Annie Shalvey Martin is a writer and editor from Rhode Island.
She’s currently ghostwriting web content, providing SEO expertise, editing, and championing the brand/style guide for a Fortune 4 healthcare company. Her previous gigs include work in higher education, consulting, communications, and TV news.
Annie has a bachelor’s degree in English from Providence College and a master’s in business administration from Johnson & Wales University.
What makes a good brand? In previous posts, we've discussed why you need branding , how to use photography and videography to your benefit, and common branding mistakes to avoid. Another critical piece of creating a powerful brand is identifying your brand benefits and effectively using them to build your brand.
When it comes to branding your business, there are many different ways to get started. And before you get in over your head, it's essential to know what you should and shouldn't do. If you missed part one of this series, get up to speed and read about the first five branding mistakes to avoid.
Successful businesses invest a lot in their brand image. From the colors, fonts, and even down to philosophy, there are so many details that are thought out in a brand image. Find out how branded photography and video are critical for expanding your brand.
Online learning applications-like educational video games, reading applications, digital simulations, and puzzles-are a fun way for kids to get involved with their education. While game-based applications are not traditional learning tools, they can positively impact how children absorb information and are very beneficial to skill development.
If you find that your brand identity is feeling stale - maybe sales are down, or you are shifting to offer different products and services - it may be time to rethink your brand strategy. And that means you have to decide what kind of changes to make and choose between a low-risk refresh or a high-risk rebrand.
Mistake #1 Jumping into creating brand visual design instead of starting with your brand foundations. We're all guilty of browsing Pinterest, swooning over beautiful brands, and attaching to a look right away. But there is a super important step you need to take first to be successful.
While painting and pottery projects are fun for the whole family, they are also instrumental in helping your child grow and learn. According to Michigan State University, art is critical for early childhood development and aids in building your kid's sense of creativity and personality.
Even if you love to read, it is not guaranteed that your child will too-at least not at first. The secret to getting your children to love the act of reading and want to improve their reading skills is to make it a common occurrence in their lives.
If you find it difficult to get your kids interested in reading, it might be time to change your approach. One of the best ways to encourage your kids to love reading is to make it a fun activity.
It's important to understand the misconceptions, as well as potential opportunities, around investing in IPOs before buying stock. You shouldn't invest in an IPO just because the company is garnering positive attention. Extreme valuations may imply that the risk and reward of the investment is not favorable at the current price levels.
Blog posts & articles
Many of us came out of our undergraduate programs with our eyes fixed on grad school. But with tuition prices rising and more obligations than ever, you might find yourself asking if it is really worth it for you.
I vote to make the world a better place. My vote is my voice, and I want my voice heard on critical issues like climate change, gender equality, and race relations. I believe that we are all responsible for leaving society better than we found it.
What is 'Personal Brand'? You may be thinking: does everyone really need a brand? If so, what does that look like? Unlike a company's brand-think logo, color scheme, voice, values-your personal brand is how you present yourself and what you portray to your network. By consistently defining who you
What motivated me was seeing the global gender parity index and realizing what a terrible story it told. I thought, 'if it's really going to take us 217 years to attain gender parity, whatever we're doing is not enough.'
The world has changed a lot over the past two years. From a global pandemic and stay-at-home orders to canceled events, people are just now finally getting back into the swing of "normal life." For Roanna Valdellon, the last two years have been a mixed bag of chaos and excitement.
If you are in the market for a graduate degree program that will elevate your career without taking away from your personal obligations, an online program might be something to consider, especially with all of the unknowns presented by COVID-19. Here are two great benefits of earning your graduate d
Before graduating from college and pursuing my career in content production (and before I started writing for Career Catalyst!), I spent my nights and weekends working in restaurants. I worked in several roles - both in the front and back of the house - and I learned some amazing resume-building lessons as a result.
When the San Francisco 49ers and Kansas City Chiefs face off this weekend in Super Bowl LIV, it will be history-in-the-making-regardless of the outcome of the game. This year, Katie Sowers, assistant coach for the 49ers, is blazing the trail as the first female to coach in a Super Bowl in the history of the National Football League.
Here is a hospitality career you may not have ever considered: venue management. When you attend a sporting event, concert, conference, or convention, you are stepping into a world that mixes operations with facility management, food and beverage management, event management, and more.
An elevated heart rate. Sweaty palms. Clenched teeth. A loud, blood-curdling scream. For the main character of a horror movie, these are the telltale indicators of fear. For those of us lucky enough to be sitting on the couch watching the movie, they induce more excitement than fear.
Fashion trends come and go, but the way people prefer to invest in new clothing has largely remained the same over the past few decades-until just recently. Online shopping has brought a whole new element of convenience to the experience, of course, but that's just the beginning.
On a Thursday night in June of 2017, I found myself staring down the barrel of a handgun, aiming at a distant paper target. I had never held a gun before in my life. My range officer had his hand on my shoulder to keep me steady.
Leadership at Facebook is facing criticism again for their response to what experts say was a "doctored" video of House Speaker Nancy Pelosi slurring her words during an interview. According to CNN, a group called Politics WatchDog first posted the video to the social media site on May 22.
For most, social media serves as a personal outlet. For some, it is the cornerstone of business. For everyone, it is a constant presence of rapid-fire updates and information. When scrolling through your feeds, can you tell what is real and what is fake?
During a visit to the Johnson & Wales University Providence campus last month, Philip Beekman, the Diplomat in Residence for New England, spoke to a group of students about a career in diplomacy through U.S. Department of State.
On Wednesday, March 13, 2019, Facebook saw what some are saying was the worst outage the social media network has ever experienced. While Facebook did not immediately confirm what caused the outage, the social network did tweet a short message to its 13.5 million followers stating that experts were looking into the issue.
If you are a content marketer like me, your career pretty much revolves around creating things for your company. Blog posts (like this one!), social media posts, graphics, eBooks, videos, white papers-the list goes on and on.
When Whitney Houston sang, "I believe the children are our future" in 1985, I wonder if she was actually thinking about what would happen when they took over the workforce someday. Fast forward to 2018, and the children she was singing about are, for the most part, in charge.
If you're looking for a travel destination that is-quite literally-out of this world, perhaps you'll consider booking a trip through outer space. "Space tourism" has become a trending topic in the travel industry, as several companies, including Elon Musk's SpaceX, Richard Branson's Virgin Galactic, and Jeff Bezos's Blue Origin, sprint to perfect their intergalactic flight plans.
The wildcat is out of the bag! Johnson & Wales University is excited to announce a new deal that names JWU as the Official Education Partner of the Boston Bruins and TD Garden.
The international tourism industry is booming; according to the World Travel & Tourism Council (WTTC), the sector saw direct growth of 4.6 percent in 2017 - exceeding the global average for the seventh year in a row. Tourism is a top employer, with one in ten global jobs supported by the travel industry.
Email continues to be one of the most common forms of communication, especially in the workplace among coworkers and leadership. In a previous post, we spelled out eight email "etiquette" rules to follow when writing an email on the job.
After graduating from Johnson & Wales University in Providence, Angelo Pitassi '03 MBA started two businesses-an e-commerce company focused on meeting needs of Rhode Island's jewelry manufacturing industry and a consumer-focused health technology company that was inspired by his youngest son's diagnosis with type-one diabetes.
It's a sad day for kids and grown-up kids alike. Toys R Us has informed all of its employees that the company was "seeking approval to liquidate inventory" in more than 700 stores across the United States, according to Reuters.
One of the best things about online learning is that students can pursue their degrees from virtually anywhere - even another continent. Just ask Karen Duey '95, '18, current location: Antarctica. As an employee of McMurdo Station on Ross Island, Karen is literally on the other side of the world.
Email is a crucial part of our daily lives. Every day, we're writing, sending, reading, and responding to messages. If you're like me, email has become second-nature - but that doesn't mean we should take it for granted or stop caring about what we send.
PROVIDENCE, R.I. (WPRI) - The numbers are staggering - and the cost of higher education is only going up. According to U.S. News and World Report, the average graduate this year has more than $37,000 in debt. Nearly 60 percent of millennial graduates have no idea when their student loans will be paid off, the report suggests.
PROVIDENCE, R.I. (WPRI) - After Gov. Gina Raimondo announced Wednesday that she ordered the R.I. Department of Transportation to fast track plans for fixing the decaying Route 6/10 Connector bridges, the Target 12 Investigators took a closer look at the state of the bridges in the state.
PROVIDENCE, R.I. (WPRI) - Hundreds of thousands of Catholics will make a pilgrimage to the Vatican this weekend to witness the canonization of Mother Teresa. The iconic humanitarian will be made a saint on Sunday for dedicating her life to the poor and sick - and for curing the incurable.
WILLIAMSPORT, Pa. (WPRI) - The boys from Warwick North are gearing up for their Little League World Series debut in Williamsport, Pennsylvania. The team, managed by Ken Rix, arrived in Pennsylvania on Sunday after winning the New England regional tournament in Bristol, Connecticut.
PROVIDENCE, R.I. (WPRI) - The Reverend Jesse Jackson was in Providence Tuesday - and while he was here, he got a chance to check out a city program designed to bring the community together. Rev. Jackson, who was in town to pay his respects at his longtime friend Mark Weiner's funeral, spoke exclusively with Eyewitness News during a sit-down interview Tuesday afternoon.
PROVIDENCE, R.I. (WPRI) - After officials said no criminal charges would be filed in the ongoing 38 Studios investigation, former Red Sox star Curt Schilling took to Twitter to give his opinion on the matter. 38 Studios, a video game company founded by Schilling, collapsed in 2012 after receiving a $75-million loan backed by Rhode Island taxpayers.
WESTERLY, R.I. (WPRI) - Hundreds gathered in Westerly Sunday night to pay tribute to a special 8-year-old boy whose courageous battle with cancer took the world by storm. Dorian Murray, known to the world as #DStrong, passed away earlier this month after a years-long battle with rhabdomyosarcoma, a rare form of pediatric cancer he was diagnosed with when he was 4 years old.
WESTERLY, R.I. (WPRI) - A Westerly boy whose courageous battle with cancer took the world by storm has died. The family of 8-year-old Dorian Murray confirmed he passed away late Tuesday night in a post on their Facebook page, Praying for Dorian.
PROVIDENCE, R.I. (WPRI) - A local mystery involving a piece of military history remains unsolved. The quest to find the descendants of Lt. Walter E. Bennett remains incomplete - but the antique trunk that once belonged to him now has a permanent home in Providence.
PROVIDENCE, R.I. (WPRI) - The Rhode Island Department of Behavioral Healthcare, Developmental Disabilities and Hospitals (BHDDH) announced Friday it will close a local group home after multiple reports of residents being abused. According to a release from the department, BHDDH has taken action to close the College Park Apartments, a state-run group home for adults living with developmental disabilities on Mount Pleasant Avenue in Providence.
PROVIDENCE, R.I. (WPRI) - At the Academy Awards Sunday, "Spotlight" - which portrays the Boston Globe's investigation into the Catholic church's cover-up of sexual abuse by members of the clergy - was crowned best picture. A key figure in the film, who went by the alias "Kevin from Providence," spoke exclusively with Eyewitness News Monday.
PLAINVILLE, Mass. (WPRI) - Prosecutors say a Massachusetts teen "wantonly and recklessly" assisted her friend in taking his own life last July - and new court documents are shedding light on how she allegedly encouraged him to commit suicide. Michelle Carter, now 18, is charged with involuntary manslaughter in the death of 18-year-old Conrad Roy III.
FALL RIVER, Mass. (WPRI) - On Thursday, former New England Patriot and recently-convicted murderer Aaron Hernandez served the first day of his life sentence. Jurors returned a guilty verdict on Wednesday, convicting Hernandez of first degree murder in the 2013 death of Odin Lloyd.