Anna Applegate

Group Copy Supervisor | Senior-Level Copywriter | Consummate Storyteller

United States

"A word after a word after a word is power," declares author Margaret Atwood. My vocational path--from book and magazine editing to teaching undergraduate English courses to copywriting--attests to my lifelong love affair with the power of the written word and teaching others how to harness it for impactful storytelling, which, to me, is the core of effective marketing.

With 16 years of copywriting experience in agency and client-side settings (specializing in healthcare/pharmaceuticals and e-commerce technology as verticals), I employ visionary thinking and a collaborative ethos to develop concepts and stories that translate across all platforms and channels. My sharp focus on integrated marketing solutions champions a client's messages as captivating, clear, consistent within campaigns, and conscious of brand integrity.

AbbVie Inc. US-SKZ-190052 April 2019
GLBL Skyrizi Psoriasis WCD 2019 Storyboard

Storyboard for the unbranded psoriasis video aimed at HCP audience and playing in the AbbVie Inc. booth at the WCD 2019 in Milan, Italy

Agency Copywriting at Purohit Navigation Inc. Promoting Pharmaceutical/Medical Devices Clients

AbbVie Inc. World Congress of Dermatology 2019 Psoriasis Video Storyboard


Website copy I wrote for the newly launched acne medication, Aktipak, a brand of dermatology company Cutanea Life Sciences, Inc. The landing page lets the site viewer choose from the Healthcare Practitioner (HCP) or Patient portals.

E-Commerce Technology Marketing Copywriting at Vertical Web Media, LLC

Overseas E-Retailers Represent 25% of China's 500 Top Web Merchants

CHICAGO , March 22, 2016 /PRNewswire/ -- The 500 largest e-retailers in China ranked by annual web sales grew their combined online sales by 59.6% in 2015 to $198.30 billion from $124.22 billion a year prior, according to Internet Retailer's newly published 2016 China 500.

Client-Side Pharmaceutical/Medical Device Marketing Copywriting at Hospira, Inc.