Open uri20180709 6283 25oklx?ixlib=rails 3.0

Allison Plitt Basile

UX Copywriter | Editor | Technical Writer

Location icon United States

Is your digital space bogged down by murky, lackluster content?

I’m a dynamic UX content manager, writer and strategist. My passion for creating useful, engaging copy drives deliverables that inform and delight audiences—while advancing strategic business goals across Digital, Financial, Publishing, Automotive, and Pharma sectors.

See a career cross-section of my writing samples below.

Portfolio

Mobile & Web-Optimized

Owner Support Website
2015
In-Vehicle Technology

Wrote support article introducing customers to automaker's latest in-vehicle technology. (To view, click vehicle selector "Close" arrow.)

Solution Finder
2016
Webby Awards Honoree

Created content and taxonomy for award-winning, user interface that allows vehicle owners to pinpoint solutions to specific problems.

Mobile Banking App
2017
Interactive Content

Crafted conversational, interactive screen content for a digital wallet experience that engages, empowers, and rewards users.

Marketing

Market Intelligence
2008
Quick Reference Brochure

Developed User Guide for 24x7 customer service web portal that provides clients with direct credit ratings access.

Corporate Website
2013
Hero Banner Copy

Wrote copy and selected graphic for corporate website's Hero image, promoting range of eco-friendly vehicles.

Online Brokerage
2018
Margin Trading

Created marketing page that evangelizes a customizable, active trader online experience, while posing the advantages and risks.

Technical Writing

Software Development
2010
Release Management

Created developer-facing Change Management plan for enterprise-wide Endeca initiative.

Corporate Website
2016
Investor Information

Posted Fortune 10 company's financial reports and investor events, using AEM Authoring tool.

Best Practices: SEO, SOP & ADA

Best Practices
2012
Search Engine Optimization

Wrote Confluence wiki page detailing SEO guidelines to improve corporate site's visibility on organic, search engine result pages.

SOP
2003
Help Desk Workflows

Authored standard operating procedure to specify Help Desk's day-to-day workflows, e.g., escalation of Business Critical outages.

ADA Compliance
2018
Site Content Accessibility

Created screen reader friendly copy decks to support Americans with Disabilities Act, allowing equal opportunity, desktop/mobile access.

Technology Training

Content Management
2008
Vignette User Guide

On corporate wiki, authored Vignette Content Tool User Guide to help online magazine editors manage content.

Content Authoring
2015
Building AEM pages

Used Confluence wiki to create guide for building corporate site web pages with AEM Authoring template.

Content Management
2014
Website Maintenance

For vehicle services website, developed step-by-step, AEM CMS authoring deck, detailing components and publishing workflows.

Workflow Diagrams

Digital Publishing
2011
CMS Environment Schema

Used Visio to create Vignette CMS flow, supporting move to new, managed hosting service.

Digital Publishing
2008
IT Cloud Workflow

Created Visio diagram on corporate wiki, detailing online magazine's publishing approval flow.

Web Development
2011
Framework Flows

Used Visio to develop flows for Rails application and Endeca Delete Tool.

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