websites, including:

I also functioned as a social media manager, PR manager and script writer.

04/2014 – 12/2014 Fjord Writers Agency
Cape Town, Muizenberg
Freelance Copywriter
I crafted quality, search engine optimised (SEO) content for a number of Fjord’s clients on a freelance basis, including

01/2014 – 03/2014 Developmentnomics Research Company
Cape Town CBD
Researcher/ Proofreader
Developmentnomics (Devnomics) is an independent research company, offering advisory, project management, and monitoring and evaluation services. At Devnomics, I conducted desktop research, telephonic surveying, and data capturing, in addition to proof reading, editing and formatting research reports and proposals. My time at Devnomics served to enhance my attention to detail and enabled me to recognise the invaluable, ubiquitous nature of research for the optimisation of business strategy.

08/2013 – 12/2013 Brandology Creative Consultancy
Freelance Content Creator
Brandology is a creative consultancy that assists companies and individuals with the management of improving their corporate brand, as well as communications planning strategies.

I wrote articles for the News section of their website; providing current, relevant and engaging content relating to corporate and personal branding. I also proofread all site content for language, style and grammar errors. Furthermore, I analysed the content to ensure that each web page conveyed the desired tone of voice and brand personality, and that brand consistency was achieved.

05 /2013 – 07/2013 CitySlicker Daily Deals
Cape Town CBD
Freelance Digital Copywriter
At CitySlicker, I wrote advertorial copy for up to 7 deals a day for their website. The CitySlicker website sold discounted vouchers for use at popular restaurants, based in South Africa’s most prominent cities. CitySlicker also sold products which can be ordered from their website to be delivered via courier to customers. Specials on fashion, meals, getaways, home appliances, spa and beauty packages, and more awere available. I worked towards strict daily deadlines and was on call at all times to write urgent copy.

08/2012 – 04/2013 Monetise E-Commerce Solutions
Cape Town, Sea Point
Intern and Freelance Copywriter

At Monetise, I wrote search engine optimised content for big name brand e-commerce stores, ensuring that everything I produced remained consistent with the brand image, voice, tone and message of the store, and that it engaged, informed and provided value to the target market; in this way, attracting traffic and boosting conversions.Brands included:

The Beautique e-commerce website sells designer luxury footwear online, boasting exclusive international brands like Minnetonka, FitFlops, Hunter Boots and UGG boots – at the time, only available to South Africans via this site. Additionally, I dealt with customer queries, concerning our nationwide courier delivery service – telephonically and via e-mail. I continued to do freelance copywriting for Monetise for a number of months after my internship, as I had moved away from the area.

02/2010 – 10/2010 / 08/2011 – 03/2012 Exigent Group Limited Legal Outsourcing
Cape Town, Green Point
Data Technician

At Exigent, I transcribed legal documents for a number of prominent overseas’ firms. Solicitors would send us their recorded instructions for the creation of legal documents.

As a Data Technician, I was required to follow strict client specifications with regard to format, layout, style and grammar. Deadlines were of an urgent and pressing nature; hence, the position required a high level of concentration and tireless dedication.

Leatt Corporation
Press Release - Leatt Corporation

CAPE TOWN, South Africa (May 6, 2020) ... Leatt Corporation (OTCQB: LEAT), a developer and marketer of protective equipment and ancillary products for sports, especially extreme high-velocity sports, announced today that it plans to release its financial results for the first quarter 2020 before the market opens on Wednesday, May 13, 2020.

One Small Seed
Coldplay | One Small Seed

Cape Town’s Green Point stadium has finally landed, in sight that is, and what an incandescent vision of absolution it is to my physically inept body; the payback from a near-3km fan-walk and too many pre-concert doubles. It’s the 5th of October and Coldplay is about to light up the night…

Camps Bay News
Bonnie-Clare, Author at Camps Bay News

Beautiful Camps Bay Villas are perfectly appointed to enhance your holidays with a pleasing balance of lavish, racy city life and windswept, carefree coastal living; with their exquisite array of family, beach, luxury and romantic villas, further categorised into bronze, silver or gold so you are certain to find a holiday rental to suit your [...]

Social Ills and Time to Kill
Captain Stu Music Gig Review

Band: Captain Stu, Venue: The Assembly Typecasting the crowd proves tricky at first but I am soon able to sieve out a few factions allied in their interests, attire and grounds for attending the gig...

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