Barbara Nowik

PR Executive

Location icon Israel

A PR executive with a journalist soul. I love writing and creative challenges. I need to know what's happening in the world. My biggest concerns right now are the environment and climate change. My passions include the inspiring world of winemaking, ancient history, and lost civilizations. I love languages, especially French. I speak (and write) fluent English and Spanish. Below are a few examples of my work, guest posts that I wrote for my PR client that got published in different publications.

Portfolio
Podium | The Next Web
04/06/2019
Why corporate acquisitions could be good for the open source community

Open source is all over the media, IBM announced its acquisition of Red Hat , one of the largest in tech history, for $34 billion. Microsoft announced its agreement to acquire GitHub for $7.5 billion. It seems the world's largest companies are either releasing or acquiring their own open-source software - but opinions on this trend are divided.

euronews
10/24/2018
Tying ourselves to trees won't solve climate change | View

Environmentalists and scientists have done a great job in educating people that climate change is real, and of its catastrophic consequences. But the idea that these groups alone are going to solve the problem is completely fantastical because the root cause of climate change is a broken economic model.

Adweek
07/13/2018
How Unpredictability Can Work With Us: Exploring Sentiment Analysis Tools

In today's fast-paced world, a person's opinion about a product, service or individual is unpredictable and changing constantly, yet companies can use this unpredictability for their own benefit. Sentiment analysis is an extremely useful tool to monitor the public opinion of certain topics across social media, like stock market trends or political campaign announcements.

Adweek
09/06/2018
Influencing the Art Market: Millennial Collectors, Social Media and Ecommerce

As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist's career: "One dealer. Six committed collectors. Three critics. Four curators." The coming decades will see millennials becoming these dealers, collectors, critics and curators-a fact based simply on the passage of time-so, albeit vexing, the predispositions of our generation can't be ignored.

Thriveglobal
How To Avoid a Journey Full of Pitfalls When Looking for a Part-Time Job

Summer is here, and while for some students it means freedom, good times and (virgin) mojitos, for others it also means that it's time to find a part-time job. If you're still trying to decide whether or not you should start your job search journey, make sure you take into consideration the following points.

BLOCKTV
11/04/2018
Even 'The Wolf' Can't Scare Wall Street Away From Crypto

The 'Wolf of Wall Street,' Jordan Belfort, who was played by Leonardo DiCaprio on screen and served a 22-month prison sentence for manipulating investors into buying worthless stocks, recently warned investors against Bitcoin for the second time.

Cointelligence
09/25/2018
Will decentralization protect our privacy rights and data security?

"Shut up and dance" is one of Black Mirror's scariest episodes because it takes place in the present and describes a situation that could realistically happen to any of us. This episode addresses current issues that are related to cybersecurity, as we watch poor Kenny discover that he has been filmed in an awkward situation after his computer becomes infected with malware.

Thriveglobal
A Fintech Black Unicorn: My personal journey through entrepreneurship

Awareness is always the first step towards change. A lot has been said regarding gender inequality in the workspace, as the gender gap still exists and no current solution seems to properly tackle the issue: " Women's salaries are lower than men's throughout every level of the workforce.

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