Alexandra Pett

Copywriter, author, blog writer, editor, podcaster

United Kingdom

A creative and dynamic copywriter, storyteller and editor of 10+ years experience. I write original and engaging, optimised copy to:

*Tell authentic stories
*Drive more organic traffic to your website
*Add value for customers - inform, entertain, educate (+ drive sales)
*Establish trust and credibility
*Nurture brand reputation, clarify messaging and promote brand values
*Clearly explain products, causes and services
*Make sure you stand out from the crowd

Portfolio

Optimised content - examples

Mylife365
Never Skip This Secret Running Hack

If you want to run better - and longer - and get more from your runs there are lots of ways to do this. You can change the way you train, look at your diet and also how you breathe when you're running.

Storeys property management

Property Management and the maintenance costs associated "It takes a village to raise a child," as the saying goes - well, the world of property management is not that far off, as it takes an entire community of people to manage a property to high standards. As lettings agents in Hackney, we understand what tenants want when they move to this part of London and well maintained, attractive properties are high on the list. For landlords, the costs of maintenance can quickly escalate. So, how...

Selva Organic Superfoods Blog

What is organic? ‘Organic’ is a term we see often these days – it appears on everything from meat and eggs through to superfoods, bread and fruit. It’s even become something of a status symbol, a must have product type that demonstrates knowledge about food origin and content. Many of us are passionate about making sure we feed our families food that has been certified as organic, but what process do consumables need to go through in order to receive this certification? Regulation and...

Bespoke website content

PTC Trustees
Finance and Wealth Management

Specialist fiduciary services ensuring that your wealth management is in expert hands. Effective family office management secures your family's financial future and creates options for today.

White Edit
Weddings |Fashion |Travel

White Edit is a chic style guide and directory for fashion-forward brides, that offers a unique mix of style and substance. View our home page here.

Mdcomms
Legal PR Agency | Legal Directories

MD Communications is a London-based legal PR agency specialising in profile-raising, crisis PR, legal directories, social media and training. Official Site.

Academie Street Guesthouse
Luxury Travel

Luxury South African Guesthouse.

Citysprint
Global Logistics

CitySprint are the UK's leading same day courier service. CitySprint offer delivery and logistic solutions across the UK

Vellolondon
SME

What's truly unique about Vello is that our fast and efficient engineers whizz around London on green environmentally-friendly fold-up Brompton bikes, which means we never get stuck in traffic jams, we never waste time finding somewhere to park, and we always arrive when we say we will.

Marketing and social media work

Financial product documents and brochures
Travelex

Product Descriptions

Etem
ETEM | Aluminium

ETEM is a leading producer of Aluminium Profiles and Architectural Systems in Greece.

Other

Netlawmedia
Interviews e.g. Sir Tim Berners Lee

Numerous face to face interviews and legal and business analysis pieces. Interviewees include Sir Tim Berners Lee, James Caan, Caspar Bowden, Mo Cashman (McAfee), Stephen Mayson.

Apple Podcasts
12/08/2022
‎Notes on Vulnerability: The Tools for Resilience series on Apple Podcasts

Notes on Vulnerability: The Tools for Resilience series is all about building resilience by leaning into some of the places we feel most exposed, from relationships with food, to how we handle our emotions, lead our teams, whether we allow ourselves to trust or to play and how we cope with pivotal m...

Agency content

Iconicdigital
Iconic Digital | Digital Marketing

Writing engaging and unique retail and consumer blog content for the agency's blog as well as a large number of clients. Drafting press releases and producing monthly whitepapers.