United States
Hi, I'm Antonia
I am a creative copywriter and I love to play with my words. I have been writing professionally for almost 10 years, and I am currently a Narrative Designer and Copywriter at Hasbro, leading writing and narrative development on licensed and party games.
My day to day might include brainstorming 100 raunchy cards for a new game, figuring out how to give an old classic a spin to fit with a partner brand, or building a brand bible that services a creative campaign across any touchpoint. Either way, I am always up to the challenge and down to make it fun.
At my former role as an in-house creative at Fisher-Price, I worked on a variety of projects in my day to day outside of the scope of just product writing. There, I wrote packaging, SEO-enhanced product landing pages, web assets, digital and social ads, email campaigns, and video scripts.
Below is some of my latest and greatest published work. Feel free to drop me a line to learn more about my "behind the scenes" work - like brand bibles, narrative guides, and pitch decks .
I lead narrative design on this very chaotic drawing game. I got to build this one from the ground up, tailoring the name, communication, and contents toward an audience who might be nervous to draw but delighted when they find how simple (and silly) the game really is.
I lead narrative development on and wrote the content and copy in Monopoly's first ever drinking game. Board Crawl brings players along on the journey of a night out, from the pregame to the VIP club and everywhere in between. I also concepted and created the brand bible and marketing guidelines for this game, working with our legal, PR, and brand design teams to figure out not only how we could talk to consumers about drinking games, but how we wanted to talk to them about it as well.
Lead narrative development on this fast, family card game. From developing a theme to iterating on complex rules, this game was a fun (and adorable) challenge. I also wrote the script and storyboarding for the how-to-play rules video.
One of my favorite projects! I got to get truly weird working on the truly twisted party game, Fork Milk Kidnap. I developed this expansion pack from concept to content to pack and rules communication.
Landing page for Fisher-Price's latest brand awareness campaign and film. I wrote copy across the page driving consumers to the commercial spot.
Promotional email in association with Fisher-Price's brand awareness campaign and brand film release. I created copy that drove consumers to both the commercial and the products showcased throughout the spot.
Welcome to Basgiath, cadet! I lead Narrative Design in partnership with Yarros Inc. on the first-to-market Fourth Wing-themed game. I had a blast putting together fun (and a bit spicy) content that captured what fans wanted to debate while playing this party game at book clubs and beyond. A blast to work on and a treat to collab with the author and her team!
Have to find the fun, even in a baby gear listing on Amazon. Especially love the "below the fold" description on this painfully cute Jumperoo. I really enjoy finding ways to incorporate brand voice across every touchpoint, even when the focus sits with SEO and conversion.
Package for a potty-training toilet with consumer-driven copy detailing the product features.
Multi-slide social ad highlighting key items in the Little People toy collection.
A selection of paid digital ads I have worked on, which appear as digital banners and promoted social posts across social media channels.
Animated kids content supporting the Imaginext product line. I worked collaboratively with the animation team to write a voiceover script.