Alicia Alejandra Aguirre Chapa

Professional Linguist & Communication Specialist

Mexico

Hello! I'm Alicia 🇲🇽 and I've been writing, translating, teaching, giving consultancy and creating strategies for more than 13 years by now.

I studied a Bachelor in Applied Linguistics focused on Translation and Interpreting and a Master in Communication to combine both full theory and strategic practice of the wide world of communication nowadays.

I've worked as a Technical Writer, Project Coordinator, Translator, Copywriter, Marketing Specialist, Language Teacher, Instructional Designer and Change Management Consultant. I'm also a certified member of IAPWE (International Association of Professional Writers & Editors).

Experience in fields such as Construction, Industrial, Entertainment, Literary, Social, Financial, Medical, Technical, Legal, Religious, Robotics, Administrative, and more.

Here's a list of the services I can provide as an internal employee or independent contractor to your company. I divide them into 3 main categories.

✍ WRITING SERVICES
Social media copywriting
UX Writing
Direct response copywriting
Website/SEO writing
Landing pages copywriting
User Journey Newsletters
Text correction
Text transcription
Technical writing
Instructional design
Article/Blog writing
Print/Merchandise writing
Video/Movie/Commercial scripts
Speech talking points

🗣 TRANSLATION SERVICES
English to Spanish translation
Spanish to English translation
Subtitling
Interpreting on-site
Interpreting online
Movie subtitling
Commercial subtitling
Book translation
Short story translation
Music lyrics translation
Live event interpreting
Live event transcription

💬 STRATEGIES & MORE
Brand storytelling
Creative direction
Editorial guidelines
Tone & voice strategy
Change management strategy
Communication strategy & plan
Training strategy & plan
Cultural & adoption strategy
Community management
Social media management
Inbound marketing strategies
Language teaching or mentoring
Workshops for communication purposes
Collaboration with marketing agencies & suppliers
Merchandise management with suppliers
Cultural & communication research
Event organization

📲 CONTACT
- Mobile Phone: (+52) 81 8460 2304
- E-mail: [email protected]

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Portfolio

Social Media Copywriting

Social media copywriting (English)
Facebook Copy for Dog Products Company

Sample of several facebook ads and their corresponding copywriting, instructions for graphic designers and SEO. Proposal for a client.

Facebook Ads Copywriting (English)
Beauty Spa Facebook Ads

Sample of 2 copywriting exercises for a fictional beauty spa. A proposal for a client.

Facebook Ad Scripts (English & Spanish)
Video Scripts for Accounting Firm

Sample of 2 ad video scripts as a copywriting exercise for a fictional accounting firm. A proposal for a client.

On-line & Off-line Copywriting (Spanish)
Full campaign copywriting for an Invoicing Software

This was a sample campaign I made as an exercise. The copywriting pieces include Google SEM Ads, Google Display Ads, Instagram Posts, Offline billboard prints, Organic FB/IG/TW Posts, etc.

Social media copywriting (Spanish)
Alliera

Facebook channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental.

Social media copywriting (Spanish)
Alliera | LinkedIn

LinkedIn channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental.

Social media copywriting (Spanish)
Construhub

Facebook channel oriented to construction companies in Mexico who want to have consultancy within their projects. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, BIM, Architecture.

Social media copywriting (Spanish)
Regenera México (Wazte)

Facebook channel oriented to people and industries in Mexico who want to recycle and take care of the environment. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023 when the service was called "Wazte". Fields: Social, environmental, educational.

Social media copywriting (Spanish)
Cementos CEMEX

Facebook channel oriented to construction workers in Mexico to create awareness about CEMEX Cement products. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational.

Social media copywriting (Spanish)
Premio Obras CEMEX

Facebook channel oriented to architects and construction professionals worlwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental.

Social media copywriting (Spanish)
Premio Obras CEMEX | Instagram

Instagram channel oriented to architects and construction professionals worldwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental.

Social media copywriting (Spanish)
Construenvío

Facebook channel oriented to people in USA who want to build a house for their family in Mexico or want to send them money or materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, USA-MEX related content.

Social media copywriting (Spanish)
Construrama

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational.

Social media copywriting (Spanish)
Construrama PRO

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational.

Social media copywriting (Spanish)
Patrimonio Hoy

Facebook channel oriented to people in Mexico who want to build their own house with CEMEX materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Social, construction, educational.

Blog Articles

Blog Article (Spanish)
El horror cósmico de Lovecraft en el cine

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: H.P. Lovecraft, Horror literature, Horror movies, Entertainment, Pop Culture, Art, Horror.

Blog Article (Spanish)
La figura del asesino en el horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror TV, Serial Killers, Fiction, Culture Shock.

Blog Article (Spanish)
El poder de la música para causar horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Pop Culture, Music, Metal, Opera, Horror Movie Soundtracks.

Blog Article (Spanish)
La oscuridad de la danza

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Dance, Horror, Butoh, Artistic dances.

Blog Article (Spanish)
El lado oscuro de la pintura

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Art, Pop Culture.

Blog Article (Spanish)
La relevancia artística de los libros prohibidos

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Literature, Horror, Occult, Culture Shock, Entertainment.

Blog Article (Spanish)
El satanismo hecho música: King Diamond

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: King Diamond, Mercyful Fate, Metal music, Horror, Art, Pop Culture.

Blog Article (Spanish)
Midsommar: El horror del amor actual

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror, Relationships, Ari Aster, Midsommar.

SEO Web Writing

SEO & UX Writing
Construrama

E-commerce oriented to people in Mexico who want to purchase construction materials. Copywriting, SEO Writing, Website UX Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales.

Website SEO Copywriting & Google Ads (Spanish)
CEMEX Express

E-commerce oriented to people in Mexico who want to purchase cement for small constructions. Copywriting, SEO Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales.

Website SEO Copywriting & Google SEM Ads (Spanish)
CEMEX Industrial Supply

E-commerce oriented to industries in Mexico who want to purchase industrial equipment. All the copywriting, SEO Writing, Google positioning & Google Ads in this website was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Automobile, Laboratories, Industrial equipment, Sales.

SEO Writing
CEMEX Agregados

Website oriented to create awareness about CEMEX Aggregates. All the SEO Writing, Google positioning & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Laboratories.

Website SEO Writing
CEMEX Aditivos

Website oriented to create awareness about CEMEX Construction Additives. All the SEO Writing, Google positioning, Technical Sheets & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Laboratories.

SEO Writing
Cementos CEMEX

Website oriented to create awareness about CEMEX Cement Products. All the SEO Writing, Google positioning, Technical Sheets & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Technical, Educational.

Other Writing Services

Oral Conference Speech (Spanish)
Social Speech for Feminism Awareness Campaign

This was a sample speech I made to create awareness about feminism in Mexico. This is a 5 minute oral speech that I create as a proposal for a client.

Text correction, translation & basic graphic design
Resumé Writing

I often transcript or correct text in Resumés. In this example I received a resumé in spanish, I apply text correction to the spanish text, translated it to english and apply a basic graphic design to improve the client's original cv (3rd page).

Email Writing (English)
Marketing Agency Newsletter

Sample of a newsletter email for a fictional marketing agency. A proposal for a client.

Translations

Legal Translation (English)
Marriage Certificate

A marriage certificate translation from Spanish to English. All sensitive data is erased. A translation made for a client.

Website/SEO writing, text correction & translation
Alliera

The Alliera website text was written in Spanish by the business experts in the Logistics area of CEMEX, my job was to translate all the information to english while considering the researched keywords for a better optimization in SEO writing. On the Spanish site I realized a text correction according to the business requirements. All of this info is oriented to industrial customers who deal with big companies and are looking for logistic services.

Editorial Guidelines

Editorial Guidelines (Spanish)
Patrimonio Hoy

I was in charge of creating the editorial guidelines for the Patrimonio Hoy storytelling as a service. A brandbook and a new concept was made with the content team. I proposed the proper tone, voice, examples and the complete narrative.

Editorial Guidelines (Spanish)
ConstruHub

I was in charge of creating the editorial guidelines for the Construhub storytelling as a product. A brandbook was made within the whole content team and I propose the proper tone, voice, examples and complete narrative by interviewing the key experts in the project.

Editorial Guidelines (Spanish)
Construenvío

I was in charge of creating the editorial guidelines for the Construenvío storytelling as a service. A brandbook and a new concept was made with the content team and an external agency. I proposed the proper tone, voice, examples and the complete narrative.

Investigations & Comm. Analysis

Marketing & Comm. Plans

Complete Marketing & Communication Strategy
Horror Website & Social Channels

For the 3 year master's degree integrated project I create a website, and e-commerce and their corresponding social channels about one of my hobbies: horror literature, movies and art in general. Here's the complete strategy and some examples.

Investigation & market research
Marketing Analysis "CEMEX vs. Holcim"

A complete investigation about these two companies. I was working at CEMEX when I made this investigation for my master degree. I realized all the necessary marketing analysis to compare both companies, their products, services. +50 pages investigation.

Marketing Plan
Art in Horror Website

The sole project I used during my masters degree was used several times to prove how a marketing plan was executed. Here I show the final results of this website, e-commerce, workshops and social media posts and ads.