Ariana Williamson

2024 Graduate, B.A. Strategic Communication Public Relations, WSU Black Student Union President, WSU Women*s Center Digital Media Coordinator

United States

I am passionate about public relations, advocacy, representation, and community engagement. I am fortunate to have served as the Black Student Union President and represent the black community at Washington State University. I am proud and grateful to have been responsible for my community, and for rebuilding the Union and its leadership. During my term, the organization’s engagement reached over 80% of previous years with consistent attendance rates increased at general meetings and events. With a focus on growth, programming, professional development, and sustainability, all 8 of our organizations are reconciled and thriving.

I am passionate about fostering community, building bridges, and intercultural collaborations. My goal is to create a safe and caring environment and leave a legacy for future representation. Along with my experience in community leadership, I have experience in student body government as a chair for the ASWSU Senate.

I have experience with Public Relations being an intern in the Crimson Creative student-run PR firm in the Edward R. Murrow College of Communication. I have worked closely with clients such as the Terry Buffington Foundation and the Pullman City Council’s Diversity, Equity, Inclusion, and Belonging Committee. My role as the digital media coordinator at the WSU Women*s center allowed me to work with the Coalition for Women Students, advocating and supporting the student body. Along with executing outreach via social media campaigns to increase visibility and engagement.

Portfolio
Message Design for Communication Campaigns
05/01/2024
Health Disparities Advocacy Campaign

This mock campaign was for my ComStrat 477 course, where we had to build a strategic campaign based on research and data analytics in three rounds of improvement based on feedback from our target audience. For this group project I was responsible for the background topic research and the data/feedback collection via survey and focus group. For this assignment we were tasked to use one theoretical underpinning to develop a single comprehensive campaign message that includes three creative...

Portfolio
07/01/2024
Digital Portfolio

This portfolio displays how I utilize public relations and graphic design with my work in community engagement and leadership.

Washington State University Office of the Chancellor
04/12/2024
Women's History Month Share the Mic Panel

Washington State University's annual women's history month "Share the Mic" women making history at WSU panelist

Op-Ed (Course Work)
11/15/2023
The Need for Representation in Impactful Positions in the City of Pullman

The purpose of this assignment was for each of us to write an op-ed that expresses a point of view about a current issue in fashion, finance, social justice, gender identity, international affairs, or sports. I chose the need for representation in impactful positions in the city of Pullman as my topic because I was able to display my writing, promotion, and communication skills on a topic I am passionate about.