Anna Applegate

"A word after a word after a word is power," declares author Margaret Atwood. My vocational path--from book and magazine editing to teaching undergraduate English courses to copywriting--attests to my lifelong love affair with the power of the written word and teaching others how to harness it for impactful storytelling, which, to me, is the core of effective marketing.

With 16 years of copywriting experience in agency and client-side settings (specializing in healthcare/pharmaceuticals and e-commerce technology as verticals), I employ visionary thinking and a collaborative ethos to develop concepts and stories that translate across all platforms and channels. My sharp focus on integrated marketing solutions champions a client's messages as captivating, clear, consistent within campaigns, and conscious of brand integrity.