I am a marketing leader with over 13 years experience telling stories that build brands, drive revenue, and enhance the customer experience.
I've scaled marketing departments for both enterprise level companies and start-ups and have a passion for delivering the tactics that drive strategy.
My AHA Moment:
Lead generation can’t work effectively without a streamlined customer journey and a targeted value proposition. Any leader of Marketing should understand the tools, technology and be able to write, but the best will work with sales, product, and customer success teams to streamline where, when, and how customers (prospects) are communicated with, and create a message that articulates value. Do this well, and lead and revenue generation follows suit.
To this point, I pay attention to both the strategy and the tactics that deliver this well. That means the engine and the gasoline.
On a personal note, I am at my best when I am uncomfortable - which means building teams or seeking environments where I am not the smartest person in the room.
Marketing Opportunities Building The Foundation Content Strategy Pipeline creation (early, middle, late stage content) Digital syndication Only one Robert and one Emily Analytics SMEs have little communication with marketing, except for Emily Website Strategy Homepage , problems we solve and fraud continue to have high bounce rates Good news: many
Better Data. Better Results.
An infographic of your guide to the Marketing Supply Chain
We keep firefighters safe and reduce community costs by decreasing the time and effort it takes to pre-plan, and by providing accurate, actionable intelligence at the moment you need it.
Eduardo's Mexican Restaurant is casual dining infused with Mexican flair
Stone Prairie Rental Community in beautiful Sycamore, Illinois
With ItemMaster, you can activate, manage, expand, and distribute brand content across the entire commerce ecosystem - all from one place.
Four years ago, Forbes wrote an insightful article detailing three important steps Marketing and Sales groups needed to successfully take in order to evolve in a Big Data world. And while the steps they outline aren't necessarily outdated, they fall short today.
Summer is right around the corner and whether your retail business speeds up around the summer holiday schedule, or slows to vacation lull-now is a great time to prepare for the heat, and maybe even a little productivity along the way.
How NPOs can mimic the corporate landscape
WHEN I REALIZED I NEEDED SOMEONE TO READ MY STORIES, I GOT INTO BUSINESS. HEAD OF MARKETING GLOBAL ANALYTICS COMPANY IDENTIFY THE AUDIENCE AND THE PROBLEMS THEY HAVE. THEM MATCH IT WITH THE PRODUCTS WE SELL. I READ DATA 42% 1/4 1.278 BUT GUESS WHAT!
Better Data. Better Results. The New Infogix.