United States
👩🏻💻 Staff Engineer at Squarespace
✨ Previously at Litmus, Shutterstock, Oracle, Epsilon
She/They #EmailGeek
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode. There's no denying it...
Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. Like so often in email development, something that sounds so simple-adding a bulleted list can't be rocket science, can it?-turns out to be trickier than you might think.
So far, interactivity seems to be the playing field of big-name brands. For small email teams or email beginners, interactivity still seems out of reach. But it doesn't have to be! The secret is to start small. Here are six simple interactive elements that you can add to your emails today, brought to you by Alice Li from Shutterstock.
Forms in email don't work? We're here to bust that myth. Learn how to code interactive forms in email with our step-by-step guide.
Interactivity continues to be one of the hottest trends in email design-and interactive hotspots are one of the most popular interactive elements in a marketer's toolkit. Hotspots let your subscribers uncover additional information when they hover or click on an item in your email-and allow marketers to provide an additional layer of detail to your emails without making your email design feel too crowded.
In this post, we'll look at some methods on how to hide content from screen readers and when and where to use them. Then we'll look at real-life use cases that we've encountered in our own emails, so you can get some ideas for practical applications in yours.
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don't we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don't send more interactive campaigns.
Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. If you're just getting started with making your email code more accessible, things can be overwhelming. But there are a few simple tricks that you can implement easily-and have a big impact on email accessibility.
There's absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It's more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing.
Creating an email program is a lot like adding a set of stairs to a building. Stairs are standard for multi-level buildings-much like an email program is standard for a marketing campaign. But while stairs work, you might have to go a step further.