Alaina Fritz

Thinker. Creator. Communicator.

Location icon United States of America

I am a recent graduate of Robert Morris University having completed a bachelor's degree in Communication with a concentration in Public Relations. I am actively pursuing the search for a career in communication concentrating in development, marketing, or public relations. My work philosophy is, "Find motivation in serving others and make a difference in all you do."

Portfolio

Campaigns/Programs

PR/Marketing Campaign
The Meaning and Use of Community Service Among Robert Morris University Greek Community

This campaign, in its presentation format, was created using primary market research. This campaign was created to showcase ways in which the Robert Morris University Greek students can become more involved in service efforts through the Office of Student Civic Engagement (OSCE). A need for greater Greek participation with the OSCE was identified and a campaign was organized based on that need. Copies of the physical report for this campaign are available by request.

Social Media Campaign
Gamma Sigma Sigma Social Media Plan

This social media plan, in its presentation form, was composed in the voice of a fictitious consulting firm. It was created with the intent to help the Theta Alpha chapter of Gamma Sigma Sigma National Service Sorority at Robert Morris University spread their brand in hopes of gaining a greater following on social media and, in turn, greater numbers in membership on campus. The plan was then presented to the chapter's Public Relations Coordinator/Vice President of Membership.

Group Report
Consulting Proposal - Eggs N'at Needs and Opportunities Report

This full report, created in the voice of a fictitious business consulting firm, identifies needs and opportunities that would promote future success of a Pittsburgh-themed breakfast diner in Moon Township, Pennsylvania. (Note: Cover page for report was created in a separate document)

Research/Writing Samples

Blogs
Italy-Study Abroad Blogs

A mixture of blogs about cultural and historical experiences while traveling on a faculty-led trip to Florence, Venice, and Milan, Italy with Robert Morris University professors.

Design

Graphic Work
CFF Design Samples

A few samples of graphics created during my internship with the Cystic Fibrosis Foundation-Western PA Chapter for the purpose of publicizing special events. Both graphics shown were created using Canva.

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