John McCloy

Freelance Copywriter

Location icon United Kingdom

A lively and creative professional with a background in brand and social media marketing. Now a freelance copywriter with a rapidly growing stable of satisfied repeat customers.

Experienced in SEO, B2B, B2C, sales and marketing content creation. An imaginative writer, dedicated researcher and insightful analyst with an eye for detail and yet another eye for detail, making for two eyes in total.

A blogger, nerd, grammar enthusiast, terrible dancer and expert wearer of flip-flops.


Energy and Mines

Canadian Clean Energy Conferences
Financing Solar In Alberta

The recent oversubscription of Alberta Infrastructure’s Request for Proposals (RFP) for around 80 MW solar demonstrates the strong market interest in developing solar projects in Alberta. With winners expected in January, the Albertan Government has committed to purchasing Renewable Energy Certificates (RECs) up to 135,000 Megawatt hours (MWh) of solar-generated electricity, year on year, for the next 20 years.

Energy and Mines

The prevalence of off-grid remote mineral deposits, combined with an excellent solar resource, and energy security concerns caused by unreliable grid-power, has already led companies such as Newmont, IAMGOLD, and B2Gold to invest in solar generation solutions for their Sub-Saharan mining operations.

Energy and Mines

Canadian-based mining companies GoviEx and Lion One Metals are incorporating hybrid solar/diesel power generation options into their operations in order to reduce overall fuel costs and displace significant amounts of CO2 emissions.

Censorship in Turkey - Read All About it Here! | VPNoverview

Since 2010, freedom of the press and the freedom to access the internet in the Republic of Turkey has steadily decreased. Journalists are frequently imprisoned or have their movements restricted. Some estimates suggest that Turkey is responsible for one-third of all journalists imprisoned worldwide. Since the attempted coup of 2016, internet censorship has also significantly increased.

Keeping Your Children Safe Online: The Definitive Guide | VPNOverview

Since its rather humble beginnings in the 1970's, the internet has grown to become one of the world's greatest repositories of information and a vital facilitator of global communication. 3.5 billion people have access to the internet worldwide, which means that 45% of the world's population browse the web, on a regular basis, every year.

A Beginners Guide to Cybersecurity - for Small Businesses | VPNoverview

When you hear the word cybersecurity what do you think of? Probably the old meme of a hooded teenager, hunched over a computer screen. There may well be cybercriminals who wear hoodies, but today, cybercrime is a massive business that is expected to be valued at $6 trillion USD a year by 2021 and is more profitable than the combined worth of the drugs trade.

Accessing WhatsApp Abroad : How to Circumvent the Restrictions | VPNoverview

The popular messaging service WhatsApp allows users to securely exchange text messages, videos calls, and files with one another. In a time when data breaches are common, WhatsApp appeals to many people. Unfortunately, WhatsApp is banned in China and the United Arab Emirates and is restricted in multiple other countries.

ProtoPartners Marketing

Optus: Customer Experience Design | Proto

To keep pace with the changing expectations of their customer base, Optus needed a comprehensive toolset that would allow them to adapt organically to evolving customer needs. We created a well-defined strategy that kept the customer at the heart of the process.

Respect, Choice and Support in a Time of Need

Having previously undertaken research for icare NSW, we understood immediately that a program providing support and compassion to help injured workers through a difficult and frightening period would need a foundation built on a deep understanding of those worker's needs.

Hearing the Voice of the Customer

Recognising how vital delivering a memorable customer experience is to customer retention, Alinta partnered with us to create a customer experience that would consistently deliver the basics so brilliantly, their customers would be excited to make Alinta an ongoing part of their lives.

Gumtree: Online Trading Experience Design | Proto

The online landscape is uniquely competitive, especially for companies who rely on building and retaining a loyal trading community in order to succeed. Gumtree partnered with us to gain critical insights into how customers experienced their offering and ultimately craft that information into a compelling and supportive multi-channel experience, with the aim of becoming Australia's first choice for online trading.

Creating a First Class Cinema Experience

At a time when accessing films from the comfort of your own home has never been easier, Hoyts aspired to set themselves apart from other entertainment providers by consistently delivering an outstanding customer experience. By making every interaction with their customers meaningful and rewarding, Hoyts aimed to encourage customer loyalty and develop a robust and customer-driven point of difference.

PV Magazine

pv magazine International
Financing Indigenous-partnered renewables in Alberta

Promoting the full inclusion of Indigenous peoples in Alberta's renewable energy market is a key facet of the Alberta Climate Leadership Program. To achieve this, the Alberta Government has allocated CA$151 million, equating to around 2.8% of projected carbon levy revenues, to support Indigenous community participation in renewables over the next three years.

Northwest Career Collage and Driving School

Northwest Career College
How To Remember What You've Read?

Preparing for a test can be a difficult and stressful experience. Taking in a vast amount of information and remembering it can seem like an insurmountable task.

Northwest Career College
What Are The Benefits Of A Medical Assistant Externship?

Medical Assistant externship occur at the end of a training course, are an excellent way to put your newly found skills into practice and gain valuable hands-on experience the medical field.

Northwest Career College
What To Look For In A Healthcare Employer?

Part of finding the perfect healthcare job is ensuring you have the skills and qualifications that make you stand out from the crowd.

Kayak Help
John McCloy, Author at Kayak Help

Kayaker using a paddle-float The kayak paddle float is a small and innocuous piece of gear that can make a real...

Kayak Help
Best Kayak for Rivers - Kayak Help

The best part about kayaking on a river is the number of different types of environment you can experience as you traverse along its length. One moment you might be sitting back and relaxing on a placid slow-moving stretch of water, perfect for fishing. The next moment you could be battling through a whitewater run, ...

Kayak Help
Best Surf Kayaks: Jargon Buster, Buying Guide and Reviews - Kayak Help

At its most straightforward definition, kayak surfing is a mixture of surfboarding and whitewater kayaking. The aim is still to catch large waves and plane across the front of them, but unlike surfboarding, you are sitting down in the traditional kayaking position. The benefit of using a surf kayak and a kayaking paddle is that the ...

Kayak Help
Best Kayak for Camping - Kayak Help

Camping and kayaking are amazing hobbies on their own; both offering you a sense of freedom and adventure. But when you combine the two, it's a recipe for something extraordinary. Using your kayak, you can explore rivers, lakes, and coastlines before pulling in to set up camp during the evening.

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