Anita Chung

Content strategist and international project management professional

Location icon Hong Kong

• Extensive experience from leading global mass media companies and satellite networks, local free-to-air broadcaster, Chinese video-on-demand/social media website, and film distributor start-up; and project implementation of world-class events and trade expositions.

• Areas of expertise include content management, acquisition, programming, and distribution; data analysis and research. Practiced hand at licensing communication, rights management and project planning and execution.

• Passion in entertainment contents, good knowledge of Hollywood and Asian film and TV industry standards and media distribution landscapes; exceptional perception of identifying product values and market positions.

• Skilled cross-cultural communicator with experienced fluency in bridging across different functions and levels; excellent fluency in English and Mandarin, native Cantonese speaker.

Portfolio
Local digital content platform (web content management)

全港第一視頻社區,為香港最大型、最多元化及最緊貼潮流的免費影片分享平臺,當中不乏經典钜片及獲獎電影,以及日本卡通、網絡劇集、紀錄片、外國電影等。

Leading broadcast tv network (programme sales services)
CBS Broadcast Asia Inc.

Managed terrestrial, cable, VOD, PPV and satellite rights to more than ten countries throughout the region for entertainment, public affairs programs, and hard news services.

The leading free-to-air English-language channel in HK (Programme purchasing)
06/09/2016
Television Broadcasts Limited

Pearl channel aims to bring viewers TVB production and high-quality programmes across a range of genres which includes movies, drama, lifestyle and documentary acquired from different corners of the globe.

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