Amanda Van Keuren

Award-winning Sr. Copywriter and Strategic Content Manager

United States

I am a story-loving, grammar-obsessed, word-addicted copywriter with digital, print, social, video, and radio chops. My passion is automotive writing, but I've enjoyed bringing other industries to life as well, such as real estate, CPG, and more.

If you have any questions about any of my work, or would like to see different samples, just ask! Chances are I have something cool to show you for just about any of the categories listed above.

Thanks for stopping by!

Portfolio
Spitzer Kia Cleveland
01/01/2021
Is Synthetic Oil Good For My Car? | Spitzer Kia Cleveland

SEO blog post for one of Affinitiv's dealer clients. I was asked to refresh old, low-performing copy with something more compelling yet still keyword-rich. To help achieve this, I used SEMrush SEO Writing Assistant.

Affinitiv.com
Product page - SmartLane

The landing page for SmartLane, Affinitiv's service-focused CRM add-on product for auto dealers, meant to work with and enhance the capabilities of the Book product.

Affinitiv.com
Product page - Book

The landing page for Book, Affinitiv's service-focused CRM tool for auto dealers.

Auto dealers' showrooms
Sell Sheet for Auto Dealers

Product sell sheet for proprietary product for auto dealers created by ChannelNet, Dearborn, MI.

Channelnet.com
01/31/2017
Home

Website overhaul for ChannelNet, Dearborn, MI

pultehomes.com
Pulte Homes Video Cutdown Best Practices Playbook

Created for Pulte Homes community managers to share with sales team for the purpose of putting together compelling and concise feature videos for their communities. Organic, Inc., Troy, MI.

Theblock.com
The BLOCK.com

This Chevrolet-owned website was the result of an ask by our Chevrolet Performance client at Digitas/Leo Burnett back in 2014, and it's still going strong today. My team and I had a blast coming up with the concept, name, and look and feel for this still-thriving "social network for gearheads."