Allie Herzog

Writer, Blogger, Social Media Strategist

United States

Hi, I'm Allie. I'm a writer, blogger and social media strategist navigating life with two littles in the littlest state.

New England Living
Rock On

A New England artisan turns ordinary fieldstones into extraordinary keepsakes.

Newport This Week
Molly Andrade Prepares for Miss America | Newport This Week

By Allison Herzog In the nearly 100 years since its inception, there's never been a Miss America from Rhode Island. Molly Andrade, who was crowned Miss Rhode Island 2019 in May, is hoping to change that. Andrade, 20, of Middletown, has been busy fulfilling her duties, while also preparing for the grand stage.

New England Living
What's Brewing

A roundup of notable New England craft breweries.

New England Living
It's the Sh*t

A profile on the wildly popular Sh*t That I Knit brand.

New England Living
Seaside Sips: New England's Top Beach Bars

Is there anything better than a cold drink on a hot day? How about adding in a salty sea breeze, tropical cocktails, and sunset views? We did the tough research and rounded up some of the best beach bars in New England. Just don't forget the sunscreen!

New England Living
Day Trip: Block Island

Looking for a quick little jaunt that feels a world away but is actually just a few (13 to be exact) miles out to sea? Want to ditch your car and hop aboard a ferry that cruises right into paradise?

Two Drifters
10 Fabulous Things to Do on Block Island, Rhode Island

Links in this article may be affiliate links, from which we may earn commission. See our Privacy Policy for full details. If you've yet to explore this magical little paradise 13 miles off the coast of Rhode Island, you should definitely change that ASAP!

New England Living
Modern Speakeasy

Text by Allie Herzog Although Prohibition in America officially lasted from 1920 to 1933, it's safe to say thatNew England never really went dry, it went damp. Home to some of the largest and most elaborate speakeasies of its time, New England continues to carry on the tradition of secretive watering hotels and inventive cocktails, now with a modern twist.

New England Living
50+ Places to Eat in New England

by Kelly Chase, Allie Herzog, Kiley Jacques, and Katy Kelleher This hip and cozy restaurant, located in the heart of Kittery, serves standbys with an artisanal twist, like grilled cheese and tomato soup made with fresh juicy tomatoes and rustic bread, and pork shank with "whipped and chipped" parsnips and cipollinis.

New England Living
Six Picks: Providence, RI

While the beloved WaterFire events, which occur in the warmer months, may be one of Providence's claims to fame, it's definitely a city worth spending some time in during the chillier months. From the top-notch restaurant scene to the coffee shops, historical landmarks and outdoor fun, PVD might just be the place to be this winter.

New England Living
Good Eats: Little Bites for Your Little Ones

by Allie Herzog As a new-ish mom, there are a few things I've learned pretty quickly. I can change diapers like a pro, I've become an expert at making up silly songs, and I never leave the house without a few snacks stashed in my purse.

New England Living
10 Irish Pubs to Try in New England

Wondering where to quench your thirst this St. Patrick's Day? With its heavy Irish influence and large Irish population, New England is home to some of the best Irish Pubs this side of the Emerald Isle. Here are some of our favorite local spots for grabbing an Irish Coffee or a pint of Guinness.

New England Living
Your Ultimate New England Holiday Bucket List

Come December, there's just no place quite like New England. The old churches, the homegrown greenery, the small town cheer and the possibility of a white Christmas make our region one of the best for seasonal merriment.

New England Living
Autumn Al Fresco: Tips on Outdoor Entertaining for Fall

Lifestyle blogger and cookbook author Kate Bowler loves a good outdoor party and that crisp New England fall air only enhances the experience in her opinion. She's a big fan of cozy fall gatherings around a fire pit and offers tips and menu ideas in her new book, New England Invite .

New England Living
Local Literature: A Roundup of New England Children's Books

If you have a little one at home, you may have noticed that many of their favorite bedtime reads have one thing in common: They are set in New England. Some of American literature's finest writers hail from our neck of the woods, so it's no surprise that the region also serves as the backdrop to some of the best children's books of all time.

New England Living
5 New England Coffee Shops to Stay Awhile

Whether it's a creamy iced coffee on a hot summer day, an indulgent fall-flavored latte or just a good, strong black coffee on a cold winter morning, java is what gets us going here in New England.

New England Living
The Power of Prep

By Allie Herzog | Photos courtesy Kiel James Patrick From the back of his Jeep to upscale boutiques across the world, Kiel James Patrick's stylish fashion designs have attracted an audience from the beginning. But believe it or not, he's not best known for his perfectly preppy clothing line and nautical accessories.

Southern New England Weddings Destination
The Islands of Little Rhody

This magazine is similar in look and feel to its sister publication, Southern New England Weddings. After producing the most well-respected, bestselling wedding magazine in the region for so many years, we thought it was time to give the many brides planning a destination wedding their very own magazine.

The dos and don'ts of hashtags

Want to take your Tweets from good to great? Get personalized recommendations to make your Tweets perform better with a free tool from ecosystem partner Union Metrics. When used correctly, hashtags can be an effective way to grow your reach, encourage engagement, and get discovered on Twitter.

Insider tips for creating a Twitter marketing strategy

Want to get more out of Twitter but aren't sure where to start? We've compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Establish a well-defined brand voice to set the tone for your entire Twitter strategy.

How to fill holes in your content calendar

Spring is jam-packed with big events like #CincoDeMayo and #KYDerby, but what about all those days in between? Is your content calendar looking a little light in the coming months? Here are some easy ways to fill the gaps, by leveraging both your own existing content and that of your community and industry influencers.

7 useful insights you can learn from Twitter analytics

Planning your Twitter content strategy for maximum exposure and engagement is a meaty task, even for the most seasoned marketer. Luckily, there is data available that can help in the planning process, providing valuable insight into your own account, your followers, and the Twitter community as a whole.