Alicia Alejandra Aguirre Chapa

Technical & Creative Writer | Translator | Communication & Marketing Specialist

Mexico

Hello! I'm Alicia 🇲🇽 I've been a writer, translator, and communication/marketing specialist for the past 13 years. I studied a Bachelor's in Applied Linguistics, focused on translation and interpretation, and a Master's in Communication, focused on marketing and journalism.

My studies in linguistics and communication have helped me to develop myself as a writer and a translator, being able to write in all types of lengths, formats, and for a wide variety of topics, being now, 13 years later, a proficient content and technical writer in both English and Spanish.

My studies in marketing and communication led me to give consultancy and support to teams, projects, start-ups, and individuals on branding, communication needs, and marketing strategies. Also, my experience in change management, learning, and teaching has given me a deep knowledge of how to craft educational content and transform complex messages into simpler ones.

I've written and managed content for the following fields: construction, software, legal, travel, entertainment, environmental, social, beauty, military, etc.

Here's a brief list of the services I provide:

✍ WRITING SERVICES: Technical writing, Copywriting, UX Writing, SEO writing, Email copywriting, Text correction, Text transcription, Instructional design, Article/Blog writing, Print/Merch copy, Video/Movie/TV scripts, Speech talking points, Ghostwriting, Proposal Writing, AI Content Writing and Editing.

🗣 TRANSLATION SERVICES: English to Spanish translation, Spanish to English translation, Subtitling, Interpreting on-site, Interpreting online, Book translation, Music lyrics translation, Localization.

💬 STRATEGIES & MORE: Brand storytelling, Creative direction, Editorial guidelines, Tone & voice strategy, Change management strategy, Communication strategy & plan, Training strategy & plan, Cultural & adoption strategy, Community management, Social media management, Inbound marketing strategies, Language teaching or mentoring, Cultural & communication research, Event organization.

📲 CONTACT
- Mobile Phone: (+52) 81 8460 2304
- E-mail: [email protected]
- Portfolio: clippings.me/aliciaalejandra

Portfolio

Technical Writing

RFI Proposal (Medical)
01/15/2024
IT Proposal for Medical Agency

U.S. Government Proposal Technical Approach for Medical Government Agency. Written for an IT client looking to bid for a Website enhancement project. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

RFI Proposal (Military)
02/15/2024
Project Management and IT proposal for the Army

U.S. Government Proposal Technical Approach for U.S. Army. Written for an IT client looking to bid for an IT project that required project management and software development. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

RFI Proposal (Medical)
03/15/2024
IT Proposal for Health Gov. Agency

U.S. Government Proposal Technical Approach for Health Government Agency. Written for an IT client looking to bid for a data base enhancement project. The approach involves Project Management Agile practices and a holistic IT plan. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

Long format writing (English)

Social Media Copywriting (Spanish)

Facebook copywriting (Construction)
2022
Cementos CEMEX

Facebook channel oriented to construction workers in Mexico to create awareness about CEMEX Cement products. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational. Published content.

Facebook copywriting (Architecture)
2022
Premio Obras CEMEX

Facebook channel oriented to architects and construction professionals worlwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental. Published content.

Facebook copywriting (Logistics)
12/15/2022
Alliera

Facebook channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental. Published content.

Facebook copywriting (Consulting)
10/10/2020
Construhub

Facebook channel oriented to construction companies in Mexico who want to have consultancy within their projects. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, BIM, Architecture. Published content.

Facebook copywriting (B2B-Construction)
09/23/2022
Construrama PRO

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational, B2B. Published content.

Facebook copywriting (Environmental)
2022
Regenera México (Wazte)

Facebook channel oriented to people and industries in Mexico who want to recycle and take care of the environment. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023 when the service was called "Wazte". Fields: Social, environmental, educational. Published content.

Facebook copywriting (Shipments-B2C)
2022
Construenvío

Facebook channel oriented to people in USA who want to build a house for their family in Mexico or want to send them money or materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, USA-MEX related content. Published content.

Facebook copywriting (Construction support)
2022
Patrimonio Hoy

Facebook channel oriented to people in Mexico who want to build their own house with CEMEX materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Social, construction, educational, B2C. Published content.

Facebook copywriting (Construction materials)
2021
Construrama

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational, B2C. Published content.

Instagram Copywriting (Architecture)
2022
Premio Obras CEMEX | Instagram

Instagram channel oriented to architects and construction professionals worldwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental. Published content.

LinkedIn Copywriting (Logistics)
08/27/2022
Alliera | LinkedIn

LinkedIn channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental. Published content.

On-line & Off-line Copywriting (Software)
05/15/2023
Invoicing Software Campaign Copywriting

This was a sample campaign I made as a proposal for a client. The copywriting pieces were intended for the following formats: Google SEM Ads, Google Display Ads, Instagram Posts, Offline billboard prints, Organic posts for Instagram, TikTok, Facebook, Twitter, and LinkedIn, Landing pages, and Emails. Not published.

Facebook Ads Copywriting (Beauty)
04/16/2023
Beauty Spa Facebook Ads

Sample of 2 copywriting exercises for a fictional beauty spa. A proposal for a client. Not published.

Social Media Copywriting (English)

LinkedIn Copywriting (Business)
09/18/2024
Marketopia GROWCON 2024

LinkedIn copywriting for both the graphic and caption. Use of SEO, hashtags and emojis. Published content. Topics: Technology, Business, Consulting, Workshops.

Instagram Copywriting (Business)
09/17/2024
Marketopia GROWCON 2024

Instagram copywriting for both the graphic and caption. Use of SEO, hashtags and emojis. Published content. Topics: Technology, Business, Consulting, Workshops.

Linkedin Description (Science)
09/17/2024
Beyond Einstein

LinkedIn Description for Beyond Einstein company. Published content. Topics: Science, Business, Mindfulness.

Copywriting Meta Post (Medical)
07/15/2024
Medical App Copywriting

A brief copywriting sample piece to announce the benefits of this medical digital app. A proposal for a client. Not published.

Facebook Video Ad Scripts in English & Spanish (Accounting)
03/15/2023
Video Scripts for Accounting Firm

Sample of 2 ad video scripts as a copywriting exercise for a fictional accounting firm. A proposal for a client. Not published.

Facebook Ads Copywriting (Pets care)
02/15/2023
Facebook Copy for Dog Products Company

Small Facebook Ad Campaign with its copywriting and instructions for graphic designers. A proposal for a client. Not published.

Long format writing (Spanish)

Essay (Movies-Entertainment)
2023
Arrival y la linguística de lo desconocido

+800 words essay for a final project on a horror cinema workshop. Essay about the movie Arrival and its connection to linguistics. Not published.

Blog Article (Movies-Entertainment)
2021
El horror cósmico de Lovecraft en el cine

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: H.P. Lovecraft, Horror literature, Horror movies, Entertainment, Pop Culture, Art, Horror. Not published.

Blog Article (Movies-Entertainment)
2021
La figura del asesino en el horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror TV, Serial Killers, Fiction, Culture Shock. Not published.

Blog Article (Music-Culture)
2021
El poder de la música para causar horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Pop Culture, Music, Metal, Opera, Horror Movie Soundtracks. Not published.

Blog Article (Dance)
2021
La oscuridad de la danza

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Dance, Horror, Butoh, Artistic dances. Not published.

Blog Article (Art-Paintings)
2021
El lado oscuro de la pintura

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Art, Pop Culture. Not published.

Blog Article (Literature)
2021
La relevancia artística de los libros prohibidos

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Literature, Horror, Occult, Culture Shock, Entertainment. Not published.

Blog Article (Music)
2021
El satanismo hecho música: King Diamond

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: King Diamond, Mercyful Fate, Metal music, Horror, Art, Pop Culture. Not published.

Blog Article (Movies-Entertainment)
2021
Midsommar: El horror del amor actual

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror, Relationships, Ari Aster, Midsommar. Not published.

Content Management

Content Management (Parenting)
02/26/2024
2024-2025 Kirby School District 140 Academic Calendar

December 2023 - Present. I've been a digital marketing specialist for this brand, assisting with the sponsored content on their website, from loading the articles to creating their corresponding newsletters. Both WordPress and HubSpot experience. I've loaded and crafted the back-end of this article in terms of SEO and design. Published website.

Content Management (Parenting)
04/03/2024
STEAM Summer Camps for Metro Detroit Kids

December 2023 - Present. I've been a digital marketing specialist for this brand, assisting with the sponsored content on their website, from loading the articles to creating their corresponding newsletters. Both WordPress and HubSpot experience. I've loaded and crafted the back-end of this article in terms of SEO and design. Published website.

Content Management (Parenting)
07/24/2024
Discover Great Schools in Metro Detroit!

December 2023 - Present. I've been a digital marketing specialist for this brand, assisting with the sponsored content on their website, from loading the articles to creating their corresponding newsletters. Both WordPress and HubSpot experience. I've loaded and crafted the back-end of this article in terms of SEO and design. Published website.

SEO, UX & Website Writing (Spanish)

SEO & UX Writing (B2C-B2B Construction)
2022
Construrama

E-commerce oriented to people in Mexico who want to purchase construction materials. Copywriting, SEO Writing, Website UX Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales. Published website.

SEO Writing (Construction & Logistics)
2022
CEMEX Express

E-commerce oriented to people in Mexico who want to purchase cement for small constructions. Copywriting, SEO Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales. Published website.

SEO Writing (B2B Construction)
2022
CEMEX Industrial Supply

E-commerce oriented to industries in Mexico who want to purchase industrial equipment. All the copywriting, SEO Writing, Google positioning & Google Ads in this website was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Automobile, Laboratories, Industrial equipment, Sales. Published website.

SEO Writing (B2B Construction)
2022
CEMEX Agregados

Website oriented to create awareness about CEMEX Aggregates. All the SEO Writing, Google positioning & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Laboratories. Published website.

SEO Writing (B2B Construction)
2022
CEMEX Aditivos

Website oriented to create awareness about CEMEX Construction Additives. All the SEO Writing, Google positioning, Technical Sheets & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Laboratories. Published website.

SEO Writing (B2C Construction)
2022
Cementos CEMEX

Website oriented to create awareness about CEMEX Cement Products. All the SEO Writing, Google positioning, Technical Sheets & Google Ads for this site were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Technical, Educational. Published website.

Video Script Writing

YouTube Documentary Script (Military) *English*
08/30/2024
Military Documentary Script - Bazooka Charlie

Documentary scriptwriting in English about the pilot Charles Carpenter. Topics: World War II, Aeronautics, War machinery. A proposal for a client. Not published.

Documentary Script (Military) *English*
08/29/2024
Military Documentary Script - Bell P-59 Airacoment

Documentary scriptwriting in English about the Bell P-59 Airacoment. Topics: World War II, Navy, Military, US, Germany. A proposal for a client. Not published.

Other Writing Services

Plam Card/Speech Points (Politics) *English*
2023
RFK Jr. Palm Card

Palm Card (Speech Points) for one of RFK Jr. political events. Proposal for a client. Not published.

Text correction, translation & basic graphic design (Resumé) *Spa-Eng*
2022
Resume Writing

I often transcript or correct text in Resumés. In this example I received a resumé in spanish, I apply text correction to the spanish text, translated it to english and apply a basic graphic design to improve the client's original cv (3rd page). Delivered to client.

Email Writing (Sales) *English*
2023
Marketing Agency Newsletter

Sample of a newsletter email for a fictional marketing agency. A proposal for a client. Not published.

Translations

Translation (Legal)
2015
Marriage Certificate

A marriage certificate translation from Spanish to English. All sensitive data is erased. Translation delivered to client.

Translation (Medical)
2014
Medical & Technical Notice

+1,000 words Spanish to English translation. Fields: Medical, Technical, Legal. Translation delivered to client.

Website/SEO writing, text correction & translation (Logistics)
2022
Alliera

The Alliera website text was written in Spanish by the business experts in the Logistics area of CEMEX; my job was to translate all the information to English while considering the researched keywords for better optimization in SEO writing. On the Spanish site, I realized a text correction according to the business requirements. All of this info is oriented to industrial customers who deal with big companies and are looking for logistic services. Published website.

Editorial Guidelines

Editorial Guidelines (Spanish)
Patrimonio Hoy

I was in charge of creating the editorial guidelines for the Patrimonio Hoy storytelling as a service. A brandbook and a new concept was made with the content team. I proposed the proper tone, voice, examples and the complete narrative.

Editorial Guidelines (Spanish)
ConstruHub

I was in charge of creating the editorial guidelines for the Construhub storytelling as a product. A brandbook was made within the whole content team and I propose the proper tone, voice, examples and complete narrative by interviewing the key experts in the project.

Editorial Guidelines (Spanish)
Construenvío

I was in charge of creating the editorial guidelines for the Construenvío storytelling as a service. A brandbook and a new concept was made with the content team and an external agency. I proposed the proper tone, voice, examples and the complete narrative.

Marketing & Comm. Plans

Complete Marketing & Communication Strategy
Horror Website & Social Channels

For the 3 year master's degree integrated project I create a website, and e-commerce and their corresponding social channels about one of my hobbies: horror literature, movies and art in general. Here's the complete strategy and some examples.

Investigation & market research
Marketing Analysis "CEMEX vs. Holcim"

A complete investigation about these two companies. I was working at CEMEX when I made this investigation for my master degree. I realized all the necessary marketing analysis to compare both companies, their products, services. +50 pages investigation.

Marketing Plan
Art in Horror Website

The sole project I used during my masters degree was used several times to prove how a marketing plan was executed. Here I show the final results of this website, e-commerce, workshops and social media posts and ads.

Marketing Strategy and Content Management
Courageous Parents | Parenting Tips Website

From June to August 2023 I was a digital marketing consultant for Chrissy Chard, owner of Courageous Parents. I was involved in the whole marketing and communication strategy behind her brand, creating the content calendar, deploying the newsletters, creating the copywriting pieces for their social media channels and more.

Investigations & Comm. Analysis