A seasoned copywriter, blogger, social media maven and business coach, I help emerging and established brands tell their signature story with panache. My background in both corporate marketing and entrepreneurship spans a range of verticals, including:
• health care (former Personal Health columnist for Nation's Business magazine)
• vital aging/senior living
• staffing solutions
• startups and small business
How might I springboard YOUR success? Contact me now:
email: [email protected]
VIVIC is the carbonated, ready to drink coffee that suits your active lifestyle: Healthy. Creative. Authentic. Fun. At VIVIC, we don’t follow trends. We create them. Our direct trade coffee is infused with innovation and real ingredients, making it remarkably refreshing.
Eimex views technology in a different light. We provide breakthrough consulting in laser and optics technologies, at the intersection of physics, engineering and computer science.
A series of 38 digital marketing icons created for Ampervize.com, posted to visual platforms such as Pinterest, Instagram, Facebook, and Twitter.
If you've ever woken up with puffy eyes, sinus congestion and a feeling of overall malaise, you've been personally introduced to your lymphatic system. Lymph is a natural body fluid, and the lymphatic system, a secondary circulatory system to the blood, is one of the body’s natural waste removal systems.
PATCA's mission is to be your success partner: the trusted source you turn to when you need the expert edge. As a non-profit organization created specifically to help businesses and independent consultants connect, we provide clients with direct access to a network of the highest caliber professional and technical consultants in over 200 disciplines, absolutely free, to client businesses.
Did you play hide and seek as a child? Of course you did. And it was fun. But when it comes to your digital footprint, this approach is a guaranteed fail. To be found online, you cannot hide, waiting for someone to find you. You need SEO: search engine optimization. Why? Because people's attention spans are short. Very short. And the Internet is vast. Someone seeking what you offer will click on the first search result that sounds right. Let's make sure it's yours.
Living more sustainably is part of our life ethic. But who has time to research the cleanest, greenest products out there? We do. From makeup to deodorant, groceries to lingerie, eco bedding to eco baby sleepers, edible drinking straws to a calming coffee alternative, Greenhaus has sourced eight innovators who are pioneering sustainable living products that support both people and planet. Each of them starts with a story.
If you lost your job in 2020 - or have been itching to take the leap and launch your consulting business - take heart: the freelance economy is booming. Freelance job openings increased more than 25 percent from April to June compared with the first three months of the year.
A decade ago, the Intuit 2020 Report asked founders and hiring managers to, "Imagine a world where companies motivate and manage employees who never set foot in their corporate office...". That was prescient counsel. Even prior to the unprecedented global remote work mandate that has defined 2020, NASDAQ projections in 2017 indicated 43% of the U.S.
It was only a matter of time until we designed the ultimate "robot": a fully automated chauffeur that allows us to be asleep at the wheel, without inviting disastrous results. Self-driving cars give the Beatles tune Drive My Car an entirely new meaning.
Ciao, Adios, Sayonara, Pa, Auf Wiedersehen, Sampai Jumpa… Emily was an ideal hire: smart, ambitious, with the precise skill set you need in a developer. Yet just five months into her new position, she quit. Jacob sounded like a fine fit on paper: a dedicated team player, eager to help your startup take flight. But he quit after a week!
Unless you have a chronic health condition that warrants special attention to your breathing, you've probably never thought as much about the air as you have in 2020. From COVID-19 and face masks, to the ongoing wildfires, smoke, and record-breaking temperatures, our desperation for respiration is unrivaled in recent memory.
In Hinduism, "Maya" means the power by which the universe becomes manifest. Maya Christensen, founder of Cut.le.crap, embodies this definition as it pertains to eco body care. The co-founder and director of Cut.le.crap believes natural beauty is about regaining control: knowing what's in your personal care products so you can make informed choices that benefit your health and the planet's health.
New nomadic ways to live location independent are a nexus of work, travel, and adventure, providing both connection and potential companionship — an attractive invitation for seniors traveling solo, as well as with friends and spouses. Here's how you can "romance the road" safely, and immerse yourself in new environments for however long it suits you.
It may surprise you, but senior dental health and overall health go hand in hand. Poor oral health can lead to serious illness. In the past, television commercials tended to feature denture products as if it were normal for older adults to lose their teeth and need artificial replacements. It’s not.
All our lives, we're told that one day we can retire and "live the good life." With this carrot, formerly claimed by most at age 65, we put in our decades with an eye to the future. But what about seniors who are still working?
As 10,000 U.S. Boomers retire daily (which continues until 2029, when the youngest Boomers turn 65), this massive market “now has a kind of tech fluency that we’ve never seen before,” says tech luminary Alexis Ohanian, who is investing in elder technologies, including startups Voyage, an autonomous car company; Papa, which provides rentable grandchildren, and a secure banking service for seniors.
If you’re a mollusk, no matter how brave you might be, you need a champion to survive. Especially if you’re an edible ear shell prized by humans. We’re talking, of course, about abalone. Depending on where in the world you dwell, abalone have been used for food, jewelry, buttons, buckles, and sport fishing.
Thought Leadership Sponsored Content
Between social media, email, and the plethora of platforms designed to support a business in 2015, many companies assume marketing will be a slam-dunk. Yet even with a website, blog, Twitter, and Facebook, they find e-blasts can generate more unsubscribes than orders, and the bottom line is stagnant. What gives?
Mission-motivated. Dashboard-driven. KPIs. Marketers are buzzword masters when discussing marketing strategy with top management. But are they in the driver's seat when it comes to maximizing their data? There are four kinds of data a marketer might use to create exceptional customer journeys.
For many customers, it's a mobile-first world. But that doesn't mean they're exclusively mobile, or use just one mobile device. How can marketing automation support a multichannel approach to ensure you remain relevant to your customer? Marketing automation is about mapping through the touch points at every stage of the customer journey: engaging the right person, in the right place, at the right time.
Millennials are hungry - not just for inspired meals, but for the connection they represent, says Eve Turow, author of A Taste of Generation Yum. And while half of the 80 million American Millennials identify as "foodies", this is a cross-cultural, generational phenomenon.
You know the feeling: that mid-afternoon slump when M&Ms, or salted chips and a soda, will revive flagging energy so you can finish that report or get through the next meeting. Even though the pick-me-up will soon send your blood sugar crashing, it's what's on offer at the vending machine downstairs.
Life in the Valley is good: a shiny new tech job, complete with free food, lovingly prepared by the company's personal chef. But wait (or is that weight?)...what's happening to your waistline?
Are you an artist? You’re probably thinking, “no, not me.” Here in the West, we’ve been taught to squelch our creative impulse — especially at work. In other cultures people live as natural artisans, creating sand paintings and song, poetry and architecture, drumming and dancing in tune with the rhythms of the Earth.
Fresh paint. Window treatments. Stain-resistant couch. Plush wall-to-wall carpeting. What a fabulous place! Yet soon after moving in, you start sneezing. Then come the headaches. Fatigue. Joint pain. Brain fog... You can be a non-smoker, organically oriented and fit, as I was, and still develop symptoms that mimic allergies and confound medical professionals.
I was standing at the kitchen sink, sectioning and devouring a juicy orange, when my housemate Joe walked in. "You eat like a bachelor!" he exclaimed, amused. "Take a plate and sit at the table." But I was being practical: the orange was so juicy it made more sense to peel and eat it over the sink.
If you've been injured on the job or on the road, you were probably pretty shaken up at the time. That's natural. What people don't talk about is ongoing anxiety, the kind that doesn't go away once an accident is history. Suppose you're physically recovered from a car crash, yet still feel tense and worried most of the time. Your mates might say, "Get over it!"
Getting your elderly parents to see a doctor can be tough. "I'm fine," they quaver, though that "little cough" could be bronchitis - or the spike in blood pressure may signal heart disease. Yet it's not only a question of persuasion; there's also the matter of managing a senior's health when you live halfway around the world.
It's the phone call everyone dreads: Mom had a stroke and was rushed to a nearby hospital. A nurse performs an EKG and other diagnostic tests, then contacts your mother's cardiologist - who is at a medical conference and unable to review the test results. Someone has to decide what happens next.
Petaluma start-up Enphase Energy weds solar power with paradigm-shifting technology to deliver cheaper, better energy solutions to homes and businesses.
"Passive House" is a voluntary, ultra-low energy building standard that creates structures so efficient they don't require typical heating or cooling systems.
The boomer generation is reimagining every aspect of aging: someone turns 60 every 10 seconds. And while they have no intention of going gentle into that good night, they don't need to go it alone.
Your memories may not fade with time, but photos do. It's disappointing to recall a picture-perfect day — while looking at pictures that are damaged, discolored, or dirty. Fortunately, Cirgon's digital photo services cantering your memories back to life, in glorious color and quality.
Every real estate investor seeks a low risk, high gain opportunity. But predicting market fluctuations has been the province of seers — until now. REMap takes the guesswork out of real estate investing with its proprietary forecasting and mapping tool, which predicts future value with a high degree of reliability, delivered in a user-friendly design.
You handle the dream. We'll take care of the rest. Think of Accretive Solutions as your accounting and administrative partner. From executive-level CFO services to board reporting, business plan assistance to bank relations, we provide the full range of accounting, finance, and HR services that early stage companies need.