Amara Rose

Content Sorceress

United States

A seasoned copywriter, blogger, social media maven and business coach, I help emerging and established brands tell their signature story with panache. My background in both corporate marketing and entrepreneurship spans a range of verticals, including:

• health care (former To Your Health columnist for Nation's Business magazine)
• renewables/sustainability
• aging in place/senior living
• staffing solutions
• startups and small business

How might I springboard YOUR success? Contact me now:

email: [email protected]
phone: 1-800-862-0157

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dMASS.net
Moonshots

A spectrum of innovators is launching sustainable real-world solutions to humanity's biggest challenges, from climate change to economic uncertainty. As dynamic as they are creative, these examples showcase how modern human ingenuity is transforming science fiction into fact. In sharing these innovations, we hope to ignite a spark of curiosity about our possible future. [NOTE: I contributed 12 innovation stories; two are featured adjacent to this summary.]

Moonshots
Astreia: Sustainable Shelters for Life on Mars...Or Earth

Elon Musk may be building spaceships to take humanity to Mars, but what happens once we get there? It's not exactly a hospitable environment, with average temperatures around -81ºF, almost no oxygen or atmosphere, and extreme radiation, notes neuroscientist and AI enthusiast Natalie Rens. So she created Astreia. Astreia homes are designed and fabricated as a complete set of components that assemble like LEGO® pieces, providing a self-sufficient habitat that can be built anywhere — even on...

Moonshots
Glowee: Light Pollution Solution from the Sea

Inspired by jellyfish and fireflies, Glowee is a French start-up pioneering new urban lighting systems using naturally bioluminescent, non-toxic ocean bacteria. Having identified the genetic coding that creates bioluminescence, Glowee enhances the bacteria to produce clean, safe, efficient biological light — a lighting solution that can last and grow indefinitely, with no extraction of natural resources. The town of Rambouillet is serving as a life-size laboratory: it has invited Glowee to...

Website Copy

Ocentiv
Change for the better

In a rapidly evolving global economy, turnkey systems fall short. To distinguish your health care organization, enhance employee performance and streamline patient care, you need definitive solutions. Beyond identifying “pain points,” developing creative solutions and implementing a follow-through plan to ensure organizational adoption, Ocentiv is a learning platform for your enduring success.

Enovatek Energy
Case Study: How Hybrid Solar A/C Transformed Singapore's Only Beachfront Resort

People refer to “Shangri-La” as a mythical paradise that offers a welcome escape from the pressures of the modern world. But for most people it’s just that — a fictional retreat. Until you visit Sentosa. The Shangri-La Rasa Sentosa Resort & Spa is a true tropical playground. There’s only one challenge: the weather.

drinkvivic
Vivic

VIVIC is the carbonated, ready to drink coffee that suits your active lifestyle: Healthy. Creative. Authentic. Fun. At VIVIC, we don't follow trends. We create them. Our direct trade coffee is infused with innovation and real ingredients, making it remarkably refreshing. VIVIC. Coffee to keep you ahead of the curve.

Eimex Inc.
Eimex Inc.

Eimex views technology in a different light. We provide breakthrough consulting in laser and optics technologies, at the intersection of physics, engineering and computer science.

Ampervize.com
Digital Marketing Glossary

A series of 38 digital marketing icons created for Ampervize.com, posted to visual platforms such as Pinterest, Instagram, Facebook, and Twitter.

Living Water Colonic Institute
Electro Lymphatic Therapy

If you've ever woken up with puffy eyes, sinus congestion and a feeling of overall malaise, you've been personally introduced to your lymphatic system. Lymph is a natural body fluid, and the lymphatic system, a secondary circulatory system to the blood, is one of the body’s natural waste removal systems.

Client Blogs

Ooma.com
Caring for elderly parents just got easier with the Ooma Senior Phone Bundle

Longevity isn’t what it used to be. Once, turning 65 and signing up for Medicare and Social Security signaled the start of old age, and many people didn’t live much beyond it. Today, an entire “Third Age” exists beyond retirement. Because health and mobility don’t necessarily keep pace with our minds and enthusiasm as we age, telephone access to elder loved ones becomes critical—especially in an era when scamming seniors has become a daily event.

Ooma.com
It's just a kiss away: Red lips phone debuts for Valentine's Day and Rolling Stones' tour

When you think rock 'n' roll and statement lips, who comes immediately to mind? Yep, Mick Jagger. The Rolling Stones front man has been as famous for his mouth as for his music for more than 60 years, and the band still commands a stage like the legends they are. The Stones' protruding tongue and lips logo is arguably one of the most iconic logos anywhere, not just in the music industry. Yet surprisingly, the logo wasn't modeled on Mick's generous mouth but on the Hindu goddess Kali.

Ooma.com
The 411 on 988: How this Valuable New Resource Can Help Save Lives

Every 11 minutes, someone in the U.S. takes their life. Equally alarming is that suicide is one of the leading causes of death among young people, ages 10-34. Now there's a new way to get help. The 988 Suicide and Crisis Lifeline, modeled after 911, connects people in the midst of a mental health crisis with trained crisis intervention counselors.

Goodfeet.com
Your Feet — And Why They Are Underrated

The average person walks 100,000 miles in a lifetime. Most of us trade in our cars long before they reach this milestone. Since a single pair of feet must go the distance regardless of wear and tear, in lieu of changing the metaphorical tires we need to keep our existing treads in peak condition.

Nomawo
Now Is the Ideal Time to Launch Your Freelance Career. Here's Why:

If you lost your job in 2020 - or have been itching to take the leap and launch your consulting business - take heart: the freelance economy is booming. Freelance job openings increased more than 25 percent from April to June compared with the first three months of the year.

Nomawo
Five Tips to Hire the Right Freelancer in the New Remote Economy

A decade ago, the Intuit 2020 Report asked founders and hiring managers to, "Imagine a world where companies motivate and manage employees who never set foot in their corporate office...". ‍ That was prescient counsel. Even prior to the unprecedented global remote work mandate that has defined 2020, NASDAQ projections in 2017 indicated 43% of the U.S. would be freelancing by 2020.

Greenhaus.eco
8 Ways to Make the Sustainable Choice

Living more sustainably is part of our life ethic. But who has time to research the cleanest, greenest products out there? We do. From makeup to deodorant, groceries to lingerie, eco bedding to eco baby sleepers, edible drinking straws to a calming coffee alternative, Greenhaus has sourced eight innovators who are pioneering sustainable living products that support both people and planet. Each of them starts with a story.

Greenhaus.eco
Taxi Driver: How Self-Driving Cars Will Change Your Life

It was only a matter of time until we designed the ultimate "robot": a fully automated chauffeur that allows us to be asleep at the wheel, without inviting disastrous results. Self-driving cars give the Beatles tune Drive My Car an entirely new meaning.

Jobbatical
Why Do Good People Quit Your Company?

Ciao, Adios, Sayonara, Pa, Auf Wiedersehen, Sampai Jumpa… Emily was an ideal hire: smart, ambitious, with the precise skill set you need in a developer. Yet just five months into her new position, she quit. Jacob sounded like a fine fit on paper: a dedicated team player, eager to help your startup take flight. But he quit after a week!

AAA1B
10 Essential Healthy Lifestyle Tips for Seniors

The residents of Ikaria, a Greek Island for whom the mythical Icarus is named, are among the healthiest, longest-lived people on Earth. Is it something in the water? How can American seniors achieve similar results?

HECMWorld.com
Reimagining Home — And Travel

New nomadic ways to live location independent are a nexus of work, travel, and adventure, providing both connection and potential companionship — an attractive invitation for seniors traveling solo, as well as with friends and spouses. Here's how you can "romance the road" safely, and immerse yourself in new environments for however long it suits you.

The Kensington Sierra Madre
Why Dental Health Care Is Crucial for Seniors

It may surprise you, but senior dental health and overall health go hand in hand. Poor oral health can lead to serious illness. In the past, television commercials tended to feature denture products as if it were normal for older adults to lose their teeth and need artificial replacements. It’s not.

Spill Hero
A Lot Abalone

If you’re a mollusk, no matter how brave you might be, you need a champion to survive. Especially if you’re an edible ear shell prized by humans. We’re talking, of course, about abalone. Depending on where in the world you dwell, abalone have been used for food, jewelry, buttons, buckles, and sport fishing.

Wynd Technologies, Inc.
Before You Take The Next Deep Breath: What To Know

Unless you have a chronic health condition that warrants special attention to your breathing, you've probably never thought as much about the air as in 2020. From COVID-19 and face masks, to the ongoing wildfires, smoke, and record-breaking temperatures, our desperation for respiration is unrivaled in recent memory.

Thought Leadership Sponsored Content

VentureBeat
Automating the customer journey: Making marketing personal AND scalable

Between social media, email, and the plethora of platforms designed to support a business in 2015, many companies assume marketing will be a slam-dunk. Yet even with a website, blog, Twitter, and Facebook, they find e-blasts can generate more unsubscribes than orders, and the bottom line is stagnant. What gives?

VentureBeat
Got data? How's that working for you?

Mission-motivated. Dashboard-driven. KPIs. Marketers are buzzword masters when discussing marketing strategy with top management. But are they in the driver's seat when it comes to maximizing their data? There are four kinds of data a marketer might use to create exceptional customer journeys.

VentureBeat
Changing channels: The right approach to multichannel marketing automation

For many customers, it's a mobile-first world. But that doesn't mean they're exclusively mobile, or use just one mobile device. How can marketing automation support a multichannel approach to ensure you remain relevant to your customer? Marketing automation is about mapping through the touch points at every stage of the customer journey: engaging the right person, in the right place, at the right time.

VentureBeat
Hunger Games: How "Culinary Currency" is reshaping the food industry

Millennials are hungry - not just for inspired meals, but for the connection they represent, says Eve Turow, author of A Taste of Generation Yum. And while half of the 80 million American Millennials identify as "foodies", this is a cross-cultural, generational phenomenon.

VentureBeat
Step away from the sweets: New models for healthy eating on the go

You know the feeling: that mid-afternoon slump when M&Ms, or salted chips and a soda, will revive flagging energy so you can finish that report or get through the next meeting. Even though the pick-me-up will soon send your blood sugar crashing, it's what's on offer at the vending machine downstairs.

Articles

GAMA Times
Let's Get Crafty: C-store Owners Thirsty for Fountain Success

Today, people want fountain drinks with less sugar, few to no preservatives, and natural ingredients. Referred to loosely as "craft" beverages, this trend might see a c-store owner serving up watermelon or cucumber-mint lemonade, along with the more traditional fountain offerings.

Well.org
How to See Yourself As An Artist

Are you an artist? You’re probably thinking, “no, not me.” Here in the West, we’ve been taught to squelch our creative impulse — especially at work. In other cultures people live as natural artisans, creating sand paintings and song, poetry and architecture, drumming and dancing in tune with the rhythms of the Earth.

Well.org
Do You Eat Like A Bachelor?

I was standing at the kitchen sink, sectioning and devouring a juicy orange, when my housemate Joe walked in. "You eat like a bachelor!" he exclaimed, amused. "Take a plate and sit at the table." But I was being practical: the orange was so juicy it made more sense to peel and eat it over the sink.

SmithsLawyers.com.au
Why You Can't Just "Get Over" Anxiety

If you've been injured on the job or on the road, you were probably pretty shaken up at the time. That's natural. What people don't talk about is ongoing anxiety, the kind that doesn't go away once an accident is history. Suppose you're physically recovered from a car crash, yet still feel tense and worried most of the time. Your mates might say, "Get over it!"

VentureBeat
UberHealth: Caring for aging parents from afar

Getting your elderly parents to see a doctor can be tough. "I'm fine," they quaver, though that "little cough" could be bronchitis - or the spike in blood pressure may signal heart disease. Yet it's not only a question of persuasion; there's also the matter of managing a senior's health when you live halfway around the world.

Nation's Business "Making It" column
Clothes That Say Olé!

Since childhood, Castilian-born fashion designer Celia Tejada has carried a secret Spain inside her. Three years ago, she translated her vision into a contemporary American clothing line that embraces both cultures.

Sales Letters & Brochures

Enovatek Energy
Enovatek Sales Letter

Air conditioning is essential for Singapore's hot, humid weather: in our schools, hotels, and industrial buildings. Yet the cost of running continuous aircon can be prohibitive. Not to mention the adverse effect traditional air conditioners have on the environment. The good news is, solar-powered air conditioners can help remedy this problem.

Cirgon.com
Every Picture Tells A Story

Your memories may not fade with time, but photos do. It's disappointing to recall a picture-perfect day — while looking at pictures that are damaged, discolored, or dirty. Fortunately, Cirgon's digital photo services can bring your memories back to life, in glorious color and quality.

Accretive Solutions
Start Up Services data sheet

You handle the dream. We'll take care of the rest. Think of Accretive Solutions as your accounting and administrative partner. From executive-level CFO services to board reporting, business plan assistance to bank relations, we provide the full range of accounting, finance, and HR services that early stage companies need.