Alexia Wellons

Senior Copywriter, Content Strategist

Location icon United States of America

I have over twenty years of creating, editing, and wordsmithing content for some of the most recognized brands and industries in the world. After receiving graduate degrees in English literature and screenwriting from the University of Washington and UCLA respectively, I worked as a tech editor and writer at Microsoft and Starbucks headquarters. During this time, I also published hundreds of online film and theatre reviews, as well as magazine articles on various travel destinations. In 2001, I returned to LA to work in the Creative group of Universal Studios Home Entertainment, and co-founded a copywriting company, Scarlet Letters Copywriting, in 2004. I have traveled extensively throughout the world, lived and breathed theatre in Scotland for as long as they would have me, exchanged emails with director Peter Jackson and Apprentice star Donald Trump (although not together), and gone hang-gliding in the Alps. I currently reside in Portland, Oregon, with two kids, three cats, one dog, and way too much moss.

Portfolio
Universal Pictures Home Entertainment
Universal Pictures Entertainment Portal

Created copy for hundreds of movies and TV Shows - new releases and classics - available on Blu-ray, DVD, Digital HD and On Demand from Universal Pictures Home Entertainment. Each title has required a unique tone and approach and elements have included synopses, radio scripts, taglines, TV spots, ad headlines, DVD menu copy, digital banner ads, bonus feature copy, and stickers.

One&Only Global Properties
One&Only Sales Brochure

Authored B2C and B2B copy for this exclusive, high-end luxury resort company and their individual properties.

Insider Magazine
Trafalgar

Developed and wrote all copy cover-to-cover for this quarterly trade publication.

Cricut
Community

Crafted numerous blog articles for fans, subscribers, and new consumers of this state-of-the-art cutting machine. Strategized seasonal and thematic ideas for extensive yearly calendar. Blog posts included interviews, tutorials, lifestyle pieces, and opinion pieces.

Online Rebranding Campaign
ProactivPlus

Wrote landing page copy, emails, and web copy for large beauty brand.

Social media ads, emails, banner ads
ResMed Air Mini CPAP Machine

Developed online promotional copy for the launch of a game-changing new product in the medical device industry.

Pjkscreamery
Flavors - PJK's Creamery

Welcome to PJK's Creamery: where cravings are indulged, flavors are unconventional and the ice cream is delicious! The creation of artisan chef Peter Korth, PJK's offers a unique, groundbreaking and fun taste experience.

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