Creative Portfolio - Cover Page
Every brand is a story... Who is your brand? Let’s uncover it.
I’m not a fan of the title “Content Creator” with all its overuse and hobbyists, but there really is no better industry term that encompasses what I do. I received my creative writing degree at Purchase College from their limited writers program and have been creating content since 2017, stepping into the world of podcasts and blog writing to start. From there, I took the experience from my marketing career and began to apply it to what I created. Art goes unnoticed without strategic visibility.
My journey in content creation and management has a bit of everything, from video scripts and editing to digital content writing and graphic design.
Every brand is a story... Who is your brand? Let’s uncover it.
ON-BRAND CONTENT CREATION - Humans are driven by narratives. I create stories and personalities that define brands with unique traits and messaging.
Capabilities: Creative Writing, Content Creation, Graphic Design, Video Editing
Tasked with scripting a short video that both promotes a downtown area and explains what its business improvement district does, this project is exemplary of simultaneously selling a lifestyle and expressing a brand identity of growth and enhancement.
More than a way to impress with pretty pictures, I look at design as a way to visually exude a brand’s personality. From a clear identity marker, like a logo, to thumbnails and video graphics, the imagery needs to match the brand’s unique traits and messaging. Is your brand clean and glowing, or is it gritty and fun? Whatever you choose, make it you (or your business); be anything but inauthentic.
The launch of a luxury lounge is an exciting event that garners its own attention, but the time in between, conception to opening day, is rife with opportunities not to be missed. Through a carefully curated social presence and thoughtfully crafted content, the promotions leading up to open in this project defines the brand.
As a creative, it can be hard to reckon with social media being an avenue for art, but if you aren’t looking at content for social as a way to connect, like how art seeks connection, you’re probably not doing it very well. I try to consider content for social platforms and the plethora of means by which they can be used to tell stories, engage with others, and sculpt perceptions, as a medium and craft onto itself.
As a law firm, it can be tricky to convey accessibility, so it’s essential the brand is approachable and understandable. Here, web articles and an explainer video were utilized in conjunction with one another to make the legalese digestible for businesses working with government contracts.
We tell stories about our lives, the past, even visions for the future we want to see. Whether we’re crafting them to make someone laugh, pull at their heartstrings, or change their mind, storytelling is the driver of connection. This is why I always lead with a story. It doesn’t matter if it’s a short video or an in-depth case study, I seek to find the thread that will relate to the audience at hand, and writing is the starting point for most stories.
Community theatre thrives on, well, community, and when outreach in the past has been minimal, volunteer numbers can prove to be lacking. To jumpstart one of the most integral parts of its theatre, our team created a campaign made up of ads, an open house event, social posts, and short videos, all strategized to drive new volunteers.