A seasoned copywriter, blogger, social media maven and business coach, I help emerging and established brands tell their signature story with panache. My background in both corporate marketing and entrepreneurship spans a range of verticals, including:
• health care (former To Your Health columnist for Nation's Business magazine)
• aging in place/senior living
• staffing solutions
• startups and small business
How might I springboard YOUR success? Contact me now:
email: [email protected]
In a rapidly evolving global economy, turnkey systems fall short. To distinguish your health care organization, enhance employee performance and streamline patient care, you need definitive solutions. Beyond identifying “pain points,” developing creative solutions and implementing a follow-through plan to ensure organizational adoption, Ocentiv is a learning platform for your enduring success.
People refer to “Shangri-La” as a mythical paradise that offers a welcome escape from the pressures of the modern world. But for most people it’s just that — a fictional retreat. Until you visit Sentosa. The Shangri-La Rasa Sentosa Resort & Spa is a true tropical playground. There’s only one challenge: the weather.
VIVIC is the carbonated, ready to drink coffee that suits your active lifestyle: Healthy. Creative. Authentic. Fun. At VIVIC, we don't follow trends. We create them. Our direct trade coffee is infused with innovation and real ingredients, making it remarkably refreshing. VIVIC. Coffee to keep you ahead of the curve.
Eimex views technology in a different light. We provide breakthrough consulting in laser and optics technologies, at the intersection of physics, engineering and computer science.
A series of 38 digital marketing icons created for Ampervize.com, posted to visual platforms such as Pinterest, Instagram, Facebook, and Twitter.
If you've ever woken up with puffy eyes, sinus congestion and a feeling of overall malaise, you've been personally introduced to your lymphatic system. Lymph is a natural body fluid, and the lymphatic system, a secondary circulatory system to the blood, is one of the body’s natural waste removal systems.
When Alexander Graham Bell transmitted the first words ever spoken by telephone, it was a big deal. He said, "Mr. Watson, come here, I want you," and Thomas Watson appeared from the next room. This took place in 1876.
The average person walks 100,000 miles in a lifetime. Most of us trade in our cars long before they reach this milestone. Since a single pair of feet must go the distance regardless of wear and tear, in lieu of changing the metaphorical tires we need to keep our existing treads in peak condition.
Living more sustainably is part of our life ethic. But who has time to research the cleanest, greenest products out there? We do. From makeup to deodorant, groceries to lingerie, eco bedding to eco baby sleepers, edible drinking straws to a calming coffee alternative, Greenhaus has sourced eight innovators who are pioneering sustainable living products that support both people and planet. Each of them starts with a story.
If you lost your job in 2020 - or have been itching to take the leap and launch your consulting business - take heart: the freelance economy is booming. Freelance job openings increased more than 25 percent from April to June compared with the first three months of the year.
A decade ago, the Intuit 2020 Report asked founders and hiring managers to, "Imagine a world where companies motivate and manage employees who never set foot in their corporate office...". That was prescient counsel. Even prior to the unprecedented global remote work mandate that has defined 2020, NASDAQ projections in 2017 indicated 43% of the U.S.
Disruption is the watchword of work in 2021, and it holds both challenges and extraordinary potential, according to the Randstad report [email protected]: embracing change.
It was only a matter of time until we designed the ultimate "robot": a fully automated chauffeur that allows us to be asleep at the wheel, without inviting disastrous results. Self-driving cars give the Beatles tune Drive My Car an entirely new meaning.
Cut.le.crap believes natural beauty is about regaining control: knowing what's in your personal care products so you can make informed choices that benefit your health and the planet's health.
Ciao, Adios, Sayonara, Pa, Auf Wiedersehen, Sampai Jumpa… Emily was an ideal hire: smart, ambitious, with the precise skill set you need in a developer. Yet just five months into her new position, she quit. Jacob sounded like a fine fit on paper: a dedicated team player, eager to help your startup take flight. But he quit after a week!
New nomadic ways to live location independent are a nexus of work, travel, and adventure, providing both connection and potential companionship — an attractive invitation for seniors traveling solo, as well as with friends and spouses. Here's how you can "romance the road" safely, and immerse yourself in new environments for however long it suits you.
The residents of Ikaria, a Greek Island for whom the mythical Icarus is named, are among the healthiest, longest-lived people on Earth. Is it something in the water? How can American seniors achieve similar results?
Though they’re not particularly fashion-forward, NuEyes may be the ultimate wearable for the visually impaired: voice-activated smart glasses that help people see again.
It may surprise you, but senior dental health and overall health go hand in hand. Poor oral health can lead to serious illness. In the past, television commercials tended to feature denture products as if it were normal for older adults to lose their teeth and need artificial replacements. It’s not.
Unless you have a chronic health condition that warrants special attention to your breathing, you've probably never thought as much about the air as in 2020. From COVID-19 and face masks, to the ongoing wildfires, smoke, and record-breaking temperatures, our desperation for respiration is unrivaled in recent memory.
If you’re a mollusk, no matter how brave you might be, you need a champion to survive. Especially if you’re an edible ear shell prized by humans. We’re talking, of course, about abalone. Depending on where in the world you dwell, abalone have been used for food, jewelry, buttons, buckles, and sport fishing.
Thought Leadership Sponsored Content
Between social media, email, and the plethora of platforms designed to support a business in 2015, many companies assume marketing will be a slam-dunk. Yet even with a website, blog, Twitter, and Facebook, they find e-blasts can generate more unsubscribes than orders, and the bottom line is stagnant. What gives?
Mission-motivated. Dashboard-driven. KPIs. Marketers are buzzword masters when discussing marketing strategy with top management. But are they in the driver's seat when it comes to maximizing their data? There are four kinds of data a marketer might use to create exceptional customer journeys.
For many customers, it's a mobile-first world. But that doesn't mean they're exclusively mobile, or use just one mobile device. How can marketing automation support a multichannel approach to ensure you remain relevant to your customer? Marketing automation is about mapping through the touch points at every stage of the customer journey: engaging the right person, in the right place, at the right time.
Millennials are hungry - not just for inspired meals, but for the connection they represent, says Eve Turow, author of A Taste of Generation Yum. And while half of the 80 million American Millennials identify as "foodies", this is a cross-cultural, generational phenomenon.
You know the feeling: that mid-afternoon slump when M&Ms, or salted chips and a soda, will revive flagging energy so you can finish that report or get through the next meeting. Even though the pick-me-up will soon send your blood sugar crashing, it's what's on offer at the vending machine downstairs.
Life in the Valley is good: a shiny new tech job, complete with free food, lovingly prepared by the company's personal chef. But wait (or is that weight?)...what's happening to your waistline?
Today, people want fountain drinks with less sugar, few to no preservatives, and natural ingredients. Referred to loosely as "craft" beverages, this trend might see a c-store owner serving up watermelon or cucumber-mint lemonade, along with the more traditional fountain offerings.
Are you an artist? You’re probably thinking, “no, not me.” Here in the West, we’ve been taught to squelch our creative impulse — especially at work. In other cultures people live as natural artisans, creating sand paintings and song, poetry and architecture, drumming and dancing in tune with the rhythms of the Earth.
I was standing at the kitchen sink, sectioning and devouring a juicy orange, when my housemate Joe walked in. "You eat like a bachelor!" he exclaimed, amused. "Take a plate and sit at the table." But I was being practical: the orange was so juicy it made more sense to peel and eat it over the sink.
If you've been injured on the job or on the road, you were probably pretty shaken up at the time. That's natural. What people don't talk about is ongoing anxiety, the kind that doesn't go away once an accident is history. Suppose you're physically recovered from a car crash, yet still feel tense and worried most of the time. Your mates might say, "Get over it!"
Getting your elderly parents to see a doctor can be tough. "I'm fine," they quaver, though that "little cough" could be bronchitis - or the spike in blood pressure may signal heart disease. Yet it's not only a question of persuasion; there's also the matter of managing a senior's health when you live halfway around the world.
It's the phone call everyone dreads: Mom had a stroke and was rushed to a nearby hospital. A nurse performs an EKG and other diagnostic tests, then contacts your mother's cardiologist - who is at a medical conference and unable to review the test results. Someone has to decide what happens next.
Since childhood, Castilian-born fashion designer Celia Tejada has carried a secret Spain inside her. Three years ago, she translated her vision into a contemporary American clothing line that embraces both cultures.
The boomer generation is reimagining every aspect of aging: Someone turns 60 every 10 seconds. And while they have no intention of going gentle into that good night, they don't need to go it alone.
“Passive House” is a voluntary, ultra-low energy building standard that creates structures so efficient they don’t require typical heating or cooling systems.
Sales Letters & Brochures
Air conditioning is essential for Singapore's hot, humid weather: in our schools, hotels, and industrial buildings. Yet the cost of running continuous aircon can be prohibitive. Not to mention the adverse effect traditional air conditioners have on the environment. The good news is, solar-powered air conditioners can help remedy this problem.
Your memories may not fade with time, but photos do. It's disappointing to recall a picture-perfect day — while looking at pictures that are damaged, discolored, or dirty. Fortunately, Cirgon's digital photo services can bring your memories back to life, in glorious color and quality.
You handle the dream. We'll take care of the rest. Think of Accretive Solutions as your accounting and administrative partner. From executive-level CFO services to board reporting, business plan assistance to bank relations, we provide the full range of accounting, finance, and HR services that early stage companies need.