Digital & Web-Optimized
Is your digital space bogged down by murky, lackluster content?
I’m a dynamic UX content manager, writer and strategist. My passion for creating useful, engaging copy drives deliverables that inform and delight audiences—while advancing strategic business goals across Digital, Financial, Publishing, Automotive, and Pharma sectors.
See a career cross-section of my writing samples below.
Digital & Web-Optimized
Wrote support article introducing customers to automaker's latest in-vehicle technology. (To view, click vehicle selector "Close" arrow.)
An aging playboy races to murder his ruthless trophy wife—before Alzheimer’s sets in, and he can’t remember where he’s stashed the body.
Created marketing page that evangelizes a customizable, active trader online experience, while posing the advantages and risks.
Mobile UX & Marketing
Wrote copy and selected graphic for corporate website's Hero image, promoting range of eco-friendly vehicles.
Created content and taxonomy for award-winning, user interface that allows vehicle owners to pinpoint solutions to specific problems.
Crafted conversational, interactive screen content for a digital wallet experience that engages, empowers, and rewards users.
Created developer-facing Change Management plan for enterprise-wide Endeca initiative.
Posted Fortune 10 company's financial reports and investor events, using AEM Authoring tool.
Authored CMS Failover Plan on Corporate Moin Moin wiki.
Best Practices: SEO, SOP & ADA
Wrote Confluence wiki page detailing SEO guidelines to improve corporate site's visibility on organic, search engine result pages.
Authored standard operating procedure to specify Help Desk's day-to-day workflows, e.g., escalation of Business Critical outages.
Created screen reader friendly copy decks to support Americans with Disabilities Act, allowing equal opportunity, desktop/mobile access.
On corporate wiki, authored Vignette Content Tool User Guide to help online magazine editors manage content.
Used Confluence wiki to create guide for building corporate site web pages with AEM Authoring template.
For vehicle services website, developed step-by-step, AEM CMS authoring deck, detailing components and publishing workflows.
Used Visio to create Vignette CMS flow, supporting move to new, managed hosting service.
Created Visio diagram on corporate wiki, detailing online magazine's publishing approval flow.
Used Visio to develop flows for Rails application and Endeca Delete Tool.