Ashley Mayberry

Email & Lifecycle Marketing Strategist | Specializing in DTC/E-Com Brands

United States

Ashley is a performance-driven Email & Lifecycle Marketing Strategist with over six years of experience helping brands connect with their audiences and achieve exponential growth. She has a proven talent for transforming email metrics, evidenced by engineering a 400% increase in open rates for a nonprofit and a 567% increase in click-through rates for an e-commerce brand through strategic Klaviyo management.

Ashley excels at collaborating with leadership to develop and execute multi-channel campaigns that not only enhance engagement but also drive significant revenue. Her strategic, data-backed approach to content, copywriting, and automation makes her a powerful asset for any brand looking to unlock its full potential.

Portfolio

Case Studies

Google Docs
International Womens Month Case Study

International Women's Month campaigns throughout the month. Shopify 75 orders with over 3k+ in revenue. Highest Open Rate - 34.58% Highest CTR - 3.19%

Google Docs
BFCM 2023 Case Study

Black Friday + Cyber Monday 2023 Shopify had 44 orders with over 3K+ revenue. Highest Open Rate - 45.25% Highest CTR - 2.52%

Email Marketing

Google Docs
Birthday SMS Announcement

Birthday SMS & Email Sent to customers to obtain birthday data from former subscribers. This takes subscribers to a landing page where they input their DOB to get birthday discounts. Bday SMS announcement - CTA to sign up ⬇️ Bday SMS popup sign up ⬇️ Bday Email announ...

Google Docs
Valentines Day 2024 & 2025

Full blog walkthrough here 2025 Body Of A Goddess Valentines Day Email Campaign SL: 🌹Quick question: SINGLE or TAKEN SSL: Because you need these. View the rest of the campaign on the next page. ⬇️ SMS Campaign: 3 orders placed (Email) 5 orders placed (...

Blog Posts

Self Care Writer
06/10/2025
How to Segment Your Ecommerce Email List for Higher Conversions

One Email Doesn't Fit All (And That's a Good Thing) Have you ever received an email that got sent to you by a niched brand, and had NOTHING to do with that niche? Bizarre...right? That's what can happen when you add your entire email list into one list and have 0 segmentation added.

Self Care Writer
03/10/2025
How to Create Email Flows and Campaigns in Klaviyo?

Ready to get your email marketing ready for the upcoming Summer sales what about Black Friday, and Christmas? Take the time to setup your email marketing with flows, and campaigns. Leverage your email marketing with these quick tips and figure out where and when you should send these emails, along with which one is best...

Testimonials

Google Docs
Testimonials

All testimonials from clients and other copywriters I've worked with.