Marketing Expertise and Thought Leadership
Content Marketing Manager at Mailchimp and freelancing as Azure Collier | Content Marketing
Marketer with +15 years of experience in writing, editing, marketing, journalism, social media, content marketing, SEO, blogging, and public relations
Azure Collier is a Content Marketing Manager in New York City. She recently worked at Intuit Mailchimp, where she supported thought leadership reports and content that accelerates Mailchimp's goals and provides research and guidance to email marketers worldwide.
Prior to working at Mailchimp, she was the Director of Content Marketing in the New York City office of Tripleseat, an event management software company serving the hospitality industry. She managed the blog, social media, and public relations content for the company and served as the editor-in-chief of Seated magazine. She was previously the Social Media Marketing and Community Manager for email marketing company Constant Contact. She also worked in marketing for higher education at Worcester Polytechnic Institute and Fitchburg State University. She started her career as a print journalist in the Midwest at the Times of Northwest Indiana in Valparaiso, IN, and at the Journal and Courier in Lafayette, IN.
She received a BA in communications and journalism from Purdue University and an MS in applied communication from Fitchburg State University, where she completed thesis research on social media and young adults.
Marketing Expertise and Thought Leadership
Optimize your marketing job search using Google's NotebookLM to brainstorm, outline, and highlight key points for applications. This guide provides specific prompts to tailor cover letters, align your experience with company missions, and create custom marketing strategies for interviews.
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
Download our report to discover every phase of the holiday season. It includes expert insights and data from 13 markets and strategies to build lasting customer relationships and ensure repeat business for a truly successful holiday season.
A Global Guide to Year-Round Shopper Engagement - See the results of a survey of more than 9,000 consumers worldwide about spending propensities and attitudes toward promotions, along with deep dives into each region.
Discover tactics and technologies to become a force for growth. We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.
Learn from top experts in marketing to drive more awareness, demand, and revenue this holiday shopping season.
Is it time for you to do a content audit at your company? This post explains what a content audit is and how to get started.
Boost your venue's holiday bookings by taking advantage of the demand for holiday celebrations and using our best marketing tips.
We’ve gone live at Constant Contact and want to share our our Facebook Live tips so that you can have a successful live streaming session on Facebook.
If you're struggling with how to showcase your venue, try one of these five easy ways to create videos for posts, Reels, and Stories on Instagram.
Marketing is sometimes the last thing you want to devote time to on your to do list, but it is still vitally important to help draw customers and prospects to your venue.
Social media marketing can help your restaurant, hotel, or venue can drive business in 2021. Try these 4 steps on social to grow event leads for your venue.
Webinar Presenter: Tripleseat and GoDaddy teamed up for a webinar packed with marketing tips to help our hospitality customers set themselves up for success and drive revenue.
Having the right marketing is the key to success this holiday season. Try these 20 tips for Tripleseat features, social media, email, and your website.
Pinterest has developed a lot of great tools and features that will help get your products found. Here are five ways your business can sell with Pinterest
B2B SaaS Products and Industry Posts
Learn why microlearning works for sales enablement and how short training improves knowledge retention, sales performance, and productivity.
Our recent SUMMIT user conference served as a testament to the power of the collaborative care model in healthcare.
Daysmart Pet shares three reasons why clients aren't booking with your pet care business and the steps you can take to fix them.
3 Reasons Why Clients Aren't Booking at Your Salon and How To Fix It There's nothing like seeing a full ...
Learn how deposits have changed how pet care businesses reduce no-shows and secure revenue.
3 Ways Salon Management Software Can Simplify Your Payment Process You've spent hours with your first customer of the day. ...
Looking for insights and strategies to stay ahead of the game in the salon industry? We’ll take you through real-life case studies, success stories, and expert interviews, all aimed at helping you navigate the future with confidence.
Automating SEO tests allows SEO and marketing teams to move faster with greater confidence that the changes they want to make will drive traffic and revenue
Use our salon management software buyer's guide to explore must-have salon software features. Find the best salon software for your business today!
How You Can Use DaySmart Vet to Better Your Practice A veterinary practice is a non-stop environment, with staff focusing ...
What recreation facility owners need to know about utilizing recreation facility management software to further their business.
To gain insight into the event and sales management role, Tripleseat surveyed 125 customers to learn about salaries, experience, benefits, the average number of event bookings, costs, and more.
We've got five ways that Tripleseat helps you capture more leads and increase your event revenue. And Tripleseat does not charge fees for the leads you generate using our tools and features - the leads and the profit belong to you.
Tripleseat Hotels, the leading cloud-based sales and catering management platform for hotels, surveyed 500 people planning events at hotels in 2023 to identify what they are celebrating and what makes properties stand out across the United States.
How many of you integrate your social media and email marketing? Here are 4 easy tools that will help you do just that.
Tripleseat's lead form link is one of the most powerful tools you can use. In addition to the standard lead form promotion, there's a few additional places that you can use your lead form link that you may not have considered before.
Tripleseat's calendar, documents, and emails are key organizational tools for events and group bookings. Let's take a look at some tips to help you get more out of these valuable features.
With the holidays just a few weeks away, there's no doubt that your venue is booking and preparing for the busiest and most stressful time of the year. Wouldn't it be nice if some of that stress was taken off of your plate? Your holiday season will be a lot smoother and stress-free if you set...
The holidays are over and your restaurant just closed the books on 2018. Time to put your feet up and take a deep breath to recover, right? Not so fast. There are no slow seasons so get your Tripleseat account - and your events business - ready for success in 2019 by prepping with these...
It's the last quarter of 2018, so your venue is most likely gearing up for the holiday season, and trying to increase event sales as much as possible before the end of the year. There's one huge difference between the venues that grew sales this year the ones that didn't: technology.
Hospitality Industry
Learn more from Social Cues, which is a growing collection of venues with a contactless planning process from booking to arrival to payment.
If you're on the fence about introducing QR code technology at your restaurant, here are three reasons why you should take a closer look.
Spanning 33,000 square feet, the kitchen for Union Square Events, the catering and venue hospitality division of Danny Meyer's Union Square Hospitality Group, has everything an event professional dreams of and more.
We have 5 tips on updating your LinkedIn profile to advance your career and stand out to prospective clients, future bosses, and industry professionals.
It's time to up your catering game, and we've got 10 ideas from Tripleseat customers that will help you grow your restaurant catering.
Here are a few tips on how your venue can connect with clients and prospects when you can't meet in person.
Lifestyle
The illness, atypical canine respiratory illness, was first seen in the western US during the summer and has spread to as many as 14 states.
Sit back and take in these four stunning properties' beauty, luxury, and amenities. They have everything travelers need for a getaway in glamorous cities, a glamping experience in the great outdoors, a relaxing trip with small-town charm, and a cozy stay in the mountains.
If you're a lemon fan, here are some tips you can use on adding a little citrus to your event decor, menu, and location.
Picnics are one of the best parts of summer, combining two wonderful things: enjoying delicious food and relaxing in nature.
In today’s episode of Tripleseat’s podcast Two Chicks, Three Seats, I and my substitute co-host, Director of Brand Marketing Azure Collier, are joined by Ashly Whalen, Founder and Owner of Menta Graze. In today’s episode of Tripleseat’s podcast Two Chicks, Three Seats, I and my substitute co-host, Director of Brand Marketing Azure Collier, are joined by Ashly Whalen, Founder and Owner of Menta Graze.
What are some of the trends that you can use to throw a unique Halloween party this year? Here are some of our favorites.
Magazines - Editor in Chief + Writer
We've dedicated this issue of Seated to helping restaurants, hotels, and unique venues generate more wedding bookings and host successful ceremonies, wedding receptions, bachelor and bachelorette parties, and other events planned around a couple's big day.
We've got you covered for the new year with an entire issue of industry tips and topics that will help you succeed in 2023. This issue of Seated looks at the top wedding trends for event professionals, why event experiences matter, how to achieve sustainable events, tips for offering live music at your venue, and why kindness and self-care are essential for career success.
In this issue of Seated, we're taking a look at topics that reflect the future of hospitality. We spoke to Andrew Rigie, Executive Director of the New York City Hospitality Alliance, on the industry issues that matter now and his outlook on the future of hospitality.
We're taking a look at how the hospitality industry is getting back to business in 2021.
This issue of Seated magazine contains articles around the theme of Hospitality United and how Tripleseat customers and the hospitality industry have used creativity and resilience to find success in 2020.
Tripleseat's Seated magazine has tips and trends for event and sales professionals at restaurants, hotels, and unique venues to have a successful 2020. Get the latest stats on event professional career trends. Learn how back to basics sales tips can get clients to notice your venue.
Guest Posts
Azure Collier You've spent a ton of time developing a successful social media strategy: writing, creating images, editing video, curating content, and analyzing engagement data for your company's networks. There's just one problem: your co-workers have no clue what's happening with your company's digital presence, and haven't even liked any recent posts.
This article will provide you with seven tips that meeting and event profs need to create a memorable experience without breaking the bank.
More than 80% of restaurants are using technology to help them run their business. But are they really getting the most out of the tools they use?
It's still freezing in the colder areas of the United States, but there's no doubt that people are trying to mentally break through their cabin fever
Media Mentions
PRNewswire/ -- The hospitality industry is booming, and event professionals are driving its growth. To gain insight into the event and sales management role,...
This release got media attention in: - Best Startup London - Food & Beverage Magazine
“Visual content is really important for businesses to get attention and engagement on social media, and restaurants are in the perfect position to create endless amounts of photos and videos. Capture and share content that shows chefs creating the eye-catching food and drinks you’re known for, highlights your gorgeous decor, and puts your staff and customers in the spotlight.” -Azure Collier, Content Marketing Director at Tripleseat
Azure Collier is a content marketing director for Tripleseat and specializes in social media strategy for the hospitality industry. She said bars should still be regularly posting on social media despite being closed.
Azure manages Constant Contact‘s Pinterest and Instagram channels, and creates educational webinar and blog content for small businesses on social media and email marketing best practices. Hot Tip: if you want to see what is possible with social media for business, follow Azure and her team at Constant Contact.
Azure Collier is the social media marketing manager for Constant Contact, an email marketing service provider that works with many small businesses and non-profits. Today we are talking about how B2B’s can successfully use Pinterest.
Azure Collier @azurecollier Social Media Marketing and Community Manager – Constant Contact Presenting: How Brands are Optimizing Their Pinterest Marketing
Newspaper Articles
Damaged power lines affect 2,000 customers
Coverage of the investigation of missing money from a school's cheerleading team
Coverage of Porter County's first combine demolition derby
Behind the scenes at the North Central Veterinary Emergency Center
Science class creates contraptions to protect eggs when dropped
Youth was taken Tuesday from his grandparents' home